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2023 Honda Accord Floor Mats

Fail

Demand is soft, at -10.5% this quarter, so 2023 Honda Accord Floor Mats is a Fail.

Flapen Score
42
42 / 100
Ranks 5,591 of 7,287 Automotive niches · −7 vs the category median of 49
Market size
$87K/yr31K searches / yr
90-day growth
-10.5%search demand this quarter
Competition
47%top-5 click share · 20 brands · 30 sellers

Flapen Score

2023 Honda Accord Floor Mats against its category

The dotted line is the Automotive average. Past it, 2023 Honda Accord Floor Mats is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 2023 Honda Accord Floor Mats market on Amazon at a glance

Shoppers on Amazon United States searched for 2023 Honda Accord Floor Mats 31K times last year and spent an estimated $87K. The top 5 brands take 57% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 3.5% of those searches ended in a purchase.

Shoppers searched for this 31K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -10.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $87K a year.

Searches, last 12 months
31K
Growth, 90 days vs prior 90
-10.5%
Conversion, latest week
3.5%
Market size, estimated
$87Ka year
Peak month
October1.4× the quietest month
Top search term
2026 honda accord floor mats5K searches a year

02 · Price

A sale here is worth $80.06.

Listings sell for $80.06 on average, from $31.60 to $159.17. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $80.06 that is $0 to $8K a year per listing.

Average price
$80.06inside the $15 to $100 sweet spot
Price range
$31.60–$159.17
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$8K
Returns
4.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #599 within Floor Mats & Cargo Liners. It carries 5,812 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
84%
Out of stock, average day
6.5%
Average rank
#599in Floor Mats & Cargo Liners
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
5,812per listing
Listings tracked
25

04 · Newcomers

1 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
1Amazon's first-year sales bar
Average brand age
29 months

Products

Top 2023 Honda Accord Floor Mats products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

Brands

20 falling

Sellers

30

Top-5 brand share

57%

Top 20: 100%

Top-5 click share

47%

Top 20: 95%

Open market

37%

  • Brand 123%
  • Brand 212%
  • Brand 38%
  • Brand 48%
  • Brand 56%
  • Brand 66%

Demand

2023 Honda Accord Floor Mats search demand

Weekly searches over the year, seasonality beneath. Pick a range.

700500Prime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top 2023 Honda Accord Floor Mats search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 2026 honda accord floor mats5K/yr
  • 2025 honda accord floor mats11K/yr
  • 2023 honda accord floor mats5K/yr
  • 2024 honda accord floor mats5K/yr
  • honda accord 2025 floor mats5K/yr
  • 2025 accord floor mats2K/yr

Reviews and returns

What reviews say buyers love and hate about 2023 Honda Accord Floor Mats

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Size-Overall”
31%of negative reviews mention “Size-Overall”
4.7%of orders come back
“way too big”
A buyer, on “Size-Overall”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common 2023 Honda Accord Floor Mats questions

Answered from the same tracked data.