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2013 Ford Explorer Headlights

Fail

Buyers convert on only 0.5% of searches, so 2013 Ford Explorer Headlights is a Fail.

Flapen Score
42
42 / 100
Ranks 5,591 of 7,287 Automotive niches · −7 vs the category median of 49
Market size
$46K/yr63K searches / yr
90-day growth
-21.2%search demand this quarter
Competition
31%top-5 click share · 27 brands · 44 sellers

Flapen Score

2013 Ford Explorer Headlights against its category

The dotted line is the Automotive average. Past it, 2013 Ford Explorer Headlights is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 2013 Ford Explorer Headlights market on Amazon at a glance

Shoppers on Amazon United States searched for 2013 Ford Explorer Headlights 63K times last year and spent an estimated $46K. The top 5 brands take 53% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 63K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -21.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $46K a year.

Searches, last 12 months
63K
Growth, 90 days vs prior 90
-21.2%
Conversion, latest week
0.5%
Market size, estimated
$46Ka year
Top search term
2015 ford explorer headlights12K searches a year

02 · Price

A sale here is worth $151.56.

Listings sell for $151.56 on average, from $16.32 to $455.23. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $151.56 that is $0 to $15K a year per listing.

Average price
$151.56above the $15 to $100 sweet spot
Price range
$16.32–$455.23
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$15K
Returns
8.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 49% ship with Prime. On an average day, 14.1% of listings are out of stock. The average listing ranks #4,624 within Lights, Bulbs & Indicators. It carries 849 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
49%
Out of stock, average day
14.1%
Average rank
#4,624in Lights, Bulbs & Indicators
Average rating
4.19 starsAmazon United States average 4.42 stars
Average reviews
849per listing
Listings tracked
49

04 · Newcomers

3 of last year's 15 launches cleared the first-year sales bar.

15 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
15
Successful launches
3Amazon's first-year sales bar
Average brand age
36 months

Products

Top 2013 Ford Explorer Headlights products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

Brands

27 rising

Sellers

44

Top-5 brand share

53%

Top 20: 96%

Top-5 click share

31%

Top 20: 76%

Open market

41%

  • Brand 117%
  • Brand 211%
  • Brand 310%
  • Brand 410%
  • Brand 56%
  • Brand 66%

Demand

2013 Ford Explorer Headlights search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25AugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.5× · 11 of 12 months tracked

Search terms

Top 2013 Ford Explorer Headlights search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 2015 ford explorer headlights12K/yr
  • 2013 ford explorer headlights13K/yr
  • 2014 ford explorer headlights12K/yr
  • ford explorer headlights6K/yr
  • 2012 ford explorer headlights5K/yr
  • 2011 ford explorer headlights5K/yr
  • 2015 ford explorer led headlights4K/yr
  • 2014 ford explorer led headlights3K/yr
  • ford explorer led headlights3K/yr

Reviews and returns

What reviews say buyers love and hate about 2013 Ford Explorer Headlights

We read the reviews and the return reasons for every product selling here.

39%of positive reviews mention “Brightness/Shine/Glow”
18%of negative reviews mention “Durability”
8.9%of orders come back
“Not lasting more than a year”
A buyer, on “Durability”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common 2013 Ford Explorer Headlights questions

Answered from the same tracked data.