Is 2023 nissan rogue floor mats profitable to sell on Amazon United States?

The niche generates $47K/yr across 32 tracked products. 3 of 7 products launched in the last 360 days are still selling. 90-day search growth is -12.5%. Flapen's verdict: Skip it (39/100).

How competitive is the 2023 nissan rogue floor mats niche?

29 brands and 50 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 54% of demand.

What do buyers complain about in 2023 nissan rogue floor mats?

Top complaints mined from reviews: Size-Overall, Smell, Quality-Overall. The return rate is 4.3%.

When does demand for 2023 nissan rogue floor mats peak?

Demand peaks in Mar; the busiest month runs 1.7× the quietest.

What does it cost to enter the 2023 nissan rogue floor mats niche?

Listings span $19.51–$181.72; the average listing price is $87.26 (sweet spot $15–$100). The average incumbent carries 4,515 reviews — the moat a new listing must climb.

2023 nissan rogue floor mats

Skip it

A small market ($47K/yr) — this niche doesn't clear our bar today.

Brand share

Great54%

top-5 brand share — no brand owns this niche

Avg price

Great$87.26

avg listing price — sweet spot $15–$100

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Price range

Good$19.51–$181.72

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Returns

Okay4.3%

return rate — above 5% kills the launch gate

Conversion

Okay2.1%

search→purchase rate — share of searches ending in a sale

Review moat

Bad4,515.16

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-12.5%

90-day search growth — must beat 0% to launch

Market size

Bad$47K

$47K/yr · 26K searches

Signals No Dominant Brand High Price

According to Flapen's Amazon United States niche tracking, 2023 nissan rogue floor mats is a $47K/yr Amazon United States market (26K searches/yr). The top 5 brands hold 54% of demand. Demand peaks in Mar. Verdict: Skip it — 39/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

2023 nissan rogue floor mats market data

Units sold / yr: 750–1K; avg 0–100/product
Revenue / yr: $65K–$87K; units × avg price
Conversion rate: 2.1%
Avg BSR: #638
Page quality: 0%
Prime: 84%
Sponsored: 100%
Out of stock: 10.3%
Avg brand age: 35 months
Avg seller age: 225 days

Competition & brand share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Brands

29 rising

Sellers

Top-5 brand share

54%

Top 20: 92%

Top-5 click share

51%

Top 20: 88%

Open market

41%

KARPAL16%
CMVT Auto12%
GALVAGNITE11%
Nordstrand9%
JOULARISE6%
CreekT5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -12.5% search growth over the last 90 days.

Peak months: Mar · busiest ÷ quietest = 1.7×

Open Trend

Top 2023 nissan rogue floor mats search terms

2023 nissan rogue floor mats16K/yr -11.2%2.9% conv.
2021 nissan rogue floor mats7K/yr -16.3%2.1% conv.
nissan rogue 2023 floor mats3K/yr -10.9%2.6% conv.

All search terms

Top 2023 nissan rogue floor mats products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

KARPAL Floor Mats for Nissan Rogue 2021-2025 2026 (Not for Sport) TPE Rubber All Weather Protection Floor Liners Nissan Rogue Accessories Car Mats Front & 2nd Row & Cargo Liner

KARPAL$83.114.8★689 rev

TPE Automotive Floor Mats & Cargo Liner Custom for 2021-2026 Nissan Rogue (Not for Sport) All Weather Cover Protection Waterproof Black Floor Liner Front & Rear Row Full Set Car Mats 4PCS

CMVT Auto$89.124.8★780 rev

GALVAGNITE Floor Mats Set for Nissan Rogue 2026 2025 2024-2021 Accessories Full Coverage All Weather Floor Mats Cargo Mat with Backrest Protectors & Door Sill Guards (Not for Sport)

GALVAGNITE$113.594.7★311 rev

Floor Mats for Nissan Rogue - Custom Fit for 2021-2026 Nissan Rogue - Front & 2nd Row Set of 4 - Rubber Anti-Slip Back - 30oz Carpet Mat Heavy Duty - All Weather Car Liner Floormats

