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215/65r17 Tires

Fail

Buyers convert on only 0.6% of searches, so 215/65r17 Tires is a Fail.

Flapen Score
44
44 / 100
Ranks 5,081 of 7,287 Automotive niches · −5 vs the category median of 49
Market size
$51K/yr52K searches / yr
90-day growth
-2.4%search demand this quarter
Competition
44%top-5 click share · 27 brands · 31 sellers

Flapen Score

215/65r17 Tires against its category

The dotted line is the Automotive average. Past it, 215/65r17 Tires is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 215/65r17 Tires market on Amazon at a glance

Shoppers on Amazon United States searched for 215/65r17 Tires 52K times last year and spent an estimated $51K. The top 5 brands take 54% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -2.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $51K a year.

Searches, last 12 months
52K
Growth, 90 days vs prior 90
-2.4%
Conversion, latest week
0.6%
Market size, estimated
$51Ka year
Peak month
November1.6× the quietest month
Top search term
215/65r17 tires30K searches a year

02 · Price

A sale here is worth $160.17.

Listings sell for $160.17 on average, from $69.08 to $363.00. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $160.17 that is $0 to $16K a year per listing.

Average price
$160.17above the $15 to $100 sweet spot
Price range
$69.08–$363.00
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$16K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

44% of listings pay for placement with sponsored ads. 53% ship with Prime. On an average day, 3.8% of listings are out of stock. The average listing ranks #1,152 within Tires & Wheels. It carries 428 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
44%
Prime listings
53%
Out of stock, average day
3.8%
Average rank
#1,152in Tires & Wheels
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
428per listing
Listings tracked
34

04 · Newcomers

1 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
8
Successful launches
1Amazon's first-year sales bar
Average brand age
69 months

Products

Top 215/65r17 Tires products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

27 falling

Sellers

31

Top-5 brand share

54%

Top 20: 94%

Top-5 click share

44%

Top 20: 87%

Open market

38%

  • Brand 114%
  • Brand 211%
  • Brand 311%
  • Brand 410%
  • Brand 58%
  • Brand 68%

Demand

215/65r17 Tires search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top 215/65r17 Tires search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 215/65r17 tires30K/yr
  • 215/65r1712K/yr
  • 215/65/174K/yr
  • 215 65 r17 tires6K/yr

Reviews and returns

What reviews say buyers love and hate about 215/65r17 Tires

We read the reviews and the return reasons for every product selling here.

44%of positive reviews mention “Value For Money”
33%of negative reviews mention “Strength”
0.1%of orders come back
“Ok. Sidewalk tires are not very strong feels like a waterbed”
A buyer, on “Strength”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common 215/65r17 Tires questions

Answered from the same tracked data.