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2012 Honda Civic Windshield Wipers

Fail

Shoppers spend an estimated $56K a year here, so 2012 Honda Civic Windshield Wipers is a Fail.

Flapen Score
39
39 / 100
Ranks 6,186 of 7,287 Automotive niches · −10 vs the category median of 49
Market size
$56K/yr22K searches / yr
90-day growth
-17.7%search demand this quarter
Competition
72%top-5 click share · 11 brands · 17 sellers

Flapen Score

2012 Honda Civic Windshield Wipers against its category

The dotted line is the Automotive average. Past it, 2012 Honda Civic Windshield Wipers is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 2012 Honda Civic Windshield Wipers market on Amazon at a glance

Shoppers on Amazon United States searched for 2012 Honda Civic Windshield Wipers 22K times last year and spent an estimated $56K. The top 5 brands take 84% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 12.6% of those searches ended in a purchase.

Shoppers searched for this 22K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.6% of those searches ended in a purchase. Searches in the last 90 days moved -17.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $56K a year.

Searches, last 12 months
22K
Growth, 90 days vs prior 90
-17.7%
Conversion, latest week
12.6%
Market size, estimated
$56Ka year
Top search term
2012 honda civic windshield wipers6K searches a year

02 · Price

A sale here is worth $19.90.

Listings sell for $19.90 on average, from $10.00 to $38.36. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $19.90 that is $2K to $5K a year per listing.

Average price
$19.90inside the $15 to $100 sweet spot
Price range
$10.00–$38.36
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
3.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #37 within Windshield Wipers & Parts. It carries 24,637 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#37in Windshield Wipers & Parts
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
24,637per listing
Listings tracked
14

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
50 months

Products

Top 2012 Honda Civic Windshield Wipers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

Brands

11 rising

Sellers

17

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

11%

  • Brand 141%
  • Brand 220%
  • Brand 39%
  • Brand 49%
  • Brand 56%
  • Brand 64%
  • Open — no brand owns it (5 brands, 11%)

Demand

2012 Honda Civic Windshield Wipers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

800600Spike '26NovDecJanFebMarAprMayJun

Peak months: Nov · busiest ÷ quietest = 2.2× · 8 of 12 months tracked

Search terms

Top 2012 Honda Civic Windshield Wipers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 2012 honda civic windshield wipers6K/yr
  • 2015 honda civic windshield wipers4K/yr
  • 2022 honda civic windshield wipers4K/yr
  • 2013 honda civic windshield wipers4K/yr
  • 2014 honda civic windshield wipers4K/yr

Reviews and returns

What reviews say buyers love and hate about 2012 Honda Civic Windshield Wipers

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Size-Overall”
14%of negative reviews mention “Quality-Overall”
3.0%of orders come back
“Cheaply made”
A buyer, on “Quality-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common 2012 Honda Civic Windshield Wipers questions

Answered from the same tracked data.