How competitive is the 195/60r15 Tires niche on Amazon United States?

20 brands and 29 sellers compete in 195/60r15 Tires on Amazon United States. The top 5 195/60r15 Tires products take 51% of clicks and its top 5 brands hold 61% of demand.

What do buyers complain about in 195/60r15 Tires?

195/60r15 Tires buyers on Amazon United States complain most about Grip, Quality-Overall, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the 195/60r15 Tires niche?

195/60r15 Tires sells for $109.42 on average on Amazon United States, outside our $15–$100 sweet spot. Listings span $46.96–$250.63. The average incumbent carries 1,060 reviews — the moat a new listing must climb.

195/60r15 Tires

195/60r15 Tires shows low returns (0.1%), but strong incumbent ratings (4.7★) keeps it on the watch list.

Signals High Price

Flapen Score

Worth a look

Top 35% of 7,287 Automotive niches · +3 vs the category median of 49

This niche Category average · 7,287 niches

Is 195/60r15 Tires profitable on Amazon?

According to Flapen's Amazon United States niche tracking, 195/60r15 Tires is a $220K/yr Amazon United States market (82K searches/yr). The top 5 brands hold 61% of demand. Verdict: Worth a look — 52/100.

195/60r15 Tires: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +18.1% over the last 90 days and 2.5% of searches end in a purchase.

$220K

revenue / yr

Units sold / yr4K

Search volume / yr+18.1%82K

Conversion rate2.5%

Avg price$109.42

Who owns the niche?

The top 5 brands hold 61% of demand, so 39% of the market is open.

39%

open market share

Brands · sellers20 · 29

Top-5 product click share51%

Open market39%

Avg brand age76 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 27 products

Top 195/60r15 Tires products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Set of 4 (FOUR) Fullway HP108 All-Season Passenger Car Performance Radial Tires-195/60R15 195/60/15 195/60-15 88H Load Range SL 4-Ply BSW Black Side Wall UTQG 380AA

Price: $217.39
Rating: 4.6/5
Reviews: 34
Age: 5y ago

Fullway HP108 All-Season Passenger Car Performance Radial Tire-195/60R15 195/60/15 195/60-15 88H Load Range SL 4-Ply BSW Black Side Wall UTQG 380AA

Price: $53.58
Rating: 4.5/5
Reviews: 13,514
Age: 5y ago

Lexani LXTR-203 195/60R15 88V

Price: $49.97
Rating: 4.6/5
Reviews: 38
Age: 8y ago

Milestar MS932 Sport All-Season Radial Tire - 195/60R15 88H

Price: $61.62
Rating: 4.5/5
Reviews: 9,203
Age: 11y ago

Starfire Solarus AS All-Season 195/60R15 88H Tire

Price: $55.64
Rating: 4.6/5
Reviews: 3,142
Age: 7y ago

Newest

by launch date

Set of 4 (FOUR) Aplus Comfort HP Passenger Car All-Season Radial Tires-195/60R15 195/60/15 195/60-15 88V Load Range SL 4-Ply BSW Black Side Wall UTQG 560AA

Price: $209.45
Rating: 5.0/5
Reviews: 1
Age: 5mo ago

Set of 2 (TWO) Aplus Comfort HP Passenger Car All-Season Radial Tires-195/60R15 195/60/15 195/60-15 88V Load Range SL 4-Ply BSW Black Side Wall UTQG 560AA

Price: $105.13
Rating: 5.0/5
Reviews: 1
Age: 5mo ago

Set of 4 (FOUR) Atlander AX-77 All-Season Passenger Car Touring Radial Tires-195/60R15 195/60/15 195/60-15 88V Load Range SL 4-Ply BSW Black Side Wall UTQG 560AA

Price: $205.64
Rating: 4.6/5
Reviews: 4
Age: 7mo ago

Lionhart Ramani A/S All Season 195/60R15 88V Passenger Tire

Price: $46.96
Rating: 5.0/5
Reviews: 1
Age: 11mo ago

Ironman iMove PT Plus All Season 195/60R15 88H Passenger Tire

Price: $55.94
Rating: 5.0/5
Reviews: 1
Age: 11mo ago

Competition: brands, sellers & click share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 falling

Sellers

Top-5 brand share

61%

Top 20: 100%

Top-5 click share

51%

Top 20: 92%

Open market

33%

Fullway29%
Lexani8%
Milestar8%
STARFIRE8%
Ironman7%
Crossmax6%

195/60r15 Tires demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume82KCVR2.5%Products27Brands20Top 5 Brands61%OOS Rate15.7%Rating4.7★Reviews1,060Avg BSR#751

No pronounced peak months · busiest ÷ quietest = 1.3×

Top 195/60r15 Tires search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

195/60r15 tires48K/yr +11.2%2.0% conv.
195/60r1516K/yr +41.1%1.5% conv.
195 60 15 tires10K/yr +15.5%2.3% conv.
195/60/155K/yr +30.8%1.9% conv.
195/60r15 tires set of 44K/yr +0.1%1.1% conv.

What reviews say buyers love and hate about 195/60r15 Tires

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews

Wheel Quality36%

“Looks good on the wheels I'm using”

Quality-Overall27%

“Good quality affordable”

Value For Money23%

“Great value”

Advertised Vs Actual Product4%

“were exactly as described”

Size-Overall3%

“Nice fit clean look foot tire”

What buyers complain about

100% of reviews

Grip50%

“They do not grip the road like I was expected”

Quality-Overall50%

“Junk”

195/60r15 Tires return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

71%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

69%

2Compatibility-Overall

13%

3Value For Money

4Functionality-Overall

5Maintenance And Repair

Common 195/60r15 Tires questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores 195/60r15 Tires 52/100 on Amazon United States — Worth a look. The niche generates $220K/yr across 27 tracked products. 1 of 6 products launched in the last 360 days are still selling. Search demand moved +18.1% over the last 90 days.