Is 2025 chevy equinox floor mats profitable to sell on Amazon United States?

The niche generates $137K/yr across 22 tracked products. 3 of 7 products launched in the last 360 days are still selling. 90-day search growth is -2.2%. Flapen's verdict: Skip it (46/100).

How competitive is the 2025 chevy equinox floor mats niche?

19 brands and 23 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 62% of demand.

What do buyers complain about in 2025 chevy equinox floor mats?

Top complaints mined from reviews: Size-Overall, Compatibility-Overall, Flatness. The return rate is 2.4%.

When does demand for 2025 chevy equinox floor mats peak?

Demand peaks in Jan–Feb–Mar–Dec; the busiest month runs 5.5× the quietest.

What does it cost to enter the 2025 chevy equinox floor mats niche?

Listings span $48.98–$173.58; the average listing price is $92.03 (sweet spot $15–$100). The average incumbent carries 594 reviews — the moat a new listing must climb.

2025 chevy equinox floor mats

Skip it

Soft demand (-2.2% this quarter) — this niche doesn't clear our bar today.

Avg price

Great$92.03

avg listing price — sweet spot $15–$100

Review moat

Good593.91

avg incumbent reviews — the moat a new listing must climb

Brand share

Good62%

top-5 brand share — brands hold most of the demand

Returns

Good2.4%

return rate — above 5% kills the launch gate

Competition

Okay56%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay3.3%

search→purchase rate — share of searches ending in a sale

Price range

Okay$48.98–$173.58

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$137K

$137K/yr · 44K searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-2.2%

90-day search growth — must beat 0% to launch

Signals High Price

According to Flapen's Amazon United States niche tracking, 2025 chevy equinox floor mats is a $137K/yr Amazon United States market (44K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Jan–Feb–Mar–Dec. Verdict: Skip it — 46/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

2025 chevy equinox floor mats market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: $138K–$184K; units × avg price
Conversion rate: 3.3%
Avg BSR: #632
Page quality: 0%
Prime: 91%
Sponsored: 100%
Out of stock: 19.2%
Avg brand age: 26 months
Avg seller age: 211 days

Competition & brand share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

Brands

19 falling

Sellers

Top-5 brand share

62%

Top 20: 100%

Top-5 click share

56%

Top 20: 98%

Open market

32%

LUMWAY27%
KARPAL11%
LASFIT9%
KUST8%
JOULARISE6%
HAFIDI6%

Demand & seasonality

Weekly Amazon search volume, last 79 weeks — -2.2% search growth over the last 90 days.

Peak months: Jan, Feb, Mar, Dec · busiest ÷ quietest = 5.5×

Open Trend

Top 2025 chevy equinox floor mats search terms

2026 chevy equinox floor mats15K/yr +2.7%3.4% conv.
2026 gmc terrain floor mats8K/yr +22.5%2.8% conv.
2025 chevy equinox floor mats7K/yr +4.2%1.6% conv.
2026 equinox floor mats10K/yr -18.7%3.4% conv.
2025 equinox floor mats4K/yr -33.1%3.0% conv.

All search terms

Top 2025 chevy equinox floor mats products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Floor Mats & Cargo Liners & Backrest Mat for 2025 2026 Chevy Equinox (Only Gas) & GMC Terrain 2025 2026 Door Sill Guards All Weather TPE Car Floor Mats Trunk Liner for Chevrolet Equinox Accessories

LUMWAY$125.394.8★290 rev

KARPAL Floor Mats for 2025 2026 Chevy Equinox (Only Gas) & GMC Terrain All-Weather TPE Custom Fit Floor Liners Chevrolet Car Accessories

KARPAL$88.674.6★1,269 rev

LASFIT Floor Mats & Cargo Liner with Backrest Mat 2025 2026 2027 for Chevy Equinox/GMC Terrain (Not for Equinox EV) All Weather TPE Custom Fit Floor Mats Car Mats Full Set for Equinox/Terrain

LASFIT$173.584.7★2,994 rev

KUST Floor Mats Cargo Mat for Chevy Equinox/GMC Terrain 2025-2026 (5-Seats Gasoline) All Weather Floor Liners Trunk Mat for Equinox Accessories Rear Cover TPE Rubber Raised Edge

KUST$88.844.6★1,011 rev

JOULARISE Floor Mats & Cargo Mat with Backrest Mat for 2025-2026 Chevy Equinox(Only Gas)/GMC Terrain Door Sill Guards All Weather TPE Car Floor Liners Trunk Mat Accessories for Chevrolet Equinox

JOULARISE$119.014.6★796 rev

Newest

by launch date

Mixsuper Floor mat for Chevrolet/Chevy Equinox (Not for EV) 2025 2026/GMC Terrain 2025 2026 All Weather TPE Floor Liners Protection for Terrain/Equinox Accessories 2 Row Anti-Slip Car Mats Black

Mixsuper$61.77980 rev

4mo ago

CROVECO Floor Mats & Cargo Liner Compatible with 2025-2026 Chevrolet Equinox (Not for EV) / GMC Terrain TPE All Weather Floor Liners & Cargo Mat 4pcs Full Set Chevy Equinox Accessories Black

CROVECO$108.6414 rev

5mo ago

Floor Mats & Cargo Mat with Backrest Mat Custom for Chevy Equinox 2025 2026 (Only Gas) /GMC Terrain Door Sill Guards All Weather TPE Full Set Floor Liners Trunk Mat for Chevrolet Equinox Accessories

YonMeoo$102.42477 rev

7mo ago

for Chevy Equinox/GMC Terrain Floor Mats 2025 2026 Car Mats for Chevy Equinox All Weather Floor Mats Cargo Floor Liner Accessories 2025

Norand$106.55493 rev

7mo ago

Runine Floor Mats for Chevy Equinox 2025-2026/GMC Terrain (Not for EV) All Weather Protection Custom Floor Mats Trunk Cargo and Car Windshield Cover Set for Chevy Equinox Accessories

Runine$107.86151 rev

10mo ago

What buyers say about 2025 chevy equinox floor mats

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall54%

“Awesome Fit”

Quality-Overall17%

“are well made”

Value For Money7%

“Great value”

Assembly/Installation6%

“Easy to install”

Durability2%

“Very durable”

Advertised Vs Actual Product2%

“As advertised”

Ease Of Cleaning2%

“keep the car clean”

Strength1%

“Nice and sturdy”

Comfort-Overall1%

“Confortable y duradero”

Ease Of Use1%

“Everything went in easy”

What buyers complain about

Size-Overall42%

“the back seat mats don't fit quite right”

Compatibility-Overall6%

“Cargo mats didnt fit 226 chevy equinox”

Flatness6%

“However, the back trunk mat is a little large and does not lay flat”

Product Condition4%

“When I received my package you could tell it was a return”

Strength4%

“The Cargo mat is flimsy”

Quality-Overall4%

“Were not good quality”

Thickness2%

“They are made a little thin”

Design-Overall2%

“Poorly made”

Value For Money2%

“Not worth the money”

Unsustainable Design2%

“Poorly made”

Top return reasons

Size-Overall44%

Compatibility-Overall12%

Quality-Overall9%

Material Quality8%

Advertised Vs Actual Product6%

Defective Material/Parts3%

Flatness3%