Skip to content

215/60r16

Fail

Prices span $56.76–$313.18, mostly outside the sweet spot, so 215/60r16 is a Fail.

Flapen Score
47
47 / 100
Ranks 4,157 of 7,287 Automotive niches · −2 vs the category median of 49
Market size
$634K/yr318K searches / yr
90-day growth
+1.3%search demand this quarter
Competition
63%top-5 click share · 15 brands · 32 sellers

Flapen Score

215/60r16 against its category

The dotted line is the Automotive average. Past it, 215/60r16 is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 215/60r16 market on Amazon at a glance

Shoppers on Amazon United States searched for 215/60r16 318K times last year and spent an estimated $634K. The top 5 brands take 73% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 318K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +1.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $634K a year.

Searches, last 12 months
318K
Growth, 90 days vs prior 90
+1.3%
Conversion, latest week
1.6%
Market size, estimated
$634Ka year
Peak month
October1.4× the quietest month
Top search term
215/60r16146K searches a year

02 · Price

A sale here is worth $127.06.

Listings sell for $127.06 on average, from $56.76 to $313.18. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $127.06 that is $32K to $64K a year per listing.

Average price
$127.06above the $15 to $100 sweet spot
Price range
$56.76–$313.18
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$32K–$64K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

68% of listings pay for placement with sponsored ads. 58% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #333 within Tires & Wheels. It carries 1,324 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
58%
Out of stock, average day
4.7%
Average rank
#333in Tires & Wheels
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
1,324per listing
Listings tracked
19

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
63 months

Products

Top 215/60r16 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 falling

Sellers

32

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

23%

  • Brand 145%
  • Brand 212%
  • Brand 35%
  • Brand 45%
  • Brand 55%
  • Brand 65%

Demand

215/60r16 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top 215/60r16 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 215/60r16146K/yr
  • 215/60r16 tires27K/yr
  • 215 60 16 tires22K/yr
  • tires 215/60r1621K/yr
  • p215/60r16 tires13K/yr
  • 215/60/1611K/yr
  • llantas 215/60r1612K/yr
  • 215/60r16 set of 4 tires12K/yr
  • 215 60 167K/yr
  • 215/60/16 tires6K/yr

Reviews and returns

What reviews say buyers love and hate about 215/60r16

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Wheel Quality”
43%of negative reviews mention “Durability”
0.2%of orders come back
“no longevity”
A buyer, on “Durability”43% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common 215/60r16 questions

Answered from the same tracked data.