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2018 Toyota Rav4 Headlight Bulb

Fail

Demand is soft, at -32.0% this quarter, so 2018 Toyota Rav4 Headlight Bulb is a Fail.

Flapen Score
43
43 / 100
Ranks 5,360 of 7,287 Automotive niches · −6 vs the category median of 49
Market size
$59K/yr42K searches / yr
90-day growth
-32.0%search demand this quarter
Competition
51%top-5 click share · 19 brands · 75 sellers

Flapen Score

2018 Toyota Rav4 Headlight Bulb against its category

The dotted line is the Automotive average. Past it, 2018 Toyota Rav4 Headlight Bulb is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 2018 Toyota Rav4 Headlight Bulb market on Amazon at a glance

Shoppers on Amazon United States searched for 2018 Toyota Rav4 Headlight Bulb 42K times last year and spent an estimated $59K. The top 5 brands take 66% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 4.1% of those searches ended in a purchase.

Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -32.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $59K a year.

Searches, last 12 months
42K
Growth, 90 days vs prior 90
-32.0%
Conversion, latest week
4.1%
Market size, estimated
$59Ka year
Top search term
2018 toyota rav4 headlight bulb7K searches a year

02 · Price

A sale here is worth $34.30.

Listings sell for $34.30 on average, from $10.95 to $62.26. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $34.30 that is $0 to $3K a year per listing.

Average price
$34.30inside the $15 to $100 sweet spot
Price range
$10.95–$62.26
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
8.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #309 within Lights, Bulbs & Indicators. It carries 3,118 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
4.4%
Average rank
#309in Lights, Bulbs & Indicators
Average rating
4.33 starsAmazon United States average 4.42 stars
Average reviews
3,118per listing
Listings tracked
25

04 · Newcomers

4 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
4Amazon's first-year sales bar
Average brand age
32 months

Products

Top 2018 Toyota Rav4 Headlight Bulb products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

Brands

19 rising

Sellers

75

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

51%

Top 20: 96%

Open market

28%

  • Brand 120%
  • Brand 216%
  • Brand 314%
  • Brand 410%
  • Brand 56%
  • Brand 66%

Demand

2018 Toyota Rav4 Headlight Bulb search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KHoliday '25Spike '26NovDecJanFebMarAprMayJun

Peak months: Jan, Dec · busiest ÷ quietest = 3.4× · 8 of 12 months tracked

Search terms

Top 2018 Toyota Rav4 Headlight Bulb search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 2018 toyota rav4 headlight bulb7K/yr
  • 2018 rav4 headlight bulb7K/yr
  • 2017 toyota rav4 led headlights3K/yr
  • 2017 toyota rav4 headlight bulb5K/yr
  • 2017 rav4 headlight bulb4K/yr
  • rav4 headlight bulb6K/yr
  • toyota rav4 headlight bulb6K/yr
  • 2016 rav4 headlight bulb3K/yr

Reviews and returns

What reviews say buyers love and hate about 2018 Toyota Rav4 Headlight Bulb

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Brightness/Shine/Glow”
16%of negative reviews mention “Compatibility-Overall”
8.5%of orders come back
“Not compatible”
A buyer, on “Compatibility-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common 2018 Toyota Rav4 Headlight Bulb questions

Answered from the same tracked data.