195/65r15 Tires

Shoppers searched for this 371K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved +7.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $827K a year.

Searches, last 12 months

371K

Growth, 90 days vs prior 90

+7.9%

Conversion, latest week

2.2%

Market size, estimated

$827Ka year

Peak month

November1.3× the quietest month

Top search term

195/65r15 tires150K searches a year

Listings sell for $101.76 on average, from $44.17 to $264.56. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $101.76 that is $25K to $51K a year per listing.

Average price

$101.76above the $15 to $100 sweet spot

Price range

$44.17–$264.56

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

250–500

Revenue per listing a year

$25K–$51K

Returns

0.1%of orders · Amazon United States median 2.1%

74% of listings pay for placement with sponsored ads. 57% ship with Prime. On an average day, 9.9% of listings are out of stock. The average listing ranks #781 within Tires & Wheels. It carries 1,209 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings

74%

Prime listings

57%

Out of stock, average day

9.9%

Average rank

#781in Tires & Wheels

Average rating

4.70 starsAmazon United States average 4.42 stars

Average reviews

1,209per listing

Listings tracked

23

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

5Amazon's first-year sales bar

Average brand age

59 months