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51

205/65r15

Worth a look

Shows low returns (0.4%), but weak search conversion (1.3%) keeps it on the watch list.

Market size 37Growth 50Conversion 16Competition 59Returns 98Price range 21Avg price 66Brand share 67Review moat 78Quality gap 32

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Review moat

Great436.5

avg incumbent reviews — the moat a new listing must climb

Brand share

Good65%

top-5 brand share — brands hold most of the demand

Avg price

Good$126.00

avg listing price — sweet spot $15–$100

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+19.8%

90-day search growth — must beat 0% to launch

Market size

Okay$184K

$184K/yr · 111K searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Price range

Bad$49.38–$289.31

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad1.3%

search→purchase rate — share of searches ending in a sale

Signals High Price

According to Flapen's Amazon United States niche tracking, 205/65r15 is a $184K/yr Amazon United States market (111K searches/yr). The top 5 brands hold 65% of demand. Verdict: Worth a look — 51/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

205/65r15 market data

Units sold / yr
3K–4K
avg 0–100/product
Revenue / yr
$378K–$504K
units × avg price
Conversion rate
1.3%
Avg BSR
#403
Page quality
0%
Prime
50%
Sponsored
58%
Out of stock
2.2%
Avg brand age
74 months
Avg seller age
163 days

Competition & brand share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Brands

18 falling

Sellers

25

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

50%

Top 20: 93%

Open market

31%

  • Fullway37%
  • Accelera9%
  • Armstrong7%
  • Ironman7%
  • Lexani6%
  • TRAVELSTAR4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +19.8% search growth over the last 90 days.
3K2KPrime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top 205/65r15 search terms

  • 205/65r1559K/yr
  • 205 65 15 tires16K/yr
  • 205/65r15 tires10K/yr
  • 205/65/158K/yr
  • 205/65r15 tires set of 44K/yr
  • 205 65r15 tires5K/yr
  • 205/65/15 tires5K/yr
  • 205 65 155K/yr
All search terms

Top 205/65r15 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$9K10%$18K15%$28K20%$37K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share
1
Set of 4 (FOUR) Fullway PC369 All-Season Passenger Car Performance Radial Tires-205/65R15 205/65/15 205/65-15 94H Load Range SL 4-Ply BSW Black Side Wall UTQG 380AA

Set of 4 (FOUR) Fullway PC369 All-Season Passenger Car Performance Radial Tires-205/65R15 205/65/15 205/65-15 94H Load Range SL 4-Ply BSW Black Side Wall UTQG 380AA

Fullway$235.654.5★162 rev

2
Set of 2 (TWO) Fullway PC369 All-Season Passenger Car Performance Radial Tires-205/65R15 205/65/15 205/65-15 94H Load Range SL 4-Ply BSW Black Side Wall UTQG 380AA

Set of 2 (TWO) Fullway PC369 All-Season Passenger Car Performance Radial Tires-205/65R15 205/65/15 205/65-15 94H Load Range SL 4-Ply BSW Black Side Wall UTQG 380AA

Fullway$118.944.6★109 rev

3
Lexani Quattro Tempo AW All Season P205/65R15 94H Passenger Tire

Lexani Quattro Tempo AW All Season P205/65R15 94H Passenger Tire

Lexani$56.524.2★7 rev

4
Armstrong Blu-Trac PC All-Season Passenger Car Touring Radial Tire-205/65R15 205/65/15 205/65-15 99H Load Range XL 4-Ply BSW Black Side Wall UTQG 700AA

Armstrong Blu-Trac PC All-Season Passenger Car Touring Radial Tire-205/65R15 205/65/15 205/65-15 99H Load Range XL 4-Ply BSW Black Side Wall UTQG 700AA

Armstrong$57.114.8★417 rev

5
Accelera Eco Plush All-Season Passenger Car Touring Radial Tire-205/65R15 205/65/15 205/65-15 94V Load Range SL 4-Ply BSW Black Side Wall UTQG 400AA

Accelera Eco Plush All-Season Passenger Car Touring Radial Tire-205/65R15 205/65/15 205/65-15 94V Load Range SL 4-Ply BSW Black Side Wall UTQG 400AA

Accelera$56.654.5★451 rev

Newest

by launch date
Set of 2 (TWO) Accelera Eco Plush All-Season Passenger Car Touring Radial Tires-205/65R15 205/65/15 205/65-15 94V Load Range SL 4-Ply BSW Black Side Wall UTQG 400AA

Set of 2 (TWO) Accelera Eco Plush All-Season Passenger Car Touring Radial Tires-205/65R15 205/65/15 205/65-15 94V Load Range SL 4-Ply BSW Black Side Wall UTQG 400AA

Accelera$113.003 rev

2mo ago
Set of 4 (FOUR) Armstrong Blu-Trac PC All-Season Passenger Car Touring Radial Tires-205/65R15 205/65/15 205/65-15 99H Load Range XL 4-Ply BSW Black Side Wall UTQG 700AA

