Is 185/65r15 profitable to sell on Amazon United States?

The niche generates $242K/yr across 29 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is +13.6%. Flapen's verdict: Worth a look (56/100).

How competitive is the 185/65r15 niche?

21 brands and 30 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 56% of demand.

What do buyers complain about in 185/65r15?

Top complaints mined from reviews: Durability, Maintenance And Repair. The return rate is 0.1%.

When does demand for 185/65r15 peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the 185/65r15 niche?

Listings span $49.34–$248.36; the average listing price is $101.91 (sweet spot $15–$100). The average incumbent carries 1,273 reviews — the moat a new listing must climb.

185/65r15

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Brand share

Great56%

top-5 brand share — no brand owns this niche

Avg price

Good$101.91

avg listing price — sweet spot $15–$100

Competition

Good45%

top-5 click share — leaders hold, buyers still browse

Review moat

Good1,273.34

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$242K

$242K/yr · 110K searches

Growth

Okay+13.6%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.2%

search→purchase rate — share of searches ending in a sale

Price range

Okay$49.34–$248.36

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals High Price

According to Flapen's Amazon United States niche tracking, 185/65r15 is a $242K/yr Amazon United States market (110K searches/yr). The top 5 brands hold 56% of demand. Verdict: Worth a look — 56/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

185/65r15 market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: $408K–$510K; units × avg price
Conversion rate: 2.2%
Avg BSR: #704
Page quality: 0%
Prime: 59%
Sponsored: 48%
Out of stock: 9.2%
Avg brand age: 71 months
Avg seller age: 159 days

Competition & brand share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

Brands

21 rising

Sellers

Top-5 brand share

56%

Top 20: 99%

Top-5 click share

45%

Top 20: 91%

Open market

38%

Fullway21%
Milestar15%
Landspider8%
Ironman7%
STARFIRE6%
Crossmax5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +13.6% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top 185/65r15 search terms

185/65r1559K/yr +10.6%2.1% conv.
185/65r15 tires27K/yr +10.0%1.6% conv.
llantas 185/65r158K/yr +29.6%2.0% conv.
185 65 15 tires7K/yr -4.5%2.2% conv.
185/65/156K/yr +45.5%2.5% conv.
tires 185/65r154K/yr +65.3%2.1% conv.

All search terms

Top 185/65r15 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Milestar MS932 Sport All-Season Radial Tire -185/65R15 88 H

Milestar$58.074.5★9,203 rev

Set of 4 (FOUR) Fullway HP108 All-Season Passenger Car Performance Radial Tires-185/65R15 185/65/15 185/65-15 88H Load Range SL 4-Ply BSW Black Side Wall UTQG 380AA

Fullway$229.464.5★146 rev

Ironman iMove Gen 2 A/S P185/65R15 88H Passenger Tire

Ironman$53.394.6★1,505 rev

Crossmax CT-1 185/65R15 88H BSW

Crossmax$52.124.6★247 rev

Starfire Solarus As All-Season 185/65R15 SL 88 H Tire

STARFIRE$52.324.6★3,142 rev

Newest

by launch date

Barkley 185/65R15 88H Everlast All Season Tire UTQG 600AA / 50K Miles Warranty

Barkley$51.293 rev

4mo ago

Set of 4 (FOUR) Aplus Comfort HP Passenger Car All-Season Radial Tires-185/65R15 185/65/15 185/65-15 88H Load Range SL 4-Ply BSW Black Side Wall UTQG 560AA

Aplus$212.361 rev

5mo ago

Set of 2 (TWO) Aplus Comfort HP Passenger Car All-Season Radial Tires-185/65R15 185/65/15 185/65-15 88H Load Range SL 4-Ply BSW