Is 195/60r15 tires profitable to sell on Amazon United States?

The niche generates $220K/yr across 27 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is +18.1%. Flapen's verdict: Worth a look (52/100).

How competitive is the 195/60r15 tires niche?

20 brands and 29 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 61% of demand.

What do buyers complain about in 195/60r15 tires?

Top complaints mined from reviews: Grip, Quality-Overall. The return rate is 0.1%.

When does demand for 195/60r15 tires peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the 195/60r15 tires niche?

Listings span $46.96–$250.63; the average listing price is $109.42 (sweet spot $15–$100). The average incumbent carries 1,060 reviews — the moat a new listing must climb.

195/60r15 tires

Worth a look

Shows low returns (0.1%), but strong incumbent ratings (4.7★) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Brand share

Good61%

top-5 brand share — brands hold most of the demand

Avg price

Good$109.42

avg listing price — sweet spot $15–$100

Review moat

Good1,060.07

avg incumbent reviews — the moat a new listing must climb

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+18.1%

90-day search growth — must beat 0% to launch

Market size

Okay$220K

$220K/yr · 82K searches

Conversion

Okay2.5%

search→purchase rate — share of searches ending in a sale

Price range

Okay$46.96–$250.63

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Signals High Price

According to Flapen's Amazon United States niche tracking, 195/60r15 tires is a $220K/yr Amazon United States market (82K searches/yr). The top 5 brands hold 61% of demand. Verdict: Worth a look — 52/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

195/60r15 tires market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: $328K–$438K; units × avg price
Conversion rate: 2.5%
Avg BSR: #751
Page quality: 0%
Prime: 56%
Sponsored: 52%
Out of stock: 15.7%
Avg brand age: 76 months
Avg seller age: 153 days

Competition & brand share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Brands

20 falling

Sellers

Top-5 brand share

61%

Top 20: 100%

Top-5 click share

51%

Top 20: 92%

Open market

33%

Fullway29%
Lexani8%
Milestar8%
STARFIRE8%
Ironman7%
Crossmax6%

Demand & seasonality

Weekly Amazon search volume, last 102 weeks — +18.1% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top 195/60r15 tires search terms

195/60r15 tires48K/yr +11.2%2.0% conv.
195/60r1516K/yr +41.1%1.5% conv.
195 60 15 tires10K/yr +15.5%2.3% conv.
195/60/155K/yr +30.8%1.9% conv.
195/60r15 tires set of 44K/yr +0.1%1.1% conv.

All search terms

Top 195/60r15 tires products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Set of 4 (FOUR) Fullway HP108 All-Season Passenger Car Performance Radial Tires-195/60R15 195/60/15 195/60-15 88H Load Range SL 4-Ply BSW Black Side Wall UTQG 380AA

Fullway$217.394.6★34 rev

Fullway HP108 All-Season Passenger Car Performance Radial Tire-195/60R15 195/60/15 195/60-15 88H Load Range SL 4-Ply BSW Black Side Wall UTQG 380AA

Fullway$53.584.5★13,514 rev

Lexani LXTR-203 195/60R15 88V

Lexani$49.974.6★38 rev

Milestar MS932 Sport All-Season Radial Tire - 195/60R15 88H

Milestar$61.624.5★9,203 rev

Starfire Solarus AS All-Season 195/60R15 88H Tire

STARFIRE$55.644.6★3,142 rev

Newest

by launch date

Set of 4 (FOUR) Aplus Comfort HP Passenger Car All-Season Radial Tires-195/60R15 195/60/15 195/60-15 88V Load Range SL 4-Ply BSW Black Side Wall UTQG 560AA

Aplus$209.451 rev

5mo ago

Set of 2 (TWO) Aplus Comfort HP Passenger Car All-Season Radial Tires-195/60R15 195/60/15 195/60-15 88V Load Range SL 4-Ply BSW Black Side Wall UTQG 560AA

Aplus$105.131 rev

5mo ago

Set of 4 (FOUR) Atlander AX-77 All-Season Passenger Car Touring Radial Tires-195/60R15 195/60/15 195/60-15 88V Load Range SL 4-Ply BSW Black Side Wall UTQG 560AA

ATLANDER$205.644 rev

7mo ago

Lionhart Ramani A/S All Season 195/60R15 88V Passenger Tire

Lionhart$46.961 rev

11mo ago

Ironman iMove PT Plus All Season 195/60R15 88H Passenger Tire

Ironman$55.941 rev

11mo ago

What buyers say about 195/60r15 tires

What buyers praise and complain about, mined from review topics.

What buyers love

Wheel Quality36%

“Looks good on the wheels I'm using”

Quality-Overall27%

“Good quality affordable”

Value For Money23%

“Great value”

Advertised Vs Actual Product4%

“were exactly as described”

Size-Overall3%

“Nice fit clean look foot tire”

Grip2%

“I can say tire grip is excellent”

Durability2%

“Seem to hold up as they should, very sturdy”

Tread Pattern Pitch2%

“Tread pattern looks good”

Strength2%

“Seem to hold up as they should, very sturdy”

What buyers complain about

Grip50%

“They do not grip the road like I was expected”

Quality-Overall50%

“Junk”

Top return reasons

Size-Overall69%

Compatibility-Overall13%

Value For Money6%

Functionality-Overall5%

Maintenance And Repair2%

Advertised Vs Actual Product2%

Thin2%