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2023 Nissan Rogue Floor Mats

Fail

Shoppers spend an estimated $47K a year here, so 2023 Nissan Rogue Floor Mats is a Fail.

Flapen Score
39
39 / 100
Ranks 6,186 of 7,287 Automotive niches · −10 vs the category median of 49
Market size
$47K/yr26K searches / yr
90-day growth
-12.5%search demand this quarter
Competition
51%top-5 click share · 29 brands · 50 sellers

Flapen Score

2023 Nissan Rogue Floor Mats against its category

The dotted line is the Automotive average. Past it, 2023 Nissan Rogue Floor Mats is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 2023 Nissan Rogue Floor Mats market on Amazon at a glance

Shoppers on Amazon United States searched for 2023 Nissan Rogue Floor Mats 26K times last year and spent an estimated $47K. The top 5 brands take 54% of clicks. Demand peaks in Mar. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 26K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -12.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $47K a year.

Searches, last 12 months
26K
Growth, 90 days vs prior 90
-12.5%
Conversion, latest week
2.1%
Market size, estimated
$47Ka year
Peak month
March1.7× the quietest month
Top search term
2023 nissan rogue floor mats16K searches a year

02 · Price

A sale here is worth $87.26.

Listings sell for $87.26 on average, from $19.51 to $181.72. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $87.26 that is $0 to $9K a year per listing.

Average price
$87.26inside the $15 to $100 sweet spot
Price range
$19.51–$181.72
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$9K
Returns
4.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 10.3% of listings are out of stock. The average listing ranks #638 within Floor Mats & Cargo Liners. It carries 4,515 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
84%
Out of stock, average day
10.3%
Average rank
#638in Floor Mats & Cargo Liners
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
4,515per listing
Listings tracked
32

04 · Newcomers

3 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
3Amazon's first-year sales bar
Average brand age
35 months

Products

Top 2023 Nissan Rogue Floor Mats products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 9, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 51% of clicks. Leaders hold, but buyers still shop past them.

$0$2K$4K$6K$8K101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

29 rising

Sellers

50

Est. top-5 brand share

54%

Top 20: 92%

Est. top-5 click share

51%

Top 20: 88%

Open market

41%

  • KARPAL16%
  • CMVT Auto12%
  • GALVAGNITE11%
  • Nordstrand9%
  • JOULARISE6%
  • CreekT5%

Demand

2023 Nissan Rogue Floor Mats search demand

Weekly searches over the year, seasonality beneath. Pick a range.

900700Spike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar · busiest ÷ quietest = 1.7×

Search terms

Top 2023 Nissan Rogue Floor Mats search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • 2023 nissan rogue floor mats16K/yr
  • 2021 nissan rogue floor mats7K/yr
  • nissan rogue 2023 floor mats3K/yr

Reviews and returns

What reviews say buyers love and hate about 2023 Nissan Rogue Floor Mats

We read the reviews and the return reasons for every product selling here.

41%of positive reviews mention “Size-Overall”
29%of negative reviews mention “Size-Overall”
4.3%of orders come back
“way too big”
A buyer, on “Size-Overall”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common 2023 Nissan Rogue Floor Mats questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data