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2012 Ford Fusion Front Bumper

Fail

Shoppers spend an estimated $11K a year here, so 2012 Ford Fusion Front Bumper is a Fail.

Flapen Score
38
38 / 100
Ranks 6,359 of 7,287 Automotive niches · −11 vs the category median of 49
Market size
$11K/yr18K searches / yr
90-day growth
-22.0%search demand this quarter
Competition
65%top-5 click share · 16 brands · 30 sellers

Flapen Score

2012 Ford Fusion Front Bumper against its category

The dotted line is the Automotive average. Past it, 2012 Ford Fusion Front Bumper is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 2012 Ford Fusion Front Bumper market on Amazon at a glance

Shoppers on Amazon United States searched for 2012 Ford Fusion Front Bumper 18K times last year and spent an estimated $11K. The top 5 brands take 65% of clicks. Demand peaks in Feb–Mar. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 18K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -22.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $11K a year.

Searches, last 12 months
18K
Growth, 90 days vs prior 90
-22.0%
Conversion, latest week
0.5%
Market size, estimated
$11Ka year
Peak month
March2.3× the quietest month
Top search term
2012 ford fusion front bumper8K searches a year

02 · Price

A sale here is worth $112.54.

Listings sell for $112.54 on average, from $22.07 to $291.61. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $112.54 that is $0 to $11K a year per listing.

Average price
$112.54above the $15 to $100 sweet spot
Price range
$22.07–$291.61
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$11K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 12% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #4,076 within Bumpers & Bumper Accessories. It carries 22 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
12%
Out of stock, average day
5.8%
Average rank
#4,076in Bumpers & Bumper Accessories
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
22per listing
Listings tracked
17

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top 2012 Ford Fusion Front Bumper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 flat

Sellers

30

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

30%

  • Brand 124%
  • Brand 217%
  • Brand 39%
  • Brand 48%
  • Brand 57%
  • Brand 65%

Demand

2012 Ford Fusion Front Bumper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

600400Spike '25Spike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb, Mar · busiest ÷ quietest = 2.3×

Search terms

Top 2012 Ford Fusion Front Bumper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 2012 ford fusion front bumper8K/yr
  • 2011 ford fusion front bumper4K/yr
  • 2010 ford fusion front bumper3K/yr
  • 2012 ford fusion bumper3K/yr

Reviews and returns

What reviews say buyers love and hate about 2012 Ford Fusion Front Bumper

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “Size-Overall”
100%of negative reviews mention “Size-Overall”
0.6%of orders come back
“Not the best fit”
A buyer, on “Size-Overall”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common 2012 Ford Fusion Front Bumper questions

Answered from the same tracked data.