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2020 Subaru Outback Wiper Blades

Fail

Demand is soft, at -26.9% this quarter, so 2020 Subaru Outback Wiper Blades is a Fail.

Flapen Score
44
44 / 100
Ranks 5,081 of 7,287 Automotive niches · −5 vs the category median of 49
Market size
$58K/yr26K searches / yr
90-day growth
-26.9%search demand this quarter
Competition
61%top-5 click share · 14 brands · 20 sellers

Flapen Score

2020 Subaru Outback Wiper Blades against its category

The dotted line is the Automotive average. Past it, 2020 Subaru Outback Wiper Blades is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 2020 Subaru Outback Wiper Blades market on Amazon at a glance

Shoppers on Amazon United States searched for 2020 Subaru Outback Wiper Blades 26K times last year and spent an estimated $58K. The top 5 brands take 78% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 7.5% of those searches ended in a purchase.

Shoppers searched for this 26K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.5% of those searches ended in a purchase. Searches in the last 90 days moved -26.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $58K a year.

Searches, last 12 months
26K
Growth, 90 days vs prior 90
-26.9%
Conversion, latest week
7.5%
Market size, estimated
$58Ka year
Peak month
February2.3× the quietest month
Top search term
2017 subaru outback wiper blades4K searches a year

02 · Price

A sale here is worth $29.48.

Listings sell for $29.48 on average, from $14.84 to $74.98. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $29.48 that is $3K to $7K a year per listing.

Average price
$29.48inside the $15 to $100 sweet spot
Price range
$14.84–$74.98
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
$3K–$7K
Returns
2.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #122 within Windshield Wipers & Parts. It carries 13,482 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
2.2%
Average rank
#122in Windshield Wipers & Parts
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
13,482per listing
Listings tracked
21

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top 2020 Subaru Outback Wiper Blades products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 rising

Sellers

20

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

16%

  • Brand 123%
  • Brand 221%
  • Brand 313%
  • Brand 412%
  • Brand 59%
  • Brand 66%
  • Open — no brand owns it (8 brands, 16%)

Demand

2020 Subaru Outback Wiper Blades search demand

Weekly searches over the year, seasonality beneath. Pick a range.

900700Holiday '24Spike '25Prime Day '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 2.3×

Search terms

Top 2020 Subaru Outback Wiper Blades search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 2017 subaru outback wiper blades4K/yr
  • 2022 subaru outback wiper blades4K/yr
  • 2017 subaru forester wiper blades3K/yr
  • 2015 subaru forester wiper blades4K/yr
  • 2020 subaru outback wiper blades4K/yr
  • 2021 subaru outback wiper blades3K/yr
  • 2019 subaru outback wiper blades3K/yr

Reviews and returns

What reviews say buyers love and hate about 2020 Subaru Outback Wiper Blades

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Size-Overall”
15%of negative reviews mention “Durability”
2.4%of orders come back
“Fell apart”
A buyer, on “Durability”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common 2020 Subaru Outback Wiper Blades questions

Answered from the same tracked data.