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2013 ford explorer key fob

Skip it

A small market ($68K/yr) — this niche doesn't clear our bar today.

Market size 17Growth 18Conversion 59Competition 22Returns 42Price range 87Avg price 94Brand share 27Review moat 70Quality gap 52

Avg price

Great$22.58

avg listing price — sweet spot $15–$100

Price range

Great$6.22–$99.40

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good680.94

avg incumbent reviews — the moat a new listing must climb

Conversion

Good5.0%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Returns

Okay3.7%

return rate — above 5% kills the launch gate

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Competition

Bad74%

top-5 click share — a locked-up shelf

Growth

Bad-13.8%

90-day search growth — must beat 0% to launch

Market size

Bad$68K

$68K/yr · 60K searches

According to Flapen's Amazon United States niche tracking, 2013 ford explorer key fob is a $68K/yr Amazon United States market (60K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Sep. Verdict: Skip it — 39/100.

Data updated Jul 8, 2026 · scored weekly · How we score niches

2013 ford explorer key fob market data

Units sold / yr
3K–4K
avg 250–500/product
Revenue / yr
$68K–$90K
units × avg price
Conversion rate
5.0%
Avg BSR
#1,238
Page quality
0%
Prime
100%
Sponsored
94%
Out of stock
0.0%
Avg brand age
38 months
Avg seller age
201 days

Competition & brand share

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.

Brands

11 rising

Sellers

16

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

8%

  • MechanMagic43%
  • SUPALAND24%
  • OFF WE GO12%
  • HelloAuto6%
  • USARemote4%
  • XMZAIMY3%
  • Open — no brand owns it (5 brands, 8%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -13.8% search growth over the last 90 days.
2K1KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 1.5×

Top 2013 ford explorer key fob search terms

  • 2013 ford edge key fob8K/yr
  • 2015 ford explorer key fob9K/yr
  • 2013 ford explorer key fob8K/yr
  • ford taurus key fob5K/yr
  • 2014 ford explorer key fob6K/yr
  • 2014 ford edge key fob4K/yr
  • 2011 ford edge key fob4K/yr
  • 2012 ford edge key fob3K/yr
  • 2012 ford explorer key fob3K/yr
  • 2013 ford taurus key fob3K/yr
All search terms

Top 2013 ford explorer key fob products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$7K20%$14K30%$20K40%$27K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

What buyers say about 2013 ford explorer key fob

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall22%

“Fit perfect”

Value For Money18%

“Great value”

Quality-Overall11%

“Good quality”

Advertised Vs Actual Product9%

“Works as advertised”

Efficiency7%

“Worked perfectly”

Ease Of Use5%

“Easy”

Software/Application3%

“program to my car works great”

Compatibility-Overall3%

“Worked well for 2014 Ford Explorer”

Instructions/User Manual/Troubleshooting2%

“Easy instructions”

Touch/Button Controls2%

“The buttons were all fully functional”

What buyers complain about

Functionality-Overall15%

“Won't start truck”

Touch/Button Controls11%

“I think the buttons are not working well”

Instructions/User Manual/Troubleshooting9%

“Took longer to read through the steps than to actually do them”

Durability7%

“The two halves keep coming apart”

Compatibility-Overall6%

“Did not work on 2013 Explorer without research”

Value For Money5%

“More than I expected for the cost”

Battery Life5%

“then useless after I changed the battery recently”

Assembly/Installation4%

“Takes a bit of time to get it all together”

Ease Of Use4%

“Could not uses”

Quality-Overall4%

“Very cheap quality”

Top return reasons

Compatibility-Overall31%
Functionality-Overall18%
Size-Overall13%
Defective Material/Parts5%
Advertised Vs Actual Product5%
Software/Application5%
Value For Money3%
Connectivity-Overall3%
Touch/Button Controls3%
Mechanism Issues2%

Common questions

Is 2013 ford explorer key fob profitable to sell on Amazon United States?
The niche generates $68K/yr across 16 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -13.8%. Flapen's verdict: Skip it (39/100).
How competitive is the 2013 ford explorer key fob niche?
11 brands and 16 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 89% of demand.
What do buyers complain about in 2013 ford explorer key fob?
Top complaints mined from reviews: Functionality-Overall, Touch/Button Controls, Instructions/User Manual/Troubleshooting. The return rate is 3.7%.
When does demand for 2013 ford explorer key fob peak?
Demand peaks in Sep; the busiest month runs 1.5× the quietest.
What does it cost to enter the 2013 ford explorer key fob niche?
Listings span $6.22–$99.40; the average listing price is $22.58 (sweet spot $15–$100). The average incumbent carries 681 reviews — the moat a new listing must climb.