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2014 Ford Escape Headlights

Fail

Shoppers spend an estimated $51K a year here, so 2014 Ford Escape Headlights is a Fail.

Flapen Score
44
44 / 100
Ranks 5,081 of 7,287 Automotive niches · −5 vs the category median of 49
Market size
$51K/yr34K searches / yr
90-day growth
-3.3%search demand this quarter
Competition
54%top-5 click share · 16 brands · 21 sellers

Flapen Score

2014 Ford Escape Headlights against its category

The dotted line is the Automotive average. Past it, 2014 Ford Escape Headlights is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 2014 Ford Escape Headlights market on Amazon at a glance

Shoppers on Amazon United States searched for 2014 Ford Escape Headlights 34K times last year and spent an estimated $51K. The top 5 brands take 80% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 34K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -3.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $51K a year.

Searches, last 12 months
34K
Growth, 90 days vs prior 90
-3.3%
Conversion, latest week
1.0%
Market size, estimated
$51Ka year
Top search term
2014 ford escape headlights10K searches a year

02 · Price

A sale here is worth $146.36.

Listings sell for $146.36 on average, from $27.10 to $248.68. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $146.36 that is $0 to $15K a year per listing.

Average price
$146.36above the $15 to $100 sweet spot
Price range
$27.10–$248.68
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$15K
Returns
2.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 35% ship with Prime. On an average day, 14.0% of listings are out of stock. The average listing ranks #5,647 within Lights, Bulbs & Indicators. It carries 57 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
35%
Out of stock, average day
14.0%
Average rank
#5,647in Lights, Bulbs & Indicators
Average rating
4.20 starsAmazon United States average 4.42 stars
Average reviews
57per listing
Listings tracked
26

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
28 months

Products

Top 2014 Ford Escape Headlights products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 falling

Sellers

21

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

54%

Top 20: 94%

Open market

17%

  • Brand 134%
  • Brand 222%
  • Brand 314%
  • Brand 46%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (10 brands, 17%)

Demand

2014 Ford Escape Headlights search demand

Weekly searches over the year, seasonality beneath. Pick a range.

800600Spike '26DecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.6× · 7 of 12 months tracked

Search terms

Top 2014 Ford Escape Headlights search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 2014 ford escape headlights10K/yr
  • 2013 ford escape headlights8K/yr
  • ford escape headlights7K/yr
  • 2015 ford escape headlights5K/yr
  • 2016 ford escape headlights5K/yr

Reviews and returns

What reviews say buyers love and hate about 2014 Ford Escape Headlights

We read the reviews and the return reasons for every product selling here.

61%of positive reviews mention “Size-Overall”
22%of negative reviews mention “Size-Overall”
2.1%of orders come back
“the other doesn't fit”
A buyer, on “Size-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common 2014 Ford Escape Headlights questions

Answered from the same tracked data.