Is 215/65r17 tires profitable to sell on Amazon United States?

The niche generates $51K/yr across 34 tracked products. 1 of 8 products launched in the last 360 days are still selling. 90-day search growth is -2.4%. Flapen's verdict: Skip it (44/100).

How competitive is the 215/65r17 tires niche?

27 brands and 31 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 54% of demand.

What do buyers complain about in 215/65r17 tires?

Top complaints mined from reviews: Strength, Size-Overall, Grip. The return rate is 0.1%.

When does demand for 215/65r17 tires peak?

Demand is steady year-round — the busiest month runs 1.6× the quietest.

What does it cost to enter the 215/65r17 tires niche?

Listings span $69.08–$363.00; the average listing price is $160.17 (sweet spot $15–$100). The average incumbent carries 428 reviews — the moat a new listing must climb.

215/65r17 tires

Skip it

Weak search conversion (0.6%) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Brand share

Great54%

top-5 brand share — no brand owns this niche

Review moat

Great427.68

avg incumbent reviews — the moat a new listing must climb

Competition

Good44%

top-5 click share — leaders hold, buyers still browse

Avg price

Good$160.17

avg listing price — sweet spot $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-2.4%

90-day search growth — must beat 0% to launch

Market size

Bad$51K

$51K/yr · 52K searches

Price range

Bad$69.08–$363.00

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad0.6%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand High Price

According to Flapen's Amazon United States niche tracking, 215/65r17 tires is a $51K/yr Amazon United States market (52K searches/yr). The top 5 brands hold 54% of demand. Verdict: Skip it — 44/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

215/65r17 tires market data

Units sold / yr: 1K–1K; avg 0–100/product
Revenue / yr: $160K–$200K; units × avg price
Conversion rate: 0.6%
Avg BSR: #1,152
Page quality: 0%
Prime: 53%
Sponsored: 44%
Out of stock: 3.8%
Avg brand age: 69 months
Avg seller age: 140 days

Competition & brand share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

Brands

27 falling

Sellers

Top-5 brand share

54%

Top 20: 94%

Top-5 click share

44%

Top 20: 87%

Open market

38%

TRAVELSTAR14%
Fullway11%
Evoluxx11%
STARFIRE10%
Landgolden8%
HANKOOK8%

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — -2.4% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.6×

Open Trend

Top 215/65r17 tires search terms

215/65r17 tires30K/yr -5.7%0.9% conv.
215/65r1712K/yr +18.2%0.8% conv.
215/65/174K/yr +34.5%1.3% conv.
215 65 r17 tires6K/yr -48.5%0.4% conv.

All search terms

Top 215/65r17 tires products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Set of 4 (Four) Travelstar UN99 All Season 215/65R17 99H All Season Radial Passenger Car Tire 215/65/17 - Includes Three-Year Road Hazard Warranty (Tire Only)-UTQG 440AA

TRAVELSTAR$345.874.6★308 rev

Starfire Solarus AS All-Season 215/65R17 99T Tire

STARFIRE$80.674.6★2,433 rev

Hankook Kinergy ST H735 All-Season Radial Tire - 215/65R17 99T

HANKOOK$126.164.6★5,312 rev

Set of 4 (FOUR) Fullway PC369 All-Season Passenger Car Performance Radial Tires-215/65R17 215/65/17 215/65-17 99H Load Range SL 4-Ply BSW Black Side Wall UTQG 380AA

Fullway$293.794.4★34 rev

Set of 4 (FOUR) Landgolden LGV 77 All-Weather Passenger Car Performance Radial Tires-215/65R17 215/65/17 215/65-17 99H Load Range SL 4-Ply BSW Black Side Wall UTQG 500AA

Landgolden$297.215.0★2 rev

Newest

by launch date

Set of 4 (FOUR) Ameritread Total Comfort Passenger Car All-Season Touring Radial Tires-215/65R17 215/65/17 215/65-17 99H Load Range SL 4-Ply BSW Black Side Wall UTQG 500AA

Ameritread$282.360 rev

3mo ago

Set of 4 (FOUR) Evoluxx Capricorn HP All-Season Passenger Car Performance Radial Tires-215/65R17 215/65/17 215/65-17 99H Load Range SL 4-Ply BSW Black Side Wall UTQG 700AA

Evoluxx$295.440 rev

5mo ago

Set of 4 (FOUR) Landspider Citytraxx H/T All-Season Passenger Car Highway Radial Tires-215/65R17 215/65/17 215/65-17 99H Load Range SL 4-Ply BSW Black Side Wall UTQG 480AA

Landspider$301.700 rev

6mo ago

Set of 4 (FOUR) Landgolden LGV 77 All-Weather Passenger Car Performance Radial Tires-215/65R17 215/65/17 215/65-17 99H Load Range SL 4-Ply BSW Black Side Wall UTQG 500AA

Landgolden$297.212 rev

7mo ago

RBP Guarantor H/T All Season P215/65R17 98T Light Truck Tire

Rolling Big Power$69.082 rev

8mo ago

What buyers say about 215/65r17 tires

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money44%

“Great deal”

Wheel Quality16%

“the new tires for my 2024 Toyota Crossover feel better than older tires on manufacturer”

Advertised Vs Actual Product8%

“just as advertised”

Ease Of Use8%

“Easy to Purchase”

Durability7%

“Durable and Fits well”

Tread Pattern Pitch3%

“nice tread”

Friction3%

“These tires offer excellent traction and a smooth, quiet ride”

Size-Overall3%

“Perfect size”

Quality-Overall3%

“All around good quality”

What buyers complain about

Strength33%

“Ok. Sidewalk tires are not very strong feels like a waterbed”

Size-Overall17%

“just the wrong size from what I intended to ordee”

Grip17%

“It be grippy”

Top return reasons

Size-Overall74%

Compatibility-Overall10%

Advertised Vs Actual Product8%

Quality-Overall4%

Value For Money3%

Functionality-Overall1%

Thin1%

Common questions

Is 215/65r17 tires profitable to sell on Amazon United States?: The niche generates $51K/yr across 34 tracked products. 1 of 8 products launched in the last 360 days are still selling. 90-day search growth is -2.4%. Flapen's verdict: Skip it (44/100).
How competitive is the 215/65r17 tires niche?: 27 brands and 31 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 54% of demand.
What do buyers complain about in 215/65r17 tires?: Top complaints mined from reviews: Strength, Size-Overall, Grip. The return rate is 0.1%.
When does demand for 215/65r17 tires peak?: Demand is steady year-round — the busiest month runs 1.6× the quietest.
What does it cost to enter the 215/65r17 tires niche?: Listings span $69.08–$363.00; the average listing price is $160.17 (sweet spot $15–$100). The average incumbent carries 428 reviews — the moat a new listing must climb.