2012 Honda Pilot Headlights
FailShoppers spend an estimated $48K a year here, so 2012 Honda Pilot Headlights is a Fail.
- Flapen Score
- 36 / 100Ranks 6,608 of 7,287 Automotive niches · −13 vs the category median of 4936
- Market size
- $48K/yr29K searches / yr
- 90-day growth
- -10.2%search demand this quarter
- Competition
- 69%top-5 click share · 9 brands · 11 sellers
Flapen Score
2012 Honda Pilot Headlights against its category
The dotted line is the Automotive average. Past it, 2012 Honda Pilot Headlights is stronger. Inside it, weaker.
Market
The 2012 Honda Pilot Headlights market on Amazon at a glance
Shoppers on Amazon United States searched for 2012 Honda Pilot Headlights 29K times last year and spent an estimated $48K. The top 5 brands take 86% of clicks. Flapen scores it 36 out of 100, a Fail.
01 · Demand
An estimated 1.5% of those searches ended in a purchase.
Shoppers searched for this 29K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -10.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $48K a year.
- Searches, last 12 months
- 29K
- Growth, 90 days vs prior 90
- -10.2%
- Conversion, latest week
- 1.5%
- Market size, estimated
- $48Ka year
- Peak month
- December1.5× the quietest month
- Top search term
- 2012 honda pilot headlights8K searches a year
02 · Price
A sale here is worth $111.68.
Listings sell for $111.68 on average, from $26.36 to $174.28. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $111.68 that is $0 to $11K a year per listing.
- Average price
- $111.68above the $15 to $100 sweet spot
- Price range
- $26.36–$174.28
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$11K
- Returns
- 2.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
93% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 15.8% of listings are out of stock. The average listing ranks #4,038 within Lights, Bulbs & Indicators. It carries 43 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 60%
- Out of stock, average day
- 15.8%
- Average rank
- #4,038in Lights, Bulbs & Indicators
- Average rating
- 4.54 starsAmazon United States average 4.42 stars
- Average reviews
- 43per listing
- Listings tracked
- 15
04 · Newcomers
1 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 29 months
Products
Top 2012 Honda Pilot Headlights products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
11
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
9%
- Brand 139%
- Brand 223%
- Brand 39%
- Brand 48%
- Brand 57%
- Brand 65%
- Open — no brand owns it (3 brands, 9%)
Demand
2012 Honda Pilot Headlights search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top 2012 Honda Pilot Headlights search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- 2012 honda pilot headlights8K/yr
- 2013 honda pilot headlights6K/yr
- honda pilot headlights6K/yr
- 2015 honda pilot headlights5K/yr
- 2014 honda pilot headlights4K/yr
Reviews and returns
What reviews say buyers love and hate about 2012 Honda Pilot Headlights
We read the reviews and the return reasons for every product selling here.
“Lasted almost a year”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Brake Bleeder Kit
$2.2M/yr+8.2%
Gas Can Pump
$1.7M/yr+20.1%
Dewalt Hedge Trimmer
$1.6M/yr+158.2%
Iron Eraser
$107K/yr>1,000%
Marine Fuel Line
$198K/yr+104.3%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 2012 Honda Pilot Headlights questions
Answered from the same tracked data.