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2014 F150 Led Headlight Bulbs

Fail

Demand is soft, at -43.6% this quarter, so 2014 F150 Led Headlight Bulbs is a Fail.

Flapen Score
42
42 / 100
Ranks 5,591 of 7,287 Automotive niches · −7 vs the category median of 49
Market size
$55K/yr26K searches / yr
90-day growth
-43.6%search demand this quarter
Competition
45%top-5 click share · 17 brands · 63 sellers

Flapen Score

2014 F150 Led Headlight Bulbs against its category

The dotted line is the Automotive average. Past it, 2014 F150 Led Headlight Bulbs is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 2014 F150 Led Headlight Bulbs market on Amazon at a glance

Shoppers on Amazon United States searched for 2014 F150 Led Headlight Bulbs 26K times last year and spent an estimated $55K. The top 5 brands take 81% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 4.5% of those searches ended in a purchase.

Shoppers searched for this 26K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -43.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $55K a year.

Searches, last 12 months
26K
Growth, 90 days vs prior 90
-43.6%
Conversion, latest week
4.5%
Market size, estimated
$55Ka year
Top search term
2013 f150 led headlight bulbs5K searches a year

02 · Price

A sale here is worth $47.32.

Listings sell for $47.32 on average, from $13.68 to $97.60. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $47.32 that is $0 to $5K a year per listing.

Average price
$47.32inside the $15 to $100 sweet spot
Price range
$13.68–$97.60
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
4.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #248 within Lights, Bulbs & Indicators. It carries 3,100 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
97%
Out of stock, average day
4.5%
Average rank
#248in Lights, Bulbs & Indicators
Average rating
4.39 starsAmazon United States average 4.42 stars
Average reviews
3,100per listing
Listings tracked
33

04 · Newcomers

8 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
14
Successful launches
8Amazon's first-year sales bar
Average brand age
34 months

Products

Top 2014 F150 Led Headlight Bulbs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 rising

Sellers

63

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

45%

Top 20: 87%

Open market

14%

  • Brand 129%
  • Brand 228%
  • Brand 310%
  • Brand 49%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (11 brands, 14%)

Demand

2014 F150 Led Headlight Bulbs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

700500NovDecJanFebMarAprMayJun

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.4× · 8 of 12 months tracked

Search terms

Top 2014 F150 Led Headlight Bulbs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 2013 f150 led headlight bulbs5K/yr
  • sylvania h136K/yr
  • 2014 f150 led headlight bulbs5K/yr
  • 2013 f150 headlight bulb3K/yr
  • 2005 ford f150 led headlight bulbs3K/yr
  • sylvania h13 led headlight bulbs3K/yr

Reviews and returns

What reviews say buyers love and hate about 2014 F150 Led Headlight Bulbs

We read the reviews and the return reasons for every product selling here.

43%of positive reviews mention “Brightness/Shine/Glow”
17%of negative reviews mention “Brightness/Shine/Glow”
4.4%of orders come back
“Not that bright”
A buyer, on “Brightness/Shine/Glow”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common 2014 F150 Led Headlight Bulbs questions

Answered from the same tracked data.