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2010 Prius Headlight Assembly

Fail

Shoppers spend an estimated $28K a year here, so 2010 Prius Headlight Assembly is a Fail.

Flapen Score
40
40 / 100
Ranks 6,010 of 7,287 Automotive niches · −9 vs the category median of 49
Market size
$28K/yr20K searches / yr
90-day growth
-18.3%search demand this quarter
Competition
45%top-5 click share · 27 brands · 34 sellers

Flapen Score

2010 Prius Headlight Assembly against its category

The dotted line is the Automotive average. Past it, 2010 Prius Headlight Assembly is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 2010 Prius Headlight Assembly market on Amazon at a glance

Shoppers on Amazon United States searched for 2010 Prius Headlight Assembly 20K times last year and spent an estimated $28K. The top 5 brands take 58% of clicks. Demand peaks in Jan. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 20K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -18.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $28K a year.

Searches, last 12 months
20K
Growth, 90 days vs prior 90
-18.3%
Conversion, latest week
1.3%
Market size, estimated
$28Ka year
Peak month
January1.6× the quietest month
Top search term
2010 prius headlight assembly6K searches a year

02 · Price

A sale here is worth $111.96.

Listings sell for $111.96 on average, from $27.26 to $215.22. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $111.96 that is $0 to $11K a year per listing.

Average price
$111.96above the $15 to $100 sweet spot
Price range
$27.26–$215.22
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$11K
Returns
9.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 35% ship with Prime. On an average day, 9.5% of listings are out of stock. The average listing ranks #6,310 within Lights, Bulbs & Indicators. It carries 638 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
35%
Out of stock, average day
9.5%
Average rank
#6,310in Lights, Bulbs & Indicators
Average rating
4.34 starsAmazon United States average 4.42 stars
Average reviews
638per listing
Listings tracked
34

04 · Newcomers

1 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
1Amazon's first-year sales bar
Average brand age
31 months

Products

Top 2010 Prius Headlight Assembly products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

Brands

27 rising

Sellers

34

Top-5 brand share

58%

Top 20: 93%

Top-5 click share

45%

Top 20: 84%

Open market

37%

  • Brand 120%
  • Brand 219%
  • Brand 39%
  • Brand 45%
  • Brand 55%
  • Brand 65%

Demand

2010 Prius Headlight Assembly search demand

Weekly searches over the year, seasonality beneath. Pick a range.

500300Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan · busiest ÷ quietest = 1.6×

Search terms

Top 2010 Prius Headlight Assembly search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 2010 prius headlight assembly6K/yr
  • 2010 toyota prius headlights5K/yr
  • prius headlight assembly5K/yr
  • prius headlights4K/yr

Reviews and returns

What reviews say buyers love and hate about 2010 Prius Headlight Assembly

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Brightness/Shine/Glow”
23%of negative reviews mention “Compatibility-Overall”
9.2%of orders come back
“Not compatible”
A buyer, on “Compatibility-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common 2010 Prius Headlight Assembly questions

Answered from the same tracked data.