21 Inch Wiper Blades
FailShoppers spend an estimated $36K a year here, so 21 Inch Wiper Blades is a Fail.
- Flapen Score
- 43 / 100Ranks 5,360 of 7,287 Automotive niches · −6 vs the category median of 4943
- Market size
- $36K/yr28K searches / yr
- 90-day growth
- -29.8%search demand this quarter
- Competition
- 58%top-5 click share · 16 brands · 66 sellers
Flapen Score
21 Inch Wiper Blades against its category
The dotted line is the Automotive average. Past it, 21 Inch Wiper Blades is stronger. Inside it, weaker.
Market
The 21 Inch Wiper Blades market on Amazon at a glance
Shoppers on Amazon United States searched for 21 Inch Wiper Blades 28K times last year and spent an estimated $36K. The top 5 brands take 75% of clicks. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 7.9% of those searches ended in a purchase.
Shoppers searched for this 28K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.9% of those searches ended in a purchase. Searches in the last 90 days moved -29.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $36K a year.
- Searches, last 12 months
- 28K
- Growth, 90 days vs prior 90
- -29.8%
- Conversion, latest week
- 7.9%
- Market size, estimated
- $36Ka year
- Top search term
- 21 inch wiper blades11K searches a year
02 · Price
A sale here is worth $16.36.
Listings sell for $16.36 on average, from $4.82 to $38.49. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $16.36 that is $2K to $4K a year per listing.
- Average price
- $16.36inside the $15 to $100 sweet spot
- Price range
- $4.82–$38.49
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$4K
- Returns
- 2.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #106 within Windshield Wipers & Parts. It carries 23,469 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 100%
- Out of stock, average day
- 7.7%
- Average rank
- #106in Windshield Wipers & Parts
- Average rating
- 4.43 starsAmazon United States average 4.42 stars
- Average reviews
- 23,469per listing
- Listings tracked
- 25
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 72 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 72 months
Products
Top 21 Inch Wiper Blades products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 rising
Sellers
66
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
58%
Top 20: 95%
Open market
21%
- Brand 138%
- Brand 218%
- Brand 38%
- Brand 47%
- Brand 54%
- Brand 63%
Demand
21 Inch Wiper Blades search demand
Weekly searches over the year. Pick a range.
Search terms
Top 21 Inch Wiper Blades search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- 21 inch wiper blades11K/yr
- 21 wiper blade7K/yr
- windshield wipers 21 inch4K/yr
- 21 wiper blades 2 pack3K/yr
- 21 windshield wiper blades3K/yr
Reviews and returns
What reviews say buyers love and hate about 21 Inch Wiper Blades
We read the reviews and the return reasons for every product selling here.
“While raining it is difficult to see out of the windshield as these wipers were basically pushing the water around”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 21 Inch Wiper Blades questions
Answered from the same tracked data.