Is 215/65r16 tires profitable to sell on Amazon United States?

The niche generates $222K/yr across 47 tracked products. 1 of 12 products launched in the last 360 days are still selling. 90-day search growth is +3.3%. Flapen's verdict: Worth a look (55/100).

How competitive is the 215/65r16 tires niche?

31 brands and 43 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 41% of demand.

What do buyers complain about in 215/65r16 tires?

Top complaints mined from reviews: Quality-Overall, Durability, Size-Overall. The return rate is 0.2%.

When does demand for 215/65r16 tires peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the 215/65r16 tires niche?

Listings span $59.57–$347.10; the average listing price is $148.50 (sweet spot $15–$100). The average incumbent carries 306 reviews — the moat a new listing must climb.

215/65r16 tires

Worth a look

Shows low returns (0.2%), but prices mostly outside the sweet spot ($59.57–$347.10) keeps it on the watch list.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Brand share

Great41%

top-5 brand share — no brand owns this niche

Review moat

Great305.57

avg incumbent reviews — the moat a new listing must climb

Competition

Great32%

top-5 click share — an open shelf

Avg price

Good$148.50

avg listing price — sweet spot $15–$100

Market size

Okay$222K

$222K/yr · 85K searches

Growth

Okay+3.3%

90-day search growth — must beat 0% to launch

Conversion

Bad1.8%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Price range

Bad$59.57–$347.10

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals No Dominant Brand High Price

According to Flapen's Amazon United States niche tracking, 215/65r16 tires is a $222K/yr Amazon United States market (85K searches/yr). The top 5 brands hold 41% of demand. Verdict: Worth a look — 55/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

215/65r16 tires market data

Units sold / yr: 3K–3K; avg 0–100/product
Revenue / yr: $371K–$446K; units × avg price
Conversion rate: 1.8%
Avg BSR: #1,064
Page quality: 0%
Prime: 47%
Sponsored: 49%
Out of stock: 7.4%
Avg brand age: 67 months
Avg seller age: 161 days

Competition & brand share

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

Brands

31 falling

Sellers

Top-5 brand share

41%

Top 20: 93%

Top-5 click share

32%

Top 20: 80%

Open market

54%

Forceum12%
SAILUN8%
TRAVELSTAR7%
Evoluxx7%
STARFIRE6%
Fullway6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +3.3% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top 215/65r16 tires search terms

215/65r16 tires46K/yr -9.9%1.3% conv.
215/65r1616K/yr +49.1%1.3% conv.
215 65 16 tires11K/yr +1.7%1.8% conv.
215/65/168K/yr +8.4%1.2% conv.
215 65 164K/yr -4.0%2.5% conv.

All search terms

Top 215/65r16 tires products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Sailun Atrezzo SH408 All Season 215/65R16 98T Passenger Tire

SAILUN$73.724.8★29 rev

Forceum Hena 215/65R16XL 102V Tire

Forceum$67.444.6★939 rev

Starfire Solarus AS All-Season 215/65R16 98H Tire

STARFIRE$73.264.6★2,591 rev

Set of 4 (Four) Travelstar UN99 All Season 215/65R16 98H All Season Radial Passenger Car Tire 215/65/16 - Includes Three-Year Road Hazard Warranty (Tire Only)

TRAVELSTAR$317.064.6★308 rev

Barkley Everlast Plus 215/65R16 98T All Season Tire UTQG 560AA / 50K Miles Warranty

Barkley$66.974.7★29 rev

Newest

by launch date

Set of 4 (FOUR) Forceum Hena All-Season Truck/SUV Performance Radial Tires-215/65R16 215/65/16 215/65-16 102V Load Range XL 4-Ply BSW Black Side Wall UTQG 400AA

Forceum$300.451 rev

2mo ago

Barkley Everlast Plus 215/65R16 98T All Season Tire UTQG 560AA / 50K Miles Warranty

Barkley$66.9729 rev

4mo ago

Set of 4 (FOUR) Aplus Comfort HP Passenger Car All-Season Radial Tires-215/65R16 215/65/16 215/65-16 98H Load Range SL 4-Ply BSW Black Side Wall UTQG 560AA

Aplus$275.681 rev

5mo ago

Set of 4 (FOUR) Evoluxx Capricorn HP All-Season Passenger Car Performance Radial Tires-215/65R16 215/65/16 215/65-16 98H Load Range SL 4-Ply BSW Black Side Wall UTQG 700AA

Evoluxx$280.621 rev

5mo ago

Set of 4 (FOUR) Landgolden LG17 All-Season Passenger Car Performance Radial Tires-215/65R16 215/65/16 215/65-16 98H Load Range SL 4-Ply BSW Black Side Wall UTQG 500AA

Landgolden$270.750 rev

7mo ago

What buyers say about 215/65r16 tires

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money37%

“Great tires for the price”

Wheel Quality26%

“Great tires”

Quality-Overall18%

“quality was as good as the name brand tires”

Size-Overall10%

“Fits perfectly”

Durability3%

“Durable”

Friction2%

“Tires, which have good traction, and also quiet”

Grip1%

“they handle absolutely great”

Tread Pattern Pitch1%

“tread still looking good”

What buyers complain about

Quality-Overall39%

“Cheap”

Durability25%

“only will last 20,000 miles a year”

Size-Overall8%

“just the wrong size from what I intended to ordee”

Grip6%

“The tires become very slippery during rainy weather”

Value For Money6%

“they are not worth the money”

Top return reasons

Size-Overall83%

Compatibility-Overall6%

Value For Money4%

Functionality-Overall3%

Advertised Vs Actual Product2%

Quality-Overall2%

Maintenance And Repair1%

Thin1%

Common questions

Is 215/65r16 tires profitable to sell on Amazon United States?: The niche generates $222K/yr across 47 tracked products. 1 of 12 products launched in the last 360 days are still selling. 90-day search growth is +3.3%. Flapen's verdict: Worth a look (55/100).
How competitive is the 215/65r16 tires niche?: 31 brands and 43 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 41% of demand.
What do buyers complain about in 215/65r16 tires?: Top complaints mined from reviews: Quality-Overall, Durability, Size-Overall. The return rate is 0.2%.
When does demand for 215/65r16 tires peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the 215/65r16 tires niche?: Listings span $59.57–$347.10; the average listing price is $148.50 (sweet spot $15–$100). The average incumbent carries 306 reviews — the moat a new listing must climb.