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2023 honda civic floor mats

Skip it

A small market ($32K/yr) — this niche doesn't clear our bar today.

Market size 8Growth 24Conversion 26Competition 53Returns 27Price range 51Avg price 81Brand share 75Review moat 24Quality gap 27

Avg price

Great$82.76

avg listing price — sweet spot $15–$100

Brand share

Great60%

top-5 brand share — no brand owns this niche

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Price range

Good$33.75–$163.91

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Returns

Okay4.9%

return rate — above 5% kills the launch gate

Conversion

Okay2.1%

search→purchase rate — share of searches ending in a sale

Growth

Bad-3.0%

90-day search growth — must beat 0% to launch

Review moat

Bad4,951.27

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$32K

$32K/yr · 18K searches

According to Flapen's Amazon United States niche tracking, 2023 honda civic floor mats is a $32K/yr Amazon United States market (18K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Jul. Verdict: Skip it — 36/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

2023 honda civic floor mats market data

Units sold / yr
500–750
avg 0–100/product
Revenue / yr
$41K–$62K
units × avg price
Conversion rate
2.1%
Avg BSR
#945
Page quality
0%
Prime
93%
Sponsored
100%
Out of stock
15.0%
Avg brand age
32 months
Avg seller age
215 days

Competition & brand share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Brands

23 flat

Sellers

33

Top-5 brand share

60%

Top 20: 97%

Top-5 click share

53%

Top 20: 92%

Open market

33%

  • LASFIT14%
  • MikeEV13%
  • KARPAL12%
  • AUXKO11%
  • LUMWAY10%
  • GALVAGNITE7%

Demand & seasonality

Weekly Amazon search volume, last 102 weeks — -3.0% search growth over the last 90 days.
1K800Prime Day '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25DecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.8×

Top 2023 honda civic floor mats search terms

  • 2024 honda civic floor mats4K/yr
  • 2025 honda civic sport floor mats4K/yr
  • 2025 honda civic floor mats4K/yr
  • 2022 honda civic floor mats4K/yr
  • honda civic 2025 floor mats3K/yr
All search terms

Top 2023 honda civic floor mats products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$1K8%$3K12%$4K16%$5K1101001K10K100K1.0M Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about 2023 honda civic floor mats

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall38%

“Fit like a glove”

Quality-Overall15%

“The quality is solid”

Value For Money9%

“Excellent value”

Ease Of Cleaning5%

“This will keep it clean”

Durability3%

“They are very durable”

Advertised Vs Actual Product3%

“as advertised”

Assembly/Installation3%

“Easy install”

Material Quality3%

“The material feels durable”

Strength2%

“Sturdy material”

Grip2%

“Grips and stays in place”

What buyers complain about

Size-Overall29%

“It is slightly too short”

Smell20%

“Bad chemical smell”

Compatibility-Overall11%

“Do not fit”

Quality-Overall5%

“They are very cheaply made”

Grip2%

“not staying in place”

Thickness2%

“The material itself is pretty thick”

Advertised Vs Actual Product2%

“Misleading product description”

Durability1%

“One of the holes on the drivers side mat broke after 6 months”

Defective Material/Parts1%

“Floor Mats arrived damaged and missing sections”

Noise Level1%

“Doesnt quiet fit”

Top return reasons

Size-Overall69%
Compatibility-Overall11%
Advertised Vs Actual Product4%
Value For Money3%
Smell2%
Material Quality2%
Quality-Overall2%
Functionality-Overall1%
Width1%
Shape/Style1%

Common questions

Is 2023 honda civic floor mats profitable to sell on Amazon United States?
The niche generates $32K/yr across 30 tracked products. 6 of 13 products launched in the last 360 days are still selling. 90-day search growth is -3.0%. Flapen's verdict: Skip it (36/100).
How competitive is the 2023 honda civic floor mats niche?
23 brands and 33 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 60% of demand.
What do buyers complain about in 2023 honda civic floor mats?
Top complaints mined from reviews: Size-Overall, Smell, Compatibility-Overall. The return rate is 4.9%.
When does demand for 2023 honda civic floor mats peak?
Demand peaks in Jul; the busiest month runs 1.8× the quietest.
What does it cost to enter the 2023 honda civic floor mats niche?
Listings span $33.75–$163.91; the average listing price is $82.76 (sweet spot $15–$100). The average incumbent carries 4,951 reviews — the moat a new listing must climb.