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2013 Ford Explorer Key Fob

a small market ($68K/yr) — 2013 Ford Explorer Key Fob doesn't clear our bar today.

Flapen Score

39
Skip it

Ranks 6,186 of 7,287 Automotive niches · −10 vs the category median of 49

Market size 17Growth 18Conversion 59Competition 22Returns 42Price range 87Avg price 94Brand share 27Review moat 70Quality gap 52
This niche Category average · 7,287 niches

Is 2013 Ford Explorer Key Fob profitable on Amazon?

According to Flapen's Amazon United States niche tracking, 2013 Ford Explorer Key Fob is a $68K/yr Amazon United States market (60K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Sep. Verdict: Skip it — 39/100.

2013 Ford Explorer Key Fob: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -13.8% over the last 90 days and 5.0% of searches end in a purchase.

$68K

revenue / yr

Units sold / yr4K
Search volume / yr-13.8%60K
Conversion rate5.0%
Avg price$22.58

Who owns the niche?

The top 5 brands hold 89% of demand, so 11% of the market is open.

11%

open market share

Brands · sellers11 · 16
Top-5 product click share74%
Open market11%
Avg brand age38 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 16 products

Sponsored placement94%
New entrants (1y)1· 0 succeeded
Avg rating4.4★
Avg reviews681

Top 2013 Ford Explorer Key Fob products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.

$0$7K$14K$20K$27K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

16

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

8%

  • MechanMagic43%
  • SUPALAND24%
  • OFF WE GO12%
  • HelloAuto6%
  • USARemote4%
  • XMZAIMY3%
  • Open — no brand owns it (5 brands, 8%)

2013 Ford Explorer Key Fob demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume60KCVR5.0%Products16Brands11Top 5 Brands89%OOS Rate0.0%Rating4.4★Reviews681Avg BSR#1,238
2K1KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 1.5×

Top 2013 Ford Explorer Key Fob search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • 2013 ford edge key fob8K/yr
  • 2015 ford explorer key fob9K/yr
  • 2013 ford explorer key fob8K/yr
  • ford taurus key fob5K/yr
  • 2014 ford explorer key fob6K/yr
  • 2014 ford edge key fob4K/yr
  • 2011 ford edge key fob4K/yr
  • 2012 ford edge key fob3K/yr
  • 2012 ford explorer key fob3K/yr
  • 2013 ford taurus key fob3K/yr

What reviews say buyers love and hate about 2013 Ford Explorer Key Fob

What buyers mention most, as a share of all reviews.

What buyers love

81% of reviews
Size-Overall22%

Fit perfect

Value For Money18%

Great value

Quality-Overall11%

Good quality

Advertised Vs Actual Product9%

Works as advertised

Efficiency7%

Worked perfectly

What buyers complain about

69% of reviews
Functionality-Overall15%

Won't start truck

Touch/Button Controls11%

I think the buttons are not working well

Instructions/User Manual/Troubleshooting9%

Took longer to read through the steps than to actually do them

Durability7%

The two halves keep coming apart

Compatibility-Overall6%

Did not work on 2013 Explorer without research

2013 Ford Explorer Key Fob return rate & reasons

Why buyers send it back, as a share of all return requests.

3.7%

Return rate

20%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Compatibility-Overall
31%
2Functionality-Overall
18%
3Size-Overall
13%
4Defective Material/Parts
5%
5Advertised Vs Actual Product
5%

Common 2013 Ford Explorer Key Fob questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores 2013 Ford Explorer Key Fob 39/100 on Amazon United States — Skip it. The niche generates $68K/yr across 16 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -13.8% over the last 90 days.
Search demand for 2013 Ford Explorer Key Fob on Amazon United States peaks in Sep, where the busiest month runs 1.5× the quietest.