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2025 Chevy Equinox Floor Mats

Fail

Demand is soft, at -2.2% this quarter, so 2025 Chevy Equinox Floor Mats is a Fail.

Flapen Score
46
46 / 100
Ranks 4,486 of 7,287 Automotive niches · −3 vs the category median of 49
Market size
$137K/yr44K searches / yr
90-day growth
-2.2%search demand this quarter
Competition
56%top-5 click share · 19 brands · 23 sellers

Flapen Score

2025 Chevy Equinox Floor Mats against its category

The dotted line is the Automotive average. Past it, 2025 Chevy Equinox Floor Mats is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 2025 Chevy Equinox Floor Mats market on Amazon at a glance

Shoppers on Amazon United States searched for 2025 Chevy Equinox Floor Mats 44K times last year and spent an estimated $137K. The top 5 brands take 62% of clicks. Demand peaks in Jan–Feb–Mar–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 3.3% of those searches ended in a purchase.

Shoppers searched for this 44K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -2.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $137K a year.

Searches, last 12 months
44K
Growth, 90 days vs prior 90
-2.2%
Conversion, latest week
3.3%
Market size, estimated
$137Ka year
Peak month
December5.5× the quietest month
Top search term
2026 chevy equinox floor mats15K searches a year

02 · Price

A sale here is worth $92.03.

Listings sell for $92.03 on average, from $48.98 to $173.58. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $92.03 that is $0 to $9K a year per listing.

Average price
$92.03inside the $15 to $100 sweet spot
Price range
$48.98–$173.58
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$9K
Returns
2.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 19.2% of listings are out of stock. The average listing ranks #632 within Floor Mats & Cargo Liners. It carries 594 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
91%
Out of stock, average day
19.2%
Average rank
#632in Floor Mats & Cargo Liners
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
594per listing
Listings tracked
22

04 · Newcomers

3 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
3Amazon's first-year sales bar
Average brand age
26 months

Products

Top 2025 Chevy Equinox Floor Mats products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

19 falling

Sellers

23

Top-5 brand share

62%

Top 20: 100%

Top-5 click share

56%

Top 20: 98%

Open market

32%

  • Brand 127%
  • Brand 211%
  • Brand 39%
  • Brand 48%
  • Brand 56%
  • Brand 66%

Demand

2025 Chevy Equinox Floor Mats search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KPrime Day '25Spike '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Mar, Dec · busiest ÷ quietest = 5.5×

Search terms

Top 2025 Chevy Equinox Floor Mats search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 2026 chevy equinox floor mats15K/yr
  • 2026 gmc terrain floor mats8K/yr
  • 2025 chevy equinox floor mats7K/yr
  • 2026 equinox floor mats10K/yr
  • 2025 equinox floor mats4K/yr

Reviews and returns

What reviews say buyers love and hate about 2025 Chevy Equinox Floor Mats

We read the reviews and the return reasons for every product selling here.

54%of positive reviews mention “Size-Overall”
42%of negative reviews mention “Size-Overall”
2.4%of orders come back
“the back seat mats don't fit quite right”
A buyer, on “Size-Overall”42% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common 2025 Chevy Equinox Floor Mats questions

Answered from the same tracked data.