Is 215/55r17 tires profitable to sell on Amazon United States?

The niche generates $1.4M/yr across 29 tracked products. 5 of 7 products launched in the last 360 days are still selling. 90-day search growth is +7.1%. Flapen's verdict: Launch it (56/100).

How competitive is the 215/55r17 tires niche?

23 brands and 40 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 63% of demand.

What do buyers complain about in 215/55r17 tires?

Top complaints mined from reviews: Quality-Overall, Durability, Value For Money. The return rate is 0.1%.

When does demand for 215/55r17 tires peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the 215/55r17 tires niche?

Listings span $63.15–$344.25; the average listing price is $147.16 (sweet spot $15–$100). The average incumbent carries 1,296 reviews — the moat a new listing must climb.

215/55r17 tires

Launch it

A $1.4M/yr market growing +7.1% this quarter with returns at 0.1% — clears our launch bar.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Market size

Great$1.4M

$1.4M/yr · 473K searches

Brand share

Good63%

top-5 brand share — brands hold most of the demand

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Avg price

Good$147.16

avg listing price — sweet spot $15–$100

Review moat

Good1,295.93

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+7.1%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Conversion

Bad2.0%

search→purchase rate — share of searches ending in a sale

Price range

Bad$63.15–$344.25

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals High Price

According to Flapen's Amazon United States niche tracking, 215/55r17 tires is a $1.4M/yr Amazon United States market (473K searches/yr). The top 5 brands hold 63% of demand. Verdict: Launch it — 56/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

215/55r17 tires market data

Units sold / yr: 15K–20K; avg 250–500/product
Revenue / yr: $2.2M–$2.9M; units × avg price
Conversion rate: 2.0%
Avg BSR: #436
Page quality: 0%
Prime: 55%
Sponsored: 72%
Out of stock: 5.9%
Avg brand age: 61 months
Avg seller age: 174 days

Competition & brand share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Brands

23 falling

Sellers

Top-5 brand share

63%

Top 20: 98%

Top-5 click share

48%

Top 20: 90%

Open market

33%

Ironman23%
Fullway23%
Lexani6%
Goodyear6%
Forceum5%
Landspider4%

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — +7.1% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top 215/55r17 tires search terms

215/55r17 tires232K/yr -1.3%1.7% conv.
215/55r1736K/yr +20.2%1.3% conv.
215 55 17 tires33K/yr +24.7%1.9% conv.
215/55r17 tires set of 422K/yr +10.2%0.9% conv.
tires 215/55r1722K/yr -0.6%1.1% conv.
llantas 215/55r1719K/yr +6.8%0.7% conv.
215/55/1714K/yr +13.8%1.9% conv.
215/55r17 94v12K/yr +24.9%0.4% conv.
215/55r17 94v tires9K/yr +25.3%0.4% conv.
215 55 1711K/yr +21.9%1.6% conv.

All search terms

Top 215/55r17 tires products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Ironman iMove Gen 2 A/S P215/55R17 94V Passenger Tire

Ironman$65.384.6★1,505 rev

Fullway HP108 All-Season Passenger Car High Performance Radial Tire-215/55R17 215/55ZR17 215/55/17 215/55-17 98W Load Range XL 4-Ply BSW Black Side Wall UTQG 380AA

Fullway$71.794.5★13,514 rev

Set of 2 (TWO) Fullway HP108 All-Season Passenger Car High Performance Radial Tires-215/55R17 215/55ZR17 215/55/17 215/55-17 98W Load Range XL 4-Ply BSW Black Side Wall UTQG 380AA

Fullway$143.984.6★1,309 rev

Lexani LXUHP-207 215/55ZR17 98W XL

Lexani$67.644.6★158 rev

IRONMAN GR906 215/55R17 94H

Ironman$65.004.6★591 rev

Newest

by launch date

HORSESHOE TOKMAK 2 New 215/55ZR17 215/55R17 98W XL Andalusia High Performance Radial Touring Tires M/S A/S BSW 215 55 17 All Season All Terrain (2 215/55ZR17 98W XL)

HORSESHOE$126.873 rev

1mo ago

Barkley Trackstar UHP 215/55R17 94V All Season Tire UTQG 540AA / 50K Miles Warranty

Barkley$68.0013 rev

4mo ago

Set of 4 (FOUR) Aplus PRO Racing All Season Passenger High Performance Radial Tires-215/55R17 215/55ZR17 215/55/17 215/55-17 98W Load Range XL 4-Ply BSW Black Side Wall UTQG 420AA

Aplus$301.136 rev

5mo ago

Set of 4 (FOUR) Landgolden LG27 All-Season Passenger Car High Performance Radial Tires-215/55R17 215/55ZR17 215/55/17 215/55-17 98W Load Range XL 4-Ply BSW Black Side Wall UTQG 500AA

Landgolden$292.9112 rev

7mo ago

Royal Black Racing Trac Racing 215/55ZR17 98W XL Passenger Tire

ROYALBLACK$63.1543 rev

8mo ago

What buyers say about 215/55r17 tires

What buyers praise and complain about, mined from review topics.

What buyers love

Wheel Quality31%

“Very good tires, comfortable ride”

Value For Money23%

“Best price”

Quality-Overall20%

“it looks well made”

Advertised Vs Actual Product4%

“Exactly what I needed”

Durability4%

“They turned out to be very durable”

Size-Overall4%

“Perfect fit”

Grip2%

“the tire grip is spectacular”

Assembly/Installation2%

“can't wait to install”

Friction2%

“Great tires”

Safety Standards2%

“Safe”

What buyers complain about

Quality-Overall22%

“They are not good tires”

Durability20%

“Not sure about long-term durability yet”

Value For Money16%

“I couldnt originally afford to spend the extra money on tires when I bought these”

Adhesion/Stickiness6%

“Sticky”

Size-Overall6%

“smooth only thing it was a bit to big for my vehicle”

Assembly/Installation6%

“I have a problem with one of them I take my care to install the”

Functionality-Overall3%

“I can't even drive 70 m/h. Once I get to 65 m/h, the car start shaking. I have to reduce the speed.”

Weight Heavy2%

“Tired seem to be a little heavier”

Top return reasons

Size-Overall81%

Value For Money6%

Compatibility-Overall3%

Durability2%

Quality-Overall2%

Advertised Vs Actual Product1%

Ease Of Use1%

Assembly/Installation1%

Maintenance And Repair1%

Product Condition1%

Common questions

Is 215/55r17 tires profitable to sell on Amazon United States?: The niche generates $1.4M/yr across 29 tracked products. 5 of 7 products launched in the last 360 days are still selling. 90-day search growth is +7.1%. Flapen's verdict: Launch it (56/100).
How competitive is the 215/55r17 tires niche?: 23 brands and 40 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 63% of demand.
What do buyers complain about in 215/55r17 tires?: Top complaints mined from reviews: Quality-Overall, Durability, Value For Money. The return rate is 0.1%.
When does demand for 215/55r17 tires peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the 215/55r17 tires niche?: Listings span $63.15–$344.25; the average listing price is $147.16 (sweet spot $15–$100). The average incumbent carries 1,296 reviews — the moat a new listing must climb.