Is 215/40/18 profitable to sell on Amazon United States?

The niche generates $50K/yr across 11 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is +23.9%. Flapen's verdict: Skip it (41/100).

How competitive is the 215/40/18 niche?

9 brands and 22 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 84% of demand.

When does demand for 215/40/18 peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the 215/40/18 niche?

Listings span $64.67–$322.67; the average listing price is $150.75 (sweet spot $15–$100). The average incumbent carries 181 reviews — the moat a new listing must climb.

215/40/18

Skip it

A small market ($50K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Review moat

Great181.18

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Avg price

Good$150.75

avg listing price — sweet spot $15–$100

Growth

Good+23.9%

90-day search growth — must beat 0% to launch

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Competition

Bad79%

top-5 click share — a locked-up shelf

Price range

Bad$64.67–$322.67

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad$50K

$50K/yr · 36K searches

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

Signals Low Review Barrier High Price

According to Flapen's Amazon United States niche tracking, 215/40/18 is a $50K/yr Amazon United States market (36K searches/yr). The top 5 brands hold 84% of demand. Verdict: Skip it — 41/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

215/40/18 market data

Units sold / yr: 1K–2K; avg 0–100/product
Revenue / yr: $188K–$226K; units × avg price
Conversion rate: 0.9%
Avg BSR: #1,838
Page quality: 0%
Prime: 64%
Sponsored: 64%
Out of stock: 1.9%
Avg brand age: 58 months
Avg seller age: 185 days

Competition & brand share

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

Brands

9 falling

Sellers

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

10%

Nokian Tyres42%
Arroyo19%
Forceum10%
VERCELLI6%
Aplus6%
Landgolden6%
Open — no brand owns it (3 brands, 10%)

Demand & seasonality

Weekly Amazon search volume, last 102 weeks — +23.9% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top 215/40/18 search terms

215/40/1816K/yr +17.5%2.1% conv.
215/40r1810K/yr +43.2%0.9% conv.
215/40r18 tires5K/yr +43.3%0.5% conv.
215 40 185K/yr -6.3%1.4% conv.

All search terms

Top 215/40/18 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Lexani LXUHP-207 215/40ZR18 89W XL

Nokian Tyres$69.074.1★51 rev

Arroyo Grand Sport A/S 215/40ZR18 89W BSW Tire

Arroyo$65.124.5★835 rev

Vercelli II 215/40R18 Tire 89W XL 215/40/18 215 40 18 BSW Black Side Wall All-Season Capabilities

VERCELLI$65.894.1★7 rev

Forceum Hexa-R 215/40R18XL 89Y Tire

Forceum$72.894.6★644 rev

Set of 4 (FOUR) Landgolden LG27 All-Season Passenger Car High Performance Radial Tires-215/40R18 215/40ZR18 215/40/18 215/40-18 89W Load Range XL 4-Ply BSW Black Side Wall UTQG 500AA

Landgolden$282.285.0★4 rev

Newest

by launch date

Set of 4 (FOUR) Forceum Hexa-R All-Season Passenger Car High Performance Radial Tires-215/40R18 215/40/18 215/40-18 89Y Load Range XL 4-Ply BSW Black Side Wall UTQG 400AA

Forceum$322.671 rev

2mo ago

Set of 4 (FOUR) Aplus PRO Racing All Season Passenger High Performance Radial Tires-215/40R18 215/40ZR18 215/40/18 215/40-18 89W Load Range XL 4-Ply BSW Black Side Wall UTQG 420AA

Aplus$271.300 rev

5mo ago

Vercelli II 215/40R18 Tire 89W XL 215/40/18 215 40 18 BSW Black Side Wall All-Season Capabilities

VERCELLI$65.897 rev

7mo ago

Aplus Pro Racing 215/40ZR18 89W XL Racing Tire

Aplus$64.67269 rev

11mo ago

Lionhart Ramani A/S All Season 215/40ZR18 89W XL Passenger Tire

Lionhart$72.470 rev

11mo ago

What buyers say about 215/40/18

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall38%

“Great tire”

Size-Overall25%

“Fits perfectly”

Advertised Vs Actual Product25%

“Meet my expectations”

Grip13%

“Great grip”

Top return reasons

Size-Overall50%

Functionality-Overall25%

Compatibility-Overall8%

Heating8%

Value For Money8%

Common questions

Is 215/40/18 profitable to sell on Amazon United States?: The niche generates $50K/yr across 11 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is +23.9%. Flapen's verdict: Skip it (41/100).
How competitive is the 215/40/18 niche?: 9 brands and 22 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 84% of demand.
When does demand for 215/40/18 peak?: Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the 215/40/18 niche?: Listings span $64.67–$322.67; the average listing price is $150.75 (sweet spot $15–$100). The average incumbent carries 181 reviews — the moat a new listing must climb.