Is 2012 toyota camry air filter profitable to sell on Amazon United States?

The niche generates $28K/yr across 12 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +35.0%. Flapen's verdict: Skip it (41/100).

How competitive is the 2012 toyota camry air filter niche?

8 brands and 13 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 89% of demand.

What do buyers complain about in 2012 toyota camry air filter?

Top complaints mined from reviews: Compatibility-Overall, Size-Overall, Filtration. The return rate is 0.5%.

What does it cost to enter the 2012 toyota camry air filter niche?

Listings span $8.84–$18.44; the average listing price is $13.60 (sweet spot $15–$100). The average incumbent carries 5,631 reviews — the moat a new listing must climb.

2012 toyota camry air filter

Skip it

A small market ($28K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Conversion

Great7.9%

search→purchase rate — share of searches ending in a sale

Avg price

Good$13.60

avg listing price — sweet spot $15–$100

Growth

Good+35.0%

90-day search growth — must beat 0% to launch

Price range

Okay$8.84–$18.44

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Review moat

Bad5,630.67

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

Bad78%

top-5 click share — a locked-up shelf

Market size

Bad$28K

$28K/yr · 26K searches

According to Flapen's Amazon United States niche tracking, 2012 toyota camry air filter is a $28K/yr Amazon United States market (26K searches/yr). The top 5 brands hold 89% of demand. Verdict: Skip it — 41/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

2012 toyota camry air filter market data

Units sold / yr: 3K–3K; avg 100–250/product
Revenue / yr: $34K–$41K; units × avg price
Conversion rate: 7.9%
Avg BSR: #286
Page quality: 0%
Prime: 100%
Sponsored: 92%
Out of stock: 1.2%
Avg brand age: 48 months
Avg seller age: 160 days

Competition & brand share

The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 falling

Sellers

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

EPAuto52%
kurimup11%
PHILTOP9%
A-Premium8%
KAX8%
K&N6%
Open — no brand owns it (2 brands, 5%)

Top 2012 toyota camry air filter search terms

2017 toyota camry air filter3K/yr +29.6%8.5% conv.
2016 toyota camry air filter3K/yr +47.3%7.7% conv.
2012 toyota camry air filter4K/yr +31.7%8.4% conv.
2014 toyota camry air filter3K/yr +45.4%8.3% conv.
2011 toyota camry air filter3K/yr +45.0%7.8% conv.
2017 toyota camry engine air filter3K/yr +57.7%11.5% conv.
camry engine air filter3K/yr +19.4%3.8% conv.
2007 toyota camry air filter3K/yr +8.2%6.7% conv.

All search terms

Top 2012 toyota camry air filter products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

EPAuto GP171 (CA10171) Engine Air Filter Replacement for Toyota Camry L4 Gas (20072017) Venza L4 Gas (20092016) Rigid Panel Filter for 2.4L/2.5L Engines

EPAuto$13.844.7★4,530 rev

KURIMUP CA10171 Replacement Engine Air Filter Efficient Filtration Offers 99% Air Purification Fit for Camry L4 Gas Only (2007-2017) and Venza L4(2009-2015) Not For Hybrid Model.

kurimup$8.844.8★180 rev

PHILTOP Engine Air Filter Compatible with CA10171 Toyota Camry 2007-2009 2.4L Camry 2010-2017 2.5L Venza 2009-2016 2.7L Improve Engine Performance

PHILTOP$11.204.7★2,578 rev

A-Premium Engine Air Filter Compatible with Toyota Vehicles - Camry 2007-2009 2.4L Camry 2010-2017 2.5L Venza 2009-2016 2.7L - Gas L4 Engine - Replace# 17801-0H050

A-Premium$11.214.7★474 rev

KAX Premium Engine Air Filter CA10171 Replacement for Toyota Camry 2007-2009 L4 2.4L Camry 2010-2017 L4 2.5L Venza 2009-2016 L4 2.7L Increased Acceleration (Not for Hybrid)

KAX$11.804.6★1,581 rev

Newest

by launch date

VASHEN CA10171 Engine Air Filter for Toyota Camry 2007-2009 2.4L Camry 2010-2017 2.5L Venza 2009-2016 2.7L Replacement for 17801-28030 17801-0H050 17801-YZZ02

VASHEN$12.9219 rev

6mo ago

Kefly CA10171 Engine Air Filter & CF10285 Cabin Air Filter Fits for 2007-2017 Toyota Camry 2009-2016 Venza L4 Gas

Kefly$17.59115 rev

11mo ago

K&N Engine Air Filter: Long Life 18 000 Mile Replacement Air Filter: Compatible with 2006-2017 Toyota/Lexus (Camry Venza ES250) KNA-2370

K&N$18.4463 rev

1y ago

K&N Engine Air Filter: Long Life 18 000 Mile Replacement Air Filter: Compatible 2010-2026 Toyota/Lexus/Mitsubishi (Highlander RAV4 Sienna Avalon Camry ES 350 NX300 Rx350 L200 Triton) KNA-2443

K&N$17.69356 rev

1y ago

A-Premium Engine Air Filter Compatible with Toyota Vehicles - Camry 2007-2009 2.4L Camry 2010-2017 2.5L Venza 2009-2016 2.7L - Gas L4 Engine - Replace# 17801-0H050

A-Premium$11.21474 rev

3y ago

What buyers say about 2012 toyota camry air filter

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall35%

“Easy fit”

Quality-Overall15%

“Excellent product”

Filtration13%

“Good quality filter”

Value For Money12%

“Excellent value”

Assembly/Installation8%

“Easy installation”

Advertised Vs Actual Product4%

“As advertised”

Efficiency3%

“functional”

Ease Of Use1%

“Easy peasy”

Fuel Efficiency1%

“Improved gas mileage”

Smell1%

“No off odors”

What buyers complain about

Compatibility-Overall16%

“Product did not for my rav 4”

Size-Overall14%

“The filter is too large”

Filtration12%

“The directions for this Kurimup engine air filter are so bad they are funny”

Quality-Overall10%

“Bad quality”

Smell6%

“I forgot there was dog smell in the car”

Strength4%

“Flimsy, very cheaply made with prop65 cancer warning”

Thickness3%

“The filter is too thick”

Defective Material/Parts3%

“The part did not fit my vehicle”

Assembly/Installation3%

“The install was a pain because you have to take the glove box almost apart”

Ease Of Cleaning2%

“Looks dirty”

Top return reasons

Size-Overall50%

Compatibility-Overall27%

Filtration10%

Advertised Vs Actual Product3%

Value For Money2%

Product Condition2%

Quality-Overall1%

Defective Material/Parts1%

Shape/Style1%

Assembly/Installation0%

Common questions

Is 2012 toyota camry air filter profitable to sell on Amazon United States?: The niche generates $28K/yr across 12 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +35.0%. Flapen's verdict: Skip it (41/100).
How competitive is the 2012 toyota camry air filter niche?: 8 brands and 13 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 89% of demand.
What do buyers complain about in 2012 toyota camry air filter?: Top complaints mined from reviews: Compatibility-Overall, Size-Overall, Filtration. The return rate is 0.5%.
What does it cost to enter the 2012 toyota camry air filter niche?: Listings span $8.84–$18.44; the average listing price is $13.60 (sweet spot $15–$100). The average incumbent carries 5,631 reviews — the moat a new listing must climb.