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2010 Ford Fusion Headlights

Fail

Shoppers spend an estimated $36K a year here, so 2010 Ford Fusion Headlights is a Fail.

Flapen Score
38
38 / 100
Ranks 6,359 of 7,287 Automotive niches · −11 vs the category median of 49
Market size
$36K/yr35K searches / yr
90-day growth
-17.9%search demand this quarter
Competition
53%top-5 click share · 18 brands · 23 sellers

Flapen Score

2010 Ford Fusion Headlights against its category

The dotted line is the Automotive average. Past it, 2010 Ford Fusion Headlights is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 2010 Ford Fusion Headlights market on Amazon at a glance

Shoppers on Amazon United States searched for 2010 Ford Fusion Headlights 35K times last year and spent an estimated $36K. The top 5 brands take 63% of clicks. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 35K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -17.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $36K a year.

Searches, last 12 months
35K
Growth, 90 days vs prior 90
-17.9%
Conversion, latest week
0.9%
Market size, estimated
$36Ka year
Peak month
November1.7× the quietest month
Top search term
2010 ford fusion headlights13K searches a year

02 · Price

A sale here is worth $112.91.

Listings sell for $112.91 on average, from $28.01 to $267.17. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $112.91 that is $0 to $11K a year per listing.

Average price
$112.91above the $15 to $100 sweet spot
Price range
$28.01–$267.17
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$11K
Returns
3.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 28% ship with Prime. On an average day, 29.0% of listings are out of stock. The average listing ranks #6,236 within Lights, Bulbs & Indicators. It carries 54 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
28%
Out of stock, average day
29.0%
Average rank
#6,236in Lights, Bulbs & Indicators
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
54per listing
Listings tracked
25

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
29 months

Products

Top 2010 Ford Fusion Headlights products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 rising

Sellers

23

Top-5 brand share

63%

Top 20: 100%

Top-5 click share

53%

Top 20: 94%

Open market

31%

  • Brand 122%
  • Brand 212%
  • Brand 311%
  • Brand 411%
  • Brand 57%
  • Brand 66%

Demand

2010 Ford Fusion Headlights search demand

Weekly searches over the year, seasonality beneath. Pick a range.

900700Spike '25Black Friday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top 2010 Ford Fusion Headlights search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 2010 ford fusion headlights13K/yr
  • 2012 ford fusion headlights11K/yr
  • 2011 ford fusion headlights7K/yr
  • 2012 ford fusion headlight assembly4K/yr

Reviews and returns

What reviews say buyers love and hate about 2010 Ford Fusion Headlights

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Size-Overall”
17%of negative reviews mention “Brightness/Shine/Glow”
3.5%of orders come back
“I feel like the regular headlights are not as bright as I was hoping”
A buyer, on “Brightness/Shine/Glow”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common 2010 Ford Fusion Headlights questions

Answered from the same tracked data.