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2011 Honda Pilot Headlights

Fail

Shoppers spend an estimated $23K a year here, so 2011 Honda Pilot Headlights is a Fail.

Flapen Score
36
36 / 100
Ranks 6,608 of 7,287 Automotive niches · −13 vs the category median of 49
Market size
$23K/yr19K searches / yr
90-day growth
-9.4%search demand this quarter
Competition
66%top-5 click share · 13 brands · 20 sellers

Flapen Score

2011 Honda Pilot Headlights against its category

The dotted line is the Automotive average. Past it, 2011 Honda Pilot Headlights is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 2011 Honda Pilot Headlights market on Amazon at a glance

Shoppers on Amazon United States searched for 2011 Honda Pilot Headlights 19K times last year and spent an estimated $23K. The top 5 brands take 74% of clicks. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 19K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -9.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $23K a year.

Searches, last 12 months
19K
Growth, 90 days vs prior 90
-9.4%
Conversion, latest week
1.1%
Market size, estimated
$23Ka year
Top search term
2011 honda pilot headlights10K searches a year

02 · Price

A sale here is worth $114.13.

Listings sell for $114.13 on average, from $26.36 to $226.25. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $114.13 that is $0 to $11K a year per listing.

Average price
$114.13above the $15 to $100 sweet spot
Price range
$26.36–$226.25
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$11K
Returns
2.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 35% ship with Prime. On an average day, 11.7% of listings are out of stock. The average listing ranks #7,105 within Lights, Bulbs & Indicators. It carries 88 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
35%
Out of stock, average day
11.7%
Average rank
#7,105in Lights, Bulbs & Indicators
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
88per listing
Listings tracked
17

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
29 months

Products

Top 2011 Honda Pilot Headlights products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 flat

Sellers

20

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

20%

  • Brand 142%
  • Brand 210%
  • Brand 39%
  • Brand 47%
  • Brand 56%
  • Brand 66%

Demand

2011 Honda Pilot Headlights search demand

Weekly searches over the year, seasonality beneath. Pick a range.

450350Spike '26NovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.2× · 8 of 12 months tracked

Search terms

Top 2011 Honda Pilot Headlights search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 2011 honda pilot headlights10K/yr
  • 2009 honda pilot headlights5K/yr
  • 2010 honda pilot headlights4K/yr

Reviews and returns

What reviews say buyers love and hate about 2011 Honda Pilot Headlights

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Size-Overall”
19%of negative reviews mention “Mounting”
2.0%of orders come back
“Slight variance issue in the mounting points”
A buyer, on “Mounting”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common 2011 Honda Pilot Headlights questions

Answered from the same tracked data.