Is 215/60r16 profitable to sell on Amazon United States?

The niche generates $634K/yr across 19 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +1.3%. Flapen's verdict: Skip it (47/100).

How competitive is the 215/60r16 niche?

15 brands and 32 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 73% of demand.

What do buyers complain about in 215/60r16?

Top complaints mined from reviews: Durability, Quality-Overall, Smell. The return rate is 0.2%.

When does demand for 215/60r16 peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the 215/60r16 niche?

Listings span $56.76–$313.18; the average listing price is $127.06 (sweet spot $15–$100). The average incumbent carries 1,324 reviews — the moat a new listing must climb.

215/60r16

Skip it

Prices mostly outside the sweet spot ($56.76–$313.18) — this niche doesn't clear our bar today.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Market size

Good$634K

$634K/yr · 318K searches

Avg price

Good$127.06

avg listing price — sweet spot $15–$100

Brand share

Good73%

top-5 brand share — brands hold most of the demand

Review moat

Good1,323.89

avg incumbent reviews — the moat a new listing must climb

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Okay+1.3%

90-day search growth — must beat 0% to launch

Conversion

Bad1.6%

search→purchase rate — share of searches ending in a sale

Price range

Bad$56.76–$313.18

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals High Price

According to Flapen's Amazon United States niche tracking, 215/60r16 is a $634K/yr Amazon United States market (318K searches/yr). The top 5 brands hold 73% of demand. Verdict: Skip it — 47/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

215/60r16 market data

Units sold / yr: 8K–10K; avg 250–500/product
Revenue / yr: $1.0M–$1.3M; units × avg price
Conversion rate: 1.6%
Avg BSR: #333
Page quality: 0%
Prime: 58%
Sponsored: 68%
Out of stock: 4.7%
Avg brand age: 63 months
Avg seller age: 171 days

Competition & brand share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 falling

Sellers

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

23%

Fullway45%
Crossmax12%
Lexani5%
Forceum5%
HANKOOK5%
Barkley5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +1.3% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top 215/60r16 search terms

215/60r16146K/yr +2.7%1.5% conv.
215/60r16 tires27K/yr -3.9%1.5% conv.
215 60 16 tires22K/yr +77.0%1.6% conv.
tires 215/60r1621K/yr -14.5%1.3% conv.
p215/60r16 tires13K/yr +12.9%1.1% conv.
215/60/1611K/yr +2.8%1.8% conv.
llantas 215/60r1612K/yr -3.0%1.3% conv.
215/60r16 set of 4 tires12K/yr -6.8%1.0% conv.
215 60 167K/yr +9.2%2.0% conv.
215/60/16 tires6K/yr +40.0%2.1% conv.

All search terms

Top 215/60r16 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Set of 4 Fullway 215/60R16 All-Season Radial Tires 99V Load Range XL 4-Ply BSW UTQG 380AA

Fullway$275.304.6★718 rev

Fullway HP108 All-Season Passenger Car Performance Radial Tire-215/60R16 215/60/16 215/60-16 99V Load Range XL 4-Ply BSW Black Side Wall UTQG 380AA

Fullway$69.244.5★13,514 rev

Crossmax 215/60R16 95V CT-1

Crossmax$63.214.6★446 rev

Set of 2 (TWO) Fullway HP108 All-Season Passenger Car Performance Radial Tires-215/60R16 215/60/16 215/60-16 99V Load Range XL 4-Ply BSW Black Side Wall UTQG 380AA

Fullway$138.454.6★343 rev

Lexani LXTR-203 215/60R16 95V

Lexani$60.354.6★184 rev

Newest

by launch date

HORSESHOE TOKMAK 2 New 215/60R16 99V XL Andalusia High Performance Radial Touring Tires M/S A/S BSW 215 60 16 All Season All Terrain (2 215/60R16 99V XL)

HORSESHOE$113.043 rev

1mo ago

Barkley Everlast 215/60R16 95H All Season Tire UTQG 600AA / 50K Miles Warranty

Barkley$61.925 rev

4mo ago

Ironman iMove PT Plus All Season 215/60R16 95H Passenger Tire

Ironman$68.8115 rev

11mo ago

Set of 4 (Four) Travelstar UN99 All Season 215/60R16 95H All Season Radial Passenger Car Tire 215/60/16 - Includes Three-Year Road Hazard Warranty (Tire Only)-UTQG 440AA

TRAVELSTAR$294.31308 rev

1y ago

Set of 4 Mastertrack M-TRAC TOUR 215/60R16 95H All Season High Performance Passenger Tires 215/60R16 + 3-Year Road Hazard Warranty Included (Tire Only)-UTQG 560AA

Mastertrack$313.18257 rev

1y ago

What buyers say about 215/60r16

What buyers praise and complain about, mined from review topics.

What buyers love

Wheel Quality31%

“Great tires”

Value For Money27%

“Great price”

Quality-Overall21%

“They are quality tires and delivered before schedule and looks great”

Size-Overall6%

“Fits perfectly”

Assembly/Installation4%

“Installation was easy”

Durability3%

“Durable”

Advertised Vs Actual Product2%

“It's what I wanted”

Friction2%

“Great tires”

Ease Of Use1%

“Convenient”

Tread Pattern Pitch1%

“Great tread”

What buyers complain about

Durability43%

“no longevity”

Quality-Overall18%

“Cheap”

Smell10%

“stinks for support”

Functionality-Overall10%

“Pop easily”

Tread Pattern Pitch5%

“Because it doesn't have a warranty, I bought this tire for my daughter, and in just a month and a half, the tread has worn down about 70%”

Advertised Vs Actual Product3%

“Nowhere near what was represented”

Grip3%

“will they last as long only time will tell pretty grippy when you break them in Ill probably buy them again if they do good”

Top return reasons

Size-Overall79%

Compatibility-Overall5%

Advertised Vs Actual Product4%

Functionality-Overall3%

Value For Money2%

Quality-Overall2%

Product Condition2%

Maintenance And Repair1%

Assembly/Installation1%

Thin1%

Common questions

Is 215/60r16 profitable to sell on Amazon United States?: The niche generates $634K/yr across 19 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +1.3%. Flapen's verdict: Skip it (47/100).
How competitive is the 215/60r16 niche?: 15 brands and 32 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 73% of demand.
What do buyers complain about in 215/60r16?: Top complaints mined from reviews: Durability, Quality-Overall, Smell. The return rate is 0.2%.
When does demand for 215/60r16 peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the 215/60r16 niche?: Listings span $56.76–$313.18; the average listing price is $127.06 (sweet spot $15–$100). The average incumbent carries 1,324 reviews — the moat a new listing must climb.