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2011 Ford Edge Headlights

Fail

Shoppers spend an estimated $46K a year here, so 2011 Ford Edge Headlights is a Fail.

Flapen Score
34
34 / 100
Ranks 6,811 of 7,287 Automotive niches · −15 vs the category median of 49
Market size
$46K/yr19K searches / yr
90-day growth
-21.2%search demand this quarter
Competition
59%top-5 click share · 16 brands · 22 sellers

Flapen Score

2011 Ford Edge Headlights against its category

The dotted line is the Automotive average. Past it, 2011 Ford Edge Headlights is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 2011 Ford Edge Headlights market on Amazon at a glance

Shoppers on Amazon United States searched for 2011 Ford Edge Headlights 19K times last year and spent an estimated $46K. The top 5 brands take 73% of clicks. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 19K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -21.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $46K a year.

Searches, last 12 months
19K
Growth, 90 days vs prior 90
-21.2%
Conversion, latest week
1.7%
Market size, estimated
$46Ka year
Top search term
2011 ford edge headlights8K searches a year

02 · Price

A sale here is worth $144.13.

Listings sell for $144.13 on average, from $21.42 to $366.22. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $144.13 that is $0 to $14K a year per listing.

Average price
$144.13above the $15 to $100 sweet spot
Price range
$21.42–$366.22
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$14K
Returns
4.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 57% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #4,474 within Lights, Bulbs & Indicators. It carries 434 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
57%
Out of stock, average day
4.8%
Average rank
#4,474in Lights, Bulbs & Indicators
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
434per listing
Listings tracked
21

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top 2011 Ford Edge Headlights products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 rising

Sellers

22

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

59%

Top 20: 99%

Open market

21%

  • Brand 129%
  • Brand 217%
  • Brand 315%
  • Brand 47%
  • Brand 56%
  • Brand 65%

Demand

2011 Ford Edge Headlights search demand

Weekly searches over the year. Pick a range.

500300Spike '26Jan '26Feb '26Mar '26Apr '26May '26Jun '26

Search terms

Top 2011 Ford Edge Headlights search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 2011 ford edge headlights8K/yr
  • 2011 ford edge headlight assembly4K/yr
  • 2013 ford edge headlights3K/yr
  • 2013 ford edge headlight assembly4K/yr

Reviews and returns

What reviews say buyers love and hate about 2011 Ford Edge Headlights

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
43%of negative reviews mention “Brightness/Shine/Glow”
4.0%of orders come back
“I honestly feel like I dont have my lights on at all when Im driving at night which is obviously an issue”
A buyer, on “Brightness/Shine/Glow”43% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common 2011 Ford Edge Headlights questions

Answered from the same tracked data.