Is 2013 ford explorer headlights profitable to sell on Amazon United States?

The niche generates $46K/yr across 49 tracked products. 3 of 15 products launched in the last 360 days are still selling. 90-day search growth is -21.2%. Flapen's verdict: Skip it (42/100).

How competitive is the 2013 ford explorer headlights niche?

27 brands and 44 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 53% of demand.

What do buyers complain about in 2013 ford explorer headlights?

Top complaints mined from reviews: Durability, Compatibility-Overall, Brightness/Shine/Glow. The return rate is 8.9% — above our launch gate.

What does it cost to enter the 2013 ford explorer headlights niche?

Listings span $16.32–$455.23; the average listing price is $151.56 (sweet spot $15–$100). The average incumbent carries 849 reviews — the moat a new listing must climb.

2013 ford explorer headlights

Skip it

Weak search conversion (0.5%) — this niche doesn't clear our bar today.

Competition

Great31%

top-5 click share — an open shelf

Brand share

Great53%

top-5 brand share — no brand owns this niche

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Review moat

Good849.1

avg incumbent reviews — the moat a new listing must climb

Avg price

Good$151.56

avg listing price — sweet spot $15–$100

Price range

Bad$16.32–$455.23

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-21.2%

90-day search growth — must beat 0% to launch

Market size

Bad$46K

$46K/yr · 63K searches

Returns

Bad8.9%

return rate — above 5% kills the launch gate

Conversion

Bad0.5%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand Low Review Barrier High Returns High Price

According to Flapen's Amazon United States niche tracking, 2013 ford explorer headlights is a $46K/yr Amazon United States market (63K searches/yr). The top 5 brands hold 53% of demand. Verdict: Skip it — 42/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

2013 ford explorer headlights market data

Units sold / yr: 1K–1K; avg 0–100/product
Revenue / yr: $152K–$189K; units × avg price
Conversion rate: 0.5%
Avg BSR: #4,624
Page quality: 0%
Prime: 49%
Sponsored: 90%
Out of stock: 14.1%
Avg brand age: 36 months
Avg seller age: 133 days

Competition & brand share

Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.

Brands

27 rising

Sellers

Top-5 brand share

53%

Top 20: 96%

Top-5 click share

31%

Top 20: 76%

Open market

41%

DNA MOTORING17%
TUSDAR11%
JSBOYAT10%
AmeriLite10%
HUOKEDS6%
AKKON6%

Demand

Weekly Amazon search volume, last 48 weeks — -21.2% search growth over the last 90 days.

Open Trend

Top 2013 ford explorer headlights search terms

2015 ford explorer headlights12K/yr -15.5%1.2% conv.
2013 ford explorer headlights13K/yr -28.8%1.4% conv.
2014 ford explorer headlights12K/yr -27.8%0.8% conv.
ford explorer headlights6K/yr +5.0%0.3% conv.
2012 ford explorer headlights5K/yr -19.7%0.8% conv.
2011 ford explorer headlights5K/yr -31.1%1.7% conv.
2015 ford explorer led headlights4K/yr -30.5%1.5% conv.
2014 ford explorer led headlights3K/yr -14.1%1.2% conv.
ford explorer led headlights3K/yr -13.5%0.4% conv.

All search terms

Top 2013 ford explorer headlights products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

DNA MOTORING Pairs of Projector Headlight Assembly Compatible with 11-15 FORD EXPLORER 4-DOOR Black Clear HL-OH-FEXP11-BK-CL1

DNA MOTORING$197.773.8★56 rev

JSBOYAT Projector Headlight Assembly Replacement for 2011-2015 Ford Explorer (Pair)

JSBOYAT$163.974.5★10 rev

DNA MOTORING Pairs of Projector Headlight Assembly Compatible with 11-15 FORD EXPLORER 4-DOOR Chrome Amber HL-OH-FEXP11-CH-AM

DNA MOTORING$192.983.8★56 rev

1 Pair Black Headlights Compatible With 2011-2015 Ford Explorer

AutoZest$167.553.3★4 rev

AmeriLite for 2011-2015 Ford Explorer LED Tube Signal Projector Gun-Metal Replacement Headlight Pair - Driver and Passenger Side

AmeriLite$279.954.5★100 rev

Newest

by launch date

TUSDAR Headlight Assembly Set Compatible with 2011-2015 Ford Explorer Halogen Headlamp Aftermarket Replacement (Black Housing with Clear Reflector)

TUSDAR$163.678 rev

3mo ago

SOCKIR Halogen Projector Headlight Assembly Fit for 11-15 Ford Explorer OEM Aftermarket Headlamp Replacement Left Driver Side

SOCKIR$79.820 rev

5mo ago

1 Pair Black Headlights Compatible With 2011-2015 Ford Explorer

AutoZest$167.554 rev

6mo ago

TUSDAR Halogen Headlight Assembly Set Compatible with 2011 2012 2013 2014 2015 Ford Explorer (Black Housing with Clear Reflector)

TUSDAR$163.797 rev

7mo ago

GQWISCL Fit for Ford 2011-2015 Explorer Light Bulbs High/Low Beam Fog Light Bulbs Combo 800% Brightness CSP Chips 6000K White Efficient Heat Dissipation Pack of 4

GQWISCL$63.0746 rev

10mo ago

What buyers say about 2013 ford explorer headlights

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow39%

“Super Bright”

Size-Overall12%

“Fit great”

Quality-Overall10%

“Good quality and the kits convenient”

Assembly/Installation8%

“Easy install”

Value For Money8%

“Good price”

Efficiency3%

“Work fair enough”

Ease Of Use2%

“Easy peasy”

Advertised Vs Actual Product2%

“Bright as advertised”

Night Vision2%

“makes night driving much clearer”

Durability2%

“9 months later and still going strong”

What buyers complain about

Durability18%

“Not lasting more than a year”

Compatibility-Overall17%

“2014 Hoda CRV- incompatible”

Brightness/Shine/Glow10%

“Not that bright”

Size-Overall9%

“Doesnt fit what it says”

Advertised Vs Actual Product8%

“Incorrect description”

Quality-Overall8%

“Not the best quality”

Product Condition3%

“My lights arrived used”

Color2%

“These bulbs are very yellow in comparison”

Functionality-Overall2%

“does not fit what they said they would”

Maintenance And Repair2%

“These are worse than the old ones I was replacing”

Top return reasons

Size-Overall50%

Compatibility-Overall22%

Advertised Vs Actual Product6%

Brightness/Shine/Glow4%

Defective Material/Parts3%

Socket/Port/Plug3%