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2016 Ford Explorer Key Fob

Fail

Shoppers spend an estimated $69K a year here, so 2016 Ford Explorer Key Fob is a Fail.

Flapen Score
43
43 / 100
Ranks 5,360 of 7,287 Automotive niches · −6 vs the category median of 49
Market size
$69K/yr50K searches / yr
90-day growth
-8.3%search demand this quarter
Competition
76%top-5 click share · 9 brands · 13 sellers

Flapen Score

2016 Ford Explorer Key Fob against its category

The dotted line is the Automotive average. Past it, 2016 Ford Explorer Key Fob is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 2016 Ford Explorer Key Fob market on Amazon at a glance

Shoppers on Amazon United States searched for 2016 Ford Explorer Key Fob 50K times last year and spent an estimated $69K. The top 5 brands take 81% of clicks. Demand peaks in Sep. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 7.2% of those searches ended in a purchase.

Shoppers searched for this 50K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.2% of those searches ended in a purchase. Searches in the last 90 days moved -8.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $69K a year.

Searches, last 12 months
50K
Growth, 90 days vs prior 90
-8.3%
Conversion, latest week
7.2%
Market size, estimated
$69Ka year
Peak month
September2.0× the quietest month
Top search term
2017 ford explorer key fob15K searches a year

02 · Price

A sale here is worth $19.27.

Listings sell for $19.27 on average, from $10.11 to $39.39. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $19.27 that is $5K to $10K a year per listing.

Average price
$19.27inside the $15 to $100 sweet spot
Price range
$10.11–$39.39
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
$5K–$10K
Returns
4.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #7,634 within Anti-Theft. It carries 514 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
5.4%
Average rank
#7,634in Anti-Theft
Average rating
4.31 starsAmazon United States average 4.42 stars
Average reviews
514per listing
Listings tracked
12

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top 2016 Ford Explorer Key Fob products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

Brands

9 rising

Sellers

13

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

11%

  • Brand 136%
  • Brand 214%
  • Brand 311%
  • Brand 411%
  • Brand 59%
  • Brand 69%
  • Open — no brand owns it (3 brands, 11%)

Demand

2016 Ford Explorer Key Fob search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 2.0×

Search terms

Top 2016 Ford Explorer Key Fob search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 2017 ford explorer key fob15K/yr
  • 2016 ford explorer key fob14K/yr
  • 2015 ford edge key fob6K/yr
  • 2016 ford edge key fob5K/yr
  • 2015 mustang key fob4K/yr
  • 2015 ford mustang key fob3K/yr
  • 2016 ford mustang key fob3K/yr

Reviews and returns

What reviews say buyers love and hate about 2016 Ford Explorer Key Fob

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Size-Overall”
15%of negative reviews mention “Quality-Overall”
4.4%of orders come back
“The build quality seemed a bit poor”
A buyer, on “Quality-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common 2016 Ford Explorer Key Fob questions

Answered from the same tracked data.