Nordstrand$37.573.7★23 rev

JOULARISE Floor Mats Set for Nissan Rogue 2021-2025 2026 (Not fit Sport) All Weather TPE Backrest Mat Trunk Mat Cargo Liner Door Sill Guards Accessories(for Nissan Rogue | 2021-2026)

JOULARISE$111.424.5★112 rev

Newest

by launch date

TTX LIGHTING Rubber Floor Mats Custom Fit for Nissan Rogue 2021-2026 (Not for Sport) All Weather Anti-Slip Waterproof Floor Liners Black

TTX LIGHTING$49.1713 rev

6mo ago

JOULARISE Floor Mats Set for Nissan Rogue 2021-2025 2026 (Not fit Sport) All Weather TPE Backrest Mat Trunk Mat Cargo Liner Door Sill Guards Accessories(for Nissan Rogue | 2021-2026)

JOULARISE$111.42112 rev

8mo ago

SSESS TPE Floor Mats Set for Nissan Rogue 2026 2025 2024 2023 2022 2021 All Weather TPE Custom Fit Floor Liners & Cargo Liner & Backrest Mats (Not for Sport)

ssess$119.29184 rev

10mo ago

Floor Mats for Nissan Rogue - Custom Fit for 2021-2026 Nissan Rogue - Front & 2nd Row Set of 4 - Rubber Anti-Slip Back - 30oz Carpet Mat Heavy Duty - All Weather Car Liner Floormats

Nordstrand$37.5723 rev

1y ago

LUMWAY Floor Mats Fit for 2021-2025 2026 Nissan Rogue (Not for Select/Sport Models) TPE All Weather Durable Floor Liners Door Sill Guards for Nissan Rogue S SV SL Dark Armor Rock Platinum Accessories

LUMWAY$59.8357 rev

1y ago

What buyers say about 2023 nissan rogue floor mats

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall41%

“Fit like a glove”

Quality-Overall14%

“A very versatile option of very good quality”

Value For Money12%

“Reasonable price”

Ease Of Cleaning4%

“easy clean ups”

Advertised Vs Actual Product4%

“Just as described”

Durability3%

“Very durable”

Assembly/Installation3%

“The design and easy assemble”

Material Quality2%

“Excellent material”

Strength2%

“Strong and good”

Thickness1%

“The mats are good quality, theyre thick and they really do look nice”

What buyers complain about

Size-Overall29%

“way too big”

Smell11%

“Bad chemical smell”

Quality-Overall9%

“Bad quality”

Compatibility-Overall6%

“Do not fit”

Thickness3%

“The material itself is pretty thick”

Material Quality2%

“Not Good Quality Material”

Grip2%

“not staying in place”

Durability2%

“They aren't very durable”

Strength1%

“To flimsy”

Flatness1%

“They will not even lay flat”

Top return reasons

Size-Overall67%

Compatibility-Overall9%

Material Quality4%

Advertised Vs Actual Product3%

Quality-Overall3%

Value For Money2%

Smell1%

Thin1%

Width1%

Color1%

Common questions

Is 2023 nissan rogue floor mats profitable to sell on Amazon United States?: The niche generates $47K/yr across 32 tracked products. 3 of 7 products launched in the last 360 days are still selling. 90-day search growth is -12.5%. Flapen's verdict: Skip it (39/100).
How competitive is the 2023 nissan rogue floor mats niche?: 29 brands and 50 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 54% of demand.
What do buyers complain about in 2023 nissan rogue floor mats?: Top complaints mined from reviews: Size-Overall, Smell, Quality-Overall. The return rate is 4.3%.
When does demand for 2023 nissan rogue floor mats peak?: Demand peaks in Mar; the busiest month runs 1.7× the quietest.
What does it cost to enter the 2023 nissan rogue floor mats niche?: Listings span $19.51–$181.72; the average listing price is $87.26 (sweet spot $15–$100). The average incumbent carries 4,515 reviews — the moat a new listing must climb.