Set of 4 (FOUR) Armstrong Blu-Trac PC All-Season Passenger Car Touring Radial Tires-205/65R15 205/65/15 205/65-15 99H Load Range XL 4-Ply BSW Black Side Wall UTQG 700AA

Armstrong$267.330 rev

2mo ago
Set of 4 (FOUR) Accelera Eco Plush All-Season Passenger Car Touring Radial Tires-205/65R15 205/65/15 205/65-15 94V Load Range SL 4-Ply BSW Black Side Wall UTQG 400AA

Set of 4 (FOUR) Accelera Eco Plush All-Season Passenger Car Touring Radial Tires-205/65R15 205/65/15 205/65-15 94V Load Range SL 4-Ply BSW Black Side Wall UTQG 400AA

Accelera$222.950 rev

2mo ago
Set of 4 (FOUR) Aplus Comfort HP Passenger Car All-Season Radial Tires-205/65R15 205/65/15 205/65-15 94H Load Range SL 4-Ply BSW Black Side Wall UTQG 560AA

Set of 4 (FOUR) Aplus Comfort HP Passenger Car All-Season Radial Tires-205/65R15 205/65/15 205/65-15 94H Load Range SL 4-Ply BSW Black Side Wall UTQG 560AA

Aplus$229.110 rev

5mo ago
Lexani Quattro Tempo AW All Season P205/65R15 94H Passenger Tire

Lexani Quattro Tempo AW All Season P205/65R15 94H Passenger Tire

Lexani$56.527 rev

9mo ago

Trending

90-day click momentum
Set of 4 (FOUR) Armstrong Blu-Trac PC All-Season Passenger Car Touring Radial Tires-205/65R15 205/65/15 205/65-15 99H Load Range XL 4-Ply BSW Black Side Wall UTQG 700AA

Set of 4 (FOUR) Armstrong Blu-Trac PC All-Season Passenger Car Touring Radial Tires-205/65R15 205/65/15 205/65-15 99H Load Range XL 4-Ply BSW Black Side Wall UTQG 700AA

Armstrong$267.330.0★

▲ 231%
Set of 4 (FOUR) Accelera Eco Plush All-Season Passenger Car Touring Radial Tires-205/65R15 205/65/15 205/65-15 94V Load Range SL 4-Ply BSW Black Side Wall UTQG 400AA

Set of 4 (FOUR) Accelera Eco Plush All-Season Passenger Car Touring Radial Tires-205/65R15 205/65/15 205/65-15 94V Load Range SL 4-Ply BSW Black Side Wall UTQG 400AA

Accelera$222.950.0★

▲ 229%
Set of 2 (TWO) Accelera Eco Plush All-Season Passenger Car Touring Radial Tires-205/65R15 205/65/15 205/65-15 94V Load Range SL 4-Ply BSW Black Side Wall UTQG 400AA

Set of 2 (TWO) Accelera Eco Plush All-Season Passenger Car Touring Radial Tires-205/65R15 205/65/15 205/65-15 94V Load Range SL 4-Ply BSW Black Side Wall UTQG 400AA

Accelera$113.004.6★

▲ 228%
Vercelli Strada I Touring Radial Tire - 205/65R15 94H

Vercelli Strada I Touring Radial Tire - 205/65R15 94H

VERCELLI$53.855.0★

▲ 187%
Lexani Quattro Tempo AW All Season P205/65R15 94H Passenger Tire

Lexani Quattro Tempo AW All Season P205/65R15 94H Passenger Tire

Lexani$56.524.2★

▲ 162%

What buyers say about 205/65r15

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money32%

“Great tires for the price”

Wheel Quality25%

“Good tires for the price thanks”

Quality-Overall15%

“These tires are excellent and affordable”

Advertised Vs Actual Product10%

“As advertised”

Friction4%

“great traction”

Size-Overall4%

“Fits good seems to push water out really good”

Tread Pattern Pitch3%

“tread still looking good”

Durability3%

“They are very durable and sturdy, and they fit my car perfectly”

Grip1%

“they handle absolutely great”

Design-Overall1%

“Look good and very good tread design for the price, I would buy them again”

What buyers complain about

Quality-Overall40%

“Cheap”

Durability29%

“Blow out”

Value For Money14%

“Waste of money”

Friction7%

“lacking in snow/ice traction”

Top return reasons

Size-Overall87%
Compatibility-Overall4%
Advertised Vs Actual Product4%
Value For Money4%
Quality-Overall1%
Maintenance And Repair1%

Common questions

Is 205/65r15 profitable to sell on Amazon United States?
The niche generates $184K/yr across 26 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is +19.8%. Flapen's verdict: Worth a look (51/100).
How competitive is the 205/65r15 niche?
18 brands and 25 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 65% of demand.
What do buyers complain about in 205/65r15?
Top complaints mined from reviews: Quality-Overall, Durability, Value For Money. The return rate is 0.4%.
When does demand for 205/65r15 peak?
Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the 205/65r15 niche?
Listings span $49.38–$289.31; the average listing price is $126.00 (sweet spot $15–$100). The average incumbent carries 437 reviews — the moat a new listing must climb.