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205/70r15

Fail

Buyers convert on only 1.2% of searches, so 205/70r15 is a Fail.

Flapen Score
48
48 / 100
Ranks 3,828 of 7,287 Automotive niches · −1 vs the category median of 49
Market size
$118K/yr77K searches / yr
90-day growth
+15.3%search demand this quarter
Competition
49%top-5 click share · 21 brands · 31 sellers

Flapen Score

205/70r15 against its category

The dotted line is the Automotive average. Past it, 205/70r15 is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 205/70r15 market on Amazon at a glance

Shoppers on Amazon United States searched for 205/70r15 77K times last year and spent an estimated $118K. The top 5 brands take 70% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +15.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $118K a year.

Searches, last 12 months
77K
Growth, 90 days vs prior 90
+15.3%
Conversion, latest week
1.2%
Market size, estimated
$118Ka year
Peak month
November1.4× the quietest month
Top search term
205/70r15 tires20K searches a year

02 · Price

A sale here is worth $127.12.

Listings sell for $127.12 on average, from $55.47 to $307.07. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $127.12 that is $0 to $13K a year per listing.

Average price
$127.12above the $15 to $100 sweet spot
Price range
$55.47–$307.07
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$13K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

38% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #875 within Tires & Wheels. It carries 804 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
38%
Prime listings
50%
Out of stock, average day
3.3%
Average rank
#875in Tires & Wheels
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
804per listing
Listings tracked
34

04 · Newcomers

3 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months
7
Successful launches
3Amazon's first-year sales bar
Average brand age
73 months

Products

Top 205/70r15 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

Brands

21 falling

Sellers

31

Top-5 brand share

70%

Top 20: 99%

Top-5 click share

49%

Top 20: 86%

Open market

23%

  • Brand 128%
  • Brand 213%
  • Brand 311%
  • Brand 49%
  • Brand 59%
  • Brand 67%

Demand

205/70r15 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Prime Day '25Black Friday '25DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top 205/70r15 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 205/70r15 tires20K/yr
  • 205/70r1526K/yr
  • 205 70 r15 tires12K/yr
  • 205 70 15 tires6K/yr
  • 205/70/155K/yr
  • 205 70 154K/yr
  • 205/70/15 tires4K/yr

Reviews and returns

What reviews say buyers love and hate about 205/70r15

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Quality-Overall”
63%of negative reviews mention “Quality-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“They are the worse tires ever”
A buyer, on “Quality-Overall”63% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common 205/70r15 questions

Answered from the same tracked data.