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215/60r17

Fail

Prices span $69.25–$348.43, mostly outside the sweet spot, so 215/60r17 is a Fail.

Flapen Score
46
46 / 100
Ranks 4,486 of 7,287 Automotive niches · −3 vs the category median of 49
Market size
$177K/yr70K searches / yr
90-day growth
+3.6%search demand this quarter
Competition
49%top-5 click share · 14 brands · 21 sellers

Flapen Score

215/60r17 against its category

The dotted line is the Automotive average. Past it, 215/60r17 is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 215/60r17 market on Amazon at a glance

Shoppers on Amazon United States searched for 215/60r17 70K times last year and spent an estimated $177K. The top 5 brands take 72% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 70K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +3.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $177K a year.

Searches, last 12 months
70K
Growth, 90 days vs prior 90
+3.6%
Conversion, latest week
1.7%
Market size, estimated
$177Ka year
Peak month
November1.3× the quietest month
Top search term
215/60r1728K searches a year

02 · Price

A sale here is worth $148.05.

Listings sell for $148.05 on average, from $69.25 to $348.43. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $148.05 that is $0 to $15K a year per listing.

Average price
$148.05above the $15 to $100 sweet spot
Price range
$69.25–$348.43
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$15K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

68% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #796 within Tires & Wheels. It carries 453 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
50%
Out of stock, average day
1.5%
Average rank
#796in Tires & Wheels
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
453per listing
Listings tracked
22

04 · Newcomers

2 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
65 months

Products

Top 215/60r17 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

21

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

49%

Top 20: 98%

Open market

23%

  • Brand 128%
  • Brand 220%
  • Brand 39%
  • Brand 49%
  • Brand 56%
  • Brand 65%

Demand

215/60r17 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top 215/60r17 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 215/60r1728K/yr
  • 215/60r17 tires10K/yr
  • 21560r17 tires9K/yr
  • 215 60 175K/yr
  • 215 60 17 tires5K/yr
  • 215/60/174K/yr
  • 215/60r17 tires set of 44K/yr
  • 215 60 r174K/yr

Reviews and returns

What reviews say buyers love and hate about 215/60r17

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Wheel Quality”
33%of negative reviews mention “Durability”
0.1%of orders come back
“Not expecting them to last over 2 years”
A buyer, on “Durability”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common 215/60r17 questions

Answered from the same tracked data.