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2012 Toyota Camry Air Filter

Fail

Shoppers spend an estimated $28K a year here, so 2012 Toyota Camry Air Filter is a Fail.

Flapen Score
41
41 / 100
Ranks 5,810 of 7,287 Automotive niches · −8 vs the category median of 49
Market size
$28K/yr26K searches / yr
90-day growth
+35.0%search demand this quarter
Competition
78%top-5 click share · 8 brands · 13 sellers

Flapen Score

2012 Toyota Camry Air Filter against its category

The dotted line is the Automotive average. Past it, 2012 Toyota Camry Air Filter is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 2012 Toyota Camry Air Filter market on Amazon at a glance

Shoppers on Amazon United States searched for 2012 Toyota Camry Air Filter 26K times last year and spent an estimated $28K. The top 5 brands take 89% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 7.9% of those searches ended in a purchase.

Shoppers searched for this 26K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.9% of those searches ended in a purchase. Searches in the last 90 days moved +35.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $28K a year.

Searches, last 12 months
26K
Growth, 90 days vs prior 90
+35.0%
Conversion, latest week
7.9%
Market size, estimated
$28Ka year
Top search term
2017 toyota camry air filter3K searches a year

02 · Price

A sale here is worth $13.60.

Listings sell for $13.60 on average, from $8.84 to $18.44. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $13.60 that is $1K to $3K a year per listing.

Average price
$13.60under the $15 to $100 sweet spot
Price range
$8.84–$18.44
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #286 within Filters. It carries 5,631 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
1.2%
Average rank
#286in Filters
Average rating
4.70 starsAmazon United States average 4.42 stars
Average reviews
5,631per listing
Listings tracked
12

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top 2012 Toyota Camry Air Filter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

Brands

8 falling

Sellers

13

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

5%

  • Brand 152%
  • Brand 211%
  • Brand 39%
  • Brand 48%
  • Brand 58%
  • Brand 66%
  • Open — no brand owns it (2 brands, 5%)

Search terms

Top 2012 Toyota Camry Air Filter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 2017 toyota camry air filter3K/yr
  • 2016 toyota camry air filter3K/yr
  • 2012 toyota camry air filter4K/yr
  • 2014 toyota camry air filter3K/yr
  • 2011 toyota camry air filter3K/yr
  • 2017 toyota camry engine air filter3K/yr
  • camry engine air filter3K/yr
  • 2007 toyota camry air filter3K/yr

Reviews and returns

What reviews say buyers love and hate about 2012 Toyota Camry Air Filter

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Size-Overall”
16%of negative reviews mention “Compatibility-Overall”
0.5%of orders come back
“Product did not for my rav 4”
A buyer, on “Compatibility-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common 2012 Toyota Camry Air Filter questions

Answered from the same tracked data.