Is 225/40r18 profitable to sell on Amazon United States?

The niche generates $486K/yr across 16 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is +5.0%. Flapen's verdict: Skip it (47/100).

How competitive is the 225/40r18 niche?

10 brands and 30 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 85% of demand.

What do buyers complain about in 225/40r18?

Top complaints mined from reviews: Quality-Overall. The return rate is 0.1%.

When does demand for 225/40r18 peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the 225/40r18 niche?

Listings span $59.66–$339.40; the average listing price is $135.31 (sweet spot $15–$100). The average incumbent carries 1,264 reviews — the moat a new listing must climb.

225/40r18

Skip it

Prices mostly outside the sweet spot ($59.66–$339.40) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Avg price

Good$135.31

avg listing price — sweet spot $15–$100

Market size

Good$486K

$486K/yr · 205K searches

Review moat

Good1,263.81

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay85%

top-5 brand share — brands hold most of the demand

Growth

Okay+5.0%

90-day search growth — must beat 0% to launch

Competition

Okay69%

top-5 click share — leaders hold, buyers still browse

Conversion

Bad1.8%

search→purchase rate — share of searches ending in a sale

Price range

Bad$59.66–$339.40

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals High Price

According to Flapen's Amazon United States niche tracking, 225/40r18 is a $486K/yr Amazon United States market (205K searches/yr). The top 5 brands hold 85% of demand. Verdict: Skip it — 47/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

225/40r18 market data

Units sold / yr: 6K–8K; avg 250–500/product
Revenue / yr: $812K–$1.1M; units × avg price
Conversion rate: 1.8%
Avg BSR: #530
Page quality: 0%
Prime: 50%
Sponsored: 63%
Out of stock: 9.5%
Avg brand age: 70 months
Avg seller age: 160 days

Competition & brand share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 falling

Sellers

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

10%

Fullway33%
Lexani32%
Lionhart8%
Ironman6%
FALKEN6%
Barkley5%
Open — no brand owns it (4 brands, 10%)

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — +5.0% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top 225/40r18 search terms

225/40r18110K/yr +10.7%1.8% conv.
225/40/1823K/yr +5.7%2.0% conv.
225 40 1814K/yr +55.1%1.8% conv.
225/40r18 tires10K/yr -9.0%0.8% conv.
tires 225/40/1812K/yr -21.1%0.9% conv.
225 40 18 tires14K/yr -37.5%1.5% conv.
225/40zr188K/yr +10.9%2.3% conv.
225/40/18 tires6K/yr -3.6%1.7% conv.
llantas 225/40r185K/yr -7.9%0.7% conv.
225 40 r184K/yr +13.2%2.1% conv.

All search terms

Top 225/40r18 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Lexani LXUHP-207 225/40ZR18 92W XL

Lexani$64.144.5★2,771 rev

Fullway HP108 All-Season Passenger Car High Performance Radial Tire-225/40R18 225/40ZR18 225/40/18 225/40-18 92W Load Range XL 4-Ply BSW Black Side Wall UTQG 380AA

Fullway$70.324.5★13,514 rev

Set of 4 (FOUR) Fullway HP108 All-Season Passenger Car High Performance Radial Tires-225/40R18 225/40ZR18 225/40/18 225/40-18 92W Load Range XL 4-Ply BSW Black Side Wall UTQG 380AA

Fullway$279.304.4★507 rev

Set of 2 (TWO) Fullway HP108 All-Season Passenger Car High Performance Radial Tires-225/40R18 225/40ZR18 225/40/18 225/40-18 92W Load Range XL 4-Ply BSW Black Side Wall UTQG 380AA

Fullway$140.444.6★500 rev

Lionhart LH-503 All- Season Radial Tire-225/40R18 92W

Lionhart$59.664.6★622 rev

Newest

by launch date

Set of 4 (FOUR) Accelera Iota EVT Passenger Car All-Season High Performance Radial Tires-225/40R18 225/40ZR18 225/40/18 225/40-18 92Y Load Range XL 4-Ply BSW Black Side Wall UTQG 320AA

Accelera$284.992 rev

2mo ago

Barkley Trackstar UHP 225/40R18 92W XL All Season Tire UTQG 540AA / 50K Miles Warranty

Barkley$66.4813 rev

4mo ago

Set of 4 Mastertrack M-TRAC HP 225/40R18 92W XL High Performance All Season Passenger Tires 225/40/18 + 3-Year Road Hazard Warranty Included (Tire Only)-UTQG 420AA

Mastertrack$339.40170 rev

5mo ago

Accelera Iota EVT Passenger Car All-Season High Performance Radial Tire-225/40R18 225/40ZR18 225/40/18 225/40-18 92Y Load Range XL 4-Ply BSW Black Side Wall UTQG 320AA

Accelera$67.5099 rev

11mo ago

Lionhart Ramani A/S All Season 225/40ZR18 92W XL Passenger Tire

Lionhart$68.700 rev

11mo ago

What buyers say about 225/40r18

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money36%

“Great value for price”

Quality-Overall22%

“Ride quality is very nice too”

Wheel Quality15%

“Great tires for a great price”

Size-Overall10%

“Exact fit”

Advertised Vs Actual Product6%

“Does the job”

Durability4%

“durability so far”

Friction3%

“Traction is decent”

Ease Of Use2%

“feels great when driving”

Tread Pattern Pitch1%

“I was especially impressed with the wet traction — the car feels planted”

Comfort-Overall1%

“Very quiet and comfortable tire”

What buyers complain about

Quality-Overall100%

“CHEAP ANS TERRIBLE”

Top return reasons

Size-Overall70%

Advertised Vs Actual Product6%

Functionality-Overall5%

Compatibility-Overall5%

Value For Money3%

Quality-Overall3%

Product Condition2%

Assembly/Installation2%

Durability1%

Thin1%

Common questions

Is 225/40r18 profitable to sell on Amazon United States?: The niche generates $486K/yr across 16 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is +5.0%. Flapen's verdict: Skip it (47/100).
How competitive is the 225/40r18 niche?: 10 brands and 30 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 85% of demand.
What do buyers complain about in 225/40r18?: Top complaints mined from reviews: Quality-Overall. The return rate is 0.1%.
When does demand for 225/40r18 peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the 225/40r18 niche?: Listings span $59.66–$339.40; the average listing price is $135.31 (sweet spot $15–$100). The average incumbent carries 1,264 reviews — the moat a new listing must climb.