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2017 Subaru Outback Wiper Blades

soft demand (-29.0% this quarter) — 2017 Subaru Outback Wiper Blades doesn't clear our bar today.

Flapen Score

39
Skip it

Ranks 6,186 of 7,287 Automotive niches · −10 vs the category median of 49

Market size 20Growth 11Conversion 74Competition 17Returns 64Price range 95Avg price 95Brand share 31Review moat 22Quality gap 48
This niche Category average · 7,287 niches

Is 2017 Subaru Outback Wiper Blades profitable on Amazon?

According to Flapen's Amazon United States niche tracking, 2017 Subaru Outback Wiper Blades is a $80K/yr Amazon United States market (37K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 39/100.

2017 Subaru Outback Wiper Blades: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -29.0% over the last 90 days and 6.8% of searches end in a purchase.

$80K

revenue / yr

Units sold / yr4K
Search volume / yr-29.0%37K
Conversion rate6.8%
Avg price$31.91

Who owns the niche?

The top 5 brands hold 87% of demand, so 13% of the market is open.

13%

open market share

Brands · sellers10 · 15
Top-5 product click share80%
Open market13%
Avg brand age50 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 13 products

Sponsored placement85%
New entrants (1y)1· 0 succeeded
Avg rating4.5★
Avg reviews9,735

Top 2017 Subaru Outback Wiper Blades products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.

$0$8K$16K$24K$32K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 flat

Sellers

15

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

10%

  • ZIXMMO27%
  • 5 PLUS22%
  • AUTOBOO21%
  • Rooppa10%
  • Subaru7%
  • Bosch3%
  • Open — no brand owns it (4 brands, 10%)

2017 Subaru Outback Wiper Blades demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume37KCVR6.8%Products13Brands10Top 5 Brands87%OOS Rate2.7%Rating4.5★Reviews9,735Avg BSR#120
1K750Spike '24Black Friday '24Spike '25Spike '26DecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 2.7×

Top 2017 Subaru Outback Wiper Blades search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • subaru outback windshield wipers16K/yr
  • 2017 subaru outback wiper blades4K/yr
  • 2022 subaru outback wiper blades4K/yr
  • subaru outback wiper blades4K/yr
  • 2020 subaru outback wiper blades4K/yr
  • 2021 subaru outback wiper blades3K/yr

What reviews say buyers love and hate about 2017 Subaru Outback Wiper Blades

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews
Size-Overall23%

Product fits perfect as described

Assembly/Installation22%

fit and install perfectly with no issues

Quality-Overall15%

Excellent Product

Value For Money11%

Fantastic value

Ease Of Cleaning4%

They clean perfectly

What buyers complain about

71% of reviews
Quality-Overall13%

poor quality control

Durability12%

Fell apart

Windshield Issues11%

doesnt reach across windshield

Size-Overall8%

The front blade is too short

Compatibility-Overall7%

the wipers are not compatable

2017 Subaru Outback Wiper Blades return rate & reasons

Why buyers send it back, as a share of all return requests.

2.5%

Return rate

47%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
40%
2Compatibility-Overall
20%
3Windshield Issues
12%
4Defective Material/Parts
4%
5Add-Ons/Attachments
3%

Common 2017 Subaru Outback Wiper Blades questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores 2017 Subaru Outback Wiper Blades 39/100 on Amazon United States — Skip it. The niche generates $80K/yr across 13 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -29.0% over the last 90 days.
Search demand for 2017 Subaru Outback Wiper Blades on Amazon United States peaks in Jan–Feb–Nov–Dec, where the busiest month runs 2.7× the quietest.