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225/45r18

Fail

Prices span $64.14–$347.65, mostly outside the sweet spot, so 225/45r18 is a Fail.

Flapen Score
47
47 / 100
Ranks 4,157 of 7,287 Automotive niches · −2 vs the category median of 49
Market size
$321K/yr129K searches / yr
90-day growth
+3.3%search demand this quarter
Competition
56%top-5 click share · 21 brands · 38 sellers

Flapen Score

225/45r18 against its category

The dotted line is the Automotive average. Past it, 225/45r18 is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 225/45r18 market on Amazon at a glance

Shoppers on Amazon United States searched for 225/45r18 129K times last year and spent an estimated $321K. The top 5 brands take 69% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 129K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +3.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $321K a year.

Searches, last 12 months
129K
Growth, 90 days vs prior 90
+3.3%
Conversion, latest week
1.7%
Market size, estimated
$321Ka year
Peak month
November1.3× the quietest month
Top search term
225/45r1864K searches a year

02 · Price

A sale here is worth $144.25.

Listings sell for $144.25 on average, from $64.14 to $347.65. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $144.25 that is $0 to $14K a year per listing.

Average price
$144.25above the $15 to $100 sweet spot
Price range
$64.14–$347.65
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$14K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 47% ship with Prime. On an average day, 8.4% of listings are out of stock. The average listing ranks #885 within Tires & Wheels. It carries 869 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
47%
Out of stock, average day
8.4%
Average rank
#885in Tires & Wheels
Average rating
4.64 starsAmazon United States average 4.42 stars
Average reviews
869per listing
Listings tracked
34

04 · Newcomers

1 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months
8
Successful launches
1Amazon's first-year sales bar
Average brand age
70 months

Products

Top 225/45r18 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

21 falling

Sellers

38

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

56%

Top 20: 91%

Open market

26%

  • Brand 134%
  • Brand 214%
  • Brand 38%
  • Brand 47%
  • Brand 56%
  • Brand 65%

Demand

225/45r18 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KBlack Friday '25DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top 225/45r18 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 225/45r1864K/yr
  • 225 45 1810K/yr
  • 225/45/1814K/yr
  • 225/45r18 tires10K/yr
  • 225 45 18 tires13K/yr
  • 225/45/18 tires6K/yr
  • 225/45zr184K/yr
  • 225/45r18 tires set of 44K/yr
  • 225 45r18 tires4K/yr

Reviews and returns

What reviews say buyers love and hate about 225/45r18

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Value For Money”
32%of negative reviews mention “Quality-Overall”
0.1%of orders come back
“Worst tires EVER”
A buyer, on “Quality-Overall”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common 225/45r18 questions

Answered from the same tracked data.