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2024 honda pilot all weather floor mats

Skip it

Soft demand (-28.7% this quarter) — this niche doesn't clear our bar today.

Market size 25Growth 11Conversion 42Competition 34Returns 43Price range 15Avg price 65Brand share 59Review moat 74Quality gap 21

Review moat

Good547.21

avg incumbent reviews — the moat a new listing must climb

Avg price

Good$130.94

avg listing price — sweet spot $15–$100

Brand share

Good69%

top-5 brand share — brands hold most of the demand

Returns

Okay3.6%

return rate — above 5% kills the launch gate

Conversion

Okay3.4%

search→purchase rate — share of searches ending in a sale

Competition

Okay64%

top-5 click share — leaders hold, buyers still browse

Market size

Bad$99K

$99K/yr · 22K searches

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Price range

Bad$82.98–$196.75

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-28.7%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, 2024 honda pilot all weather floor mats is a $99K/yr Amazon United States market (22K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Jan. Verdict: Skip it — 35/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

2024 honda pilot all weather floor mats market data

Units sold / yr
750–1K
avg 0–100/product
Revenue / yr
$98K–$131K
units × avg price
Conversion rate
3.4%
Avg BSR
#817
Page quality
0%
Prime
95%
Sponsored
95%
Out of stock
2.3%
Avg brand age
32 months
Avg seller age
204 days

Competition & brand share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 rising

Sellers

20

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

25%

  • HOUCLEMIC26%
  • KARPAL16%
  • LASFIT15%
  • NIKALAIKA6%
  • Yumemoo6%
  • Powerty6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -28.7% search growth over the last 90 days.
600400Prime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 2.2×

Top 2024 honda pilot all weather floor mats search terms

  • 2026 honda pilot floor mats6K/yr
  • 2025 honda pilot floor mats10K/yr
  • honda pilot 2025 floor mats3K/yr
  • honda pilot 2025 all weather mats3K/yr
All search terms

Top 2024 honda pilot all weather floor mats products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$10K20%$20K30%$30K40%$40K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

What buyers say about 2024 honda pilot all weather floor mats

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall56%

“Fit like a glove”

Quality-Overall15%

“Amazing quality”

Value For Money6%

“excellent price”

Assembly/Installation4%

“Easy install”

Advertised Vs Actual Product3%

“Better than expected”

Ease Of Cleaning2%

“Easy to clean”

Ease Of Use2%

“Simple to use”

Strength1%

“they seem quite sturdy”

Durability1%

“They look very durable”

Smell1%

“These have no weird odor”

What buyers complain about

Product Condition13%

“Arrived damaged and appeared to be used previously to them being sent to me”

Smell9%

“they didn't make my car smell after I installed them”

Durability9%

“so unsure how long they will hold up for”

Add-Ons/Attachments6%

“Now the mat can't be attached to the back of the seat”

Size-Overall5%

“therefore the fit is never square”

Quality-Overall5%

“Trunk mat is not good quality”

Thickness5%

“was too thick where the 3rd row seat met the back”

Leak-Proof3%

“I wouldnt recommend these if your in a field a lot or with big spills”

Suction3%

“Guess the air vents werent accounted for in ths design”

Adhesion/Stickiness3%

“Tape on sill guards is not that good”

Top return reasons

Size-Overall31%
Value For Money10%
Compatibility-Overall9%
Advertised Vs Actual Product8%
Defective Material/Parts7%
Material Quality6%
Quality-Overall6%
Product Condition3%
Flexibility2%
Add-Ons/Attachments2%

Common questions

Is 2024 honda pilot all weather floor mats profitable to sell on Amazon United States?
The niche generates $99K/yr across 19 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -28.7%. Flapen's verdict: Skip it (35/100).
How competitive is the 2024 honda pilot all weather floor mats niche?
16 brands and 20 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 69% of demand.
What do buyers complain about in 2024 honda pilot all weather floor mats?
Top complaints mined from reviews: Product Condition, Smell, Durability. The return rate is 3.6%.
When does demand for 2024 honda pilot all weather floor mats peak?
Demand peaks in Jan; the busiest month runs 2.2× the quietest.
What does it cost to enter the 2024 honda pilot all weather floor mats niche?
Listings span $82.98–$196.75; the average listing price is $130.94 (sweet spot $15–$100). The average incumbent carries 547 reviews — the moat a new listing must climb.