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2023 Honda Civic Floor Mats

Fail

Shoppers spend an estimated $32K a year here, so 2023 Honda Civic Floor Mats is a Fail.

Flapen Score
36
36 / 100
Ranks 6,608 of 7,287 Automotive niches · −13 vs the category median of 49
Market size
$32K/yr18K searches / yr
90-day growth
-3.0%search demand this quarter
Competition
53%top-5 click share · 23 brands · 33 sellers

Flapen Score

2023 Honda Civic Floor Mats against its category

The dotted line is the Automotive average. Past it, 2023 Honda Civic Floor Mats is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 2023 Honda Civic Floor Mats market on Amazon at a glance

Shoppers on Amazon United States searched for 2023 Honda Civic Floor Mats 18K times last year and spent an estimated $32K. The top 5 brands take 60% of clicks. Demand peaks in Jul. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 18K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $32K a year.

Searches, last 12 months
18K
Growth, 90 days vs prior 90
-3.0%
Conversion, latest week
2.1%
Market size, estimated
$32Ka year
Peak month
July1.8× the quietest month
Top search term
2024 honda civic floor mats4K searches a year

02 · Price

A sale here is worth $82.76.

Listings sell for $82.76 on average, from $33.75 to $163.91. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $82.76 that is $0 to $8K a year per listing.

Average price
$82.76inside the $15 to $100 sweet spot
Price range
$33.75–$163.91
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$8K
Returns
4.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 15.0% of listings are out of stock. The average listing ranks #945 within Floor Mats & Cargo Liners. It carries 4,951 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
93%
Out of stock, average day
15.0%
Average rank
#945in Floor Mats & Cargo Liners
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
4,951per listing
Listings tracked
30

04 · Newcomers

6 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
6Amazon's first-year sales bar
Average brand age
32 months

Products

Top 2023 Honda Civic Floor Mats products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Brands

23 flat

Sellers

33

Top-5 brand share

60%

Top 20: 97%

Top-5 click share

53%

Top 20: 92%

Open market

33%

  • Brand 114%
  • Brand 213%
  • Brand 312%
  • Brand 411%
  • Brand 510%
  • Brand 67%

Demand

2023 Honda Civic Floor Mats search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K800Prime Day '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25DecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.8×

Search terms

Top 2023 Honda Civic Floor Mats search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 2024 honda civic floor mats4K/yr
  • 2025 honda civic sport floor mats4K/yr
  • 2025 honda civic floor mats4K/yr
  • 2022 honda civic floor mats4K/yr
  • honda civic 2025 floor mats3K/yr

Reviews and returns

What reviews say buyers love and hate about 2023 Honda Civic Floor Mats

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Size-Overall”
29%of negative reviews mention “Size-Overall”
4.9%of orders come back
“It is slightly too short”
A buyer, on “Size-Overall”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common 2023 Honda Civic Floor Mats questions

Answered from the same tracked data.