2020 subaru outback wiper blades
Skip itSoft demand (-26.9% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$29.48avg listing price — sweet spot $15–$100
Price range
Incredible$14.84–$74.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Returns
Good2.4%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Review moat
Bad13,482.24avg incumbent reviews — the moat a new listing must climb
Market size
Bad$58K$58K/yr · 26K searches
Growth
Bad-26.9%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, 2020 subaru outback wiper blades is a $58K/yr Amazon United States market (26K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Skip it — 44/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
2020 subaru outback wiper blades market data
- Units sold / yr
- 3K–3K
- avg 100–250/product
- Revenue / yr
- $74K–$88K
- units × avg price
- Conversion rate
- 7.5%
- Avg BSR
- #122
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 86%
- Out of stock
- 2.2%
- Avg brand age
- 48 months
- Avg seller age
- 177 days
Competition & brand share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
14 rising
Sellers
20
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
61%
Top 20: 100%
Open market
16%
- 5 PLUS23%
- Rooppa21%
- ZIXMMO13%
- AUTOBOO12%
- WINDSMILE9%
- Rain-X6%
- Open — no brand owns it (8 brands, 16%)
Demand & seasonality
Weekly Amazon search volume, last 87 weeks — -26.9% search growth over the last 90 days.Peak months: Jan, Feb, Dec · busiest ÷ quietest = 2.3×
Top 2020 subaru outback wiper blades search terms
- 2017 subaru outback wiper blades4K/yr
- 2022 subaru outback wiper blades4K/yr
- 2017 subaru forester wiper blades3K/yr
- 2015 subaru forester wiper blades4K/yr
- 2020 subaru outback wiper blades4K/yr
- 2021 subaru outback wiper blades3K/yr
- 2019 subaru outback wiper blades3K/yr
Top 2020 subaru outback wiper blades products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
3 wipers Replacement for 2012-2018 Subaru Forester/2015-2019 Subaru Outback Windshield Wiper Blades Original Equipment Replacement - 26/17/14 (Set of 3) U/J HOOK
Rooppa$20.984.5★10,640 rev
3 Factory Wiper Blade Replacement for 2025 2024 2023 2022 2021 2020 Subaru Outback Original Equipment Windshield Window Wiper Blades Set - 26/18/16(Set of 3) Top Lock
ZIXMMO$20.244.4★11,669 rev
5 PLUS Silicone Windshield Wiper Blades Replacement for 2024 2023 2022 2021 2020 SUBARU Outback Wiper Blades(Set of 3) Automotive Replacement Windshield Wiper Blades-26/18/16
5 PLUS$22.704.4★3,643 rev
AUTOBOO 3-Pack Windshield Wiper Blades for Subaru Outback 2020-2025 Original Equipment Replacement 26+18 Front and 16 Rear All-Weather Performance Easy One-Click Install
AUTOBOO$21.894.4★5,969 rev
26 17 14 Windshield Wiper Blades Replacement for Subaru Forester 2012-2018 / Subaru Outback 2015-2019 Premium All Weather Front Rear Wipers Set - OEM Quality (Pack of 3)
WINDSMILE$20.864.5★7,916 rev
Newest
by launch date
A-Premium 26+18+16 Windshield Wiper Blades Compatible with Subaru Outback 2020 2021 2022 2023 2024 - Front Rear Wipers Blade Set Gen2V5/RL3 Arm with Wear Indicator & Towel (Pack of 3)
A-Premium$32.3119 rev
![Rain-X 810350 Repellency Water Repellent Wiper Blades 26 & 17 Windshield Wipers All Weather Streak-Free for Enhanced Visibility w/Water Repellency Formula [Amazon Exclusive]](https://m.media-amazon.com/images/I/41CVZ+U5CbL.jpg)
Rain-X 810350 Repellency Water Repellent Wiper Blades 26 & 17 Windshield Wipers All Weather Streak-Free for Enhanced Visibility w/Water Repellency Formula [Amazon Exclusive]
Rain-X$37.22119,593 rev
Raidbee Windshield Wiper Blades Replacement for Subaru Outback 2020 2021 2022 2023 2024 2025 All-Season OEM Quality 3 Pack 26+18+16
RaidBee$14.8413 rev
Rain-X 820248 WeatherBeater Wiper Blades 26 and 17 Windshield Wipers (Pack of 2) Automotive Replacement Windshield Wiper Blades That Meet Or Exceed OEM Quality And Durability Standards
Rain-X$28.2366,706 rev
Wenyant 26/17/14 Windshield Wipers Compatible with Subaru Forester 2012-2018 Outback Legacy 2015-2019 Front and Rear Wiper Blades for My Car Automotive Replacement (Set of 3)
wenyant$16.911,426 rev
Trending
90-day click momentumRaidbee Windshield Wiper Blades Replacement for Subaru Outback 2020 2021 2022 2023 2024 2025 All-Season OEM Quality 3 Pack 26+18+16
RaidBee$14.843.9★
Rain-X 810350 Repellency Water Repellent Wiper Blades 26 & 17 Windshield Wipers All Weather Streak-Free for Enhanced Visibility w/Water Repellency Formula [Amazon Exclusive]
Rain-X$37.224.4★
Rain-X 820248 WeatherBeater Wiper Blades 26 and 17 Windshield Wipers (Pack of 2) Automotive Replacement Windshield Wiper Blades That Meet Or Exceed OEM Quality And Durability Standards
Rain-X$28.234.5★
A-Premium 26+18+16 Windshield Wiper Blades Compatible with Subaru Outback 2020 2021 2022 2023 2024 - Front Rear Wipers Blade Set Gen2V5/RL3 Arm with Wear Indicator & Towel (Pack of 3)
A-Premium$32.314.3★
26 17 14 Windshield Wiper Blades Replacement for Subaru Forester 2012-2018 / Subaru Outback 2015-2019 Premium All Weather Front Rear Wipers Set - OEM Quality (Pack of 3)
WINDSMILE$20.864.5★
What buyers say about 2020 subaru outback wiper blades
What buyers praise and complain about, mined from review topics.What buyers love
“Product fits perfect as described”
“fit and install perfectly with no issues”
“Excellent Product”
“Great value”
“They clean perfectly”
“they are quiet”
“Just as stated”
“The wiper blades work as expected”
“It was super easy”
“Love my rain x wiper blades”
What buyers complain about
“Fell apart”
“doesnt reach across windshield”
“Was not of high quality as expected”
“Do not trust Amazon compatibility chart”
“The front blade is too short”
“Installation nightmare”
“Pricey”
“they skip like a broken record”
“They squeak a little bit”
“Not 100% clean wipe”
Top return reasons
Common questions
- Is 2020 subaru outback wiper blades profitable to sell on Amazon United States?
- The niche generates $58K/yr across 21 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -26.9%. Flapen's verdict: Skip it (44/100).
- How competitive is the 2020 subaru outback wiper blades niche?
- 14 brands and 20 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 78% of demand.
- What do buyers complain about in 2020 subaru outback wiper blades?
- Top complaints mined from reviews: Durability, Windshield Issues, Quality-Overall. The return rate is 2.4%.
- When does demand for 2020 subaru outback wiper blades peak?
- Demand peaks in Jan–Feb–Dec; the busiest month runs 2.3× the quietest.
- What does it cost to enter the 2020 subaru outback wiper blades niche?
- Listings span $14.84–$74.98; the average listing price is $29.48 (sweet spot $15–$100). The average incumbent carries 13,482 reviews — the moat a new listing must climb.