Is 195/70/14 tires profitable to sell on Amazon United States?

The niche generates $74K/yr across 32 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is +20.0%. Flapen's verdict: Worth a look (50/100).

How competitive is the 195/70/14 tires niche?

19 brands and 31 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 69% of demand.

What do buyers complain about in 195/70/14 tires?

Top complaints mined from reviews: Size-Overall. The return rate is 0.0%.

When does demand for 195/70/14 tires peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the 195/70/14 tires niche?

Listings span $47.16–$266.24; the average listing price is $92.68 (sweet spot $15–$100). The average incumbent carries 415 reviews — the moat a new listing must climb.

195/70/14 tires

Worth a look

Shows low returns (0.0%), but weak search conversion (1.1%) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Review moat

Great415.09

avg incumbent reviews — the moat a new listing must climb

Avg price

Great$92.68

avg listing price — sweet spot $15–$100

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Brand share

Good69%

top-5 brand share — brands hold most of the demand

Growth

Okay+20.0%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Price range

Bad$47.16–$266.24

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad$74K

$74K/yr · 76K searches

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

Signals High Price

According to Flapen's Amazon United States niche tracking, 195/70/14 tires is a $74K/yr Amazon United States market (76K searches/yr). The top 5 brands hold 69% of demand. Verdict: Worth a look — 50/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

195/70/14 tires market data

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: $185K–$232K; units × avg price
Conversion rate: 1.1%
Avg BSR: #868
Page quality: 0%
Prime: 63%
Sponsored: 53%
Out of stock: 2.8%
Avg brand age: 59 months
Avg seller age: 146 days

Competition & brand share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

Brands

19 falling

Sellers

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

42%

Top 20: 86%

Open market

26%

Ironman21%
Fullway17%
HANKOOK14%
TRAVELSTAR12%
STARFIRE5%
Accelera5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +20.0% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top 195/70/14 tires search terms

195/70/14 tires20K/yr +20.2%1.5% conv.
195/75r14 tires13K/yr +6.6%0.8% conv.
195 75 14 tires10K/yr +16.9%0.7% conv.
195/75r148K/yr +59.9%0.5% conv.
195/70r149K/yr +29.4%1.0% conv.
195/70r14 tires8K/yr +7.8%1.2% conv.
195 70 14 tires7K/yr +7.4%1.5% conv.

All search terms

Top 195/70/14 tires products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Ironman iMove Gen 2 A/S 195/70R14 91T

Ironman$55.024.6★1,505 rev

Set of 4 (FOUR) Fullway PC369 All-Season Passenger Car Touring Radial Tires-195/70R14 195/70/14 195/70-14 91T Load Range SL 4-Ply BSW Black Side Wall UTQG 380AA

Fullway$220.934.5★106 rev

Set of 4 (FOUR) Travelstar UN106 All Season 195/75R14 18mm White Wall Radial Passenger Car Tire- 195/75-14 92S + Three-Year Road Hazard Warranty Included 195/75/14 (Tire Only)

TRAVELSTAR$266.244.8★134 rev

Fullway PC369 All-Season Passenger Car Touring Radial Tire-195/70R14 195/70/14 195/70-14 91T Load Range SL 4-Ply BSW Black Side Wall UTQG 380AA

Fullway$52.694.5★106 rev

Ironman iMove Gen2 AS 195/70R14 91T BSW

Ironman$51.805.0★4 rev

Newest

by launch date

Set of 4 (FOUR) Forceum Ecosa All-Season Passenger Car Touring Radial Tires-195/70R14 195/70/14 195/70-14 91H Load Range SL 4-Ply BSW Black Side Wall UTQG 400AA

Forceum$215.890 rev

2mo ago

Royal Black Touring HP Touring 195/70R14 91T Passenger Tire

ROYALBLACK$47.160 rev

8mo ago

Westlake Foray RP218 All Season 195/70R14 91H Passenger Tire

WESTLAKE$56.790 rev

11mo ago

Set of 4 (FOUR) Travelstar UN106 All Season 195/75R14 18mm White Wall Radial Passenger Car Tire- 195/75-14 92S + Three-Year Road Hazard Warranty Included 195/75/14 (Tire Only)

TRAVELSTAR$266.24134 rev

1y ago

Set of 2 (TWO) Travelstar UN106 All Season 195/75R14 18mm White Wall Radial Passenger Car Tire- 195/75-14 92S + Three-Year Road Hazard Warranty Included 195/75/14 (Tire Only)

TRAVELSTAR$133.58203 rev

2y ago

What buyers say about 195/70/14 tires

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money31%

“Great value”

Wheel Quality23%

“Tires are nice”

Quality-Overall22%

“Good quality”

Size-Overall8%

“Perfect fit”

Advertised Vs Actual Product5%

“Just as advertised”

Friction5%

“Really good tires so far”

Color3%

“Color”

Design-Overall1%

“They have good tread design”

Tread Pattern Pitch1%

“They have good tread design”

What buyers complain about

Size-Overall100%

“I order the tires they were way too small”

Top return reasons

Size-Overall80%

Advertised Vs Actual Product9%

Compatibility-Overall6%

Product Condition3%

Durability1%

Functionality-Overall1%

Common questions

Is 195/70/14 tires profitable to sell on Amazon United States?: The niche generates $74K/yr across 32 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is +20.0%. Flapen's verdict: Worth a look (50/100).
How competitive is the 195/70/14 tires niche?: 19 brands and 31 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 69% of demand.
What do buyers complain about in 195/70/14 tires?: Top complaints mined from reviews: Size-Overall. The return rate is 0.0%.
When does demand for 195/70/14 tires peak?: Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the 195/70/14 tires niche?: Listings span $47.16–$266.24; the average listing price is $92.68 (sweet spot $15–$100). The average incumbent carries 415 reviews — the moat a new listing must climb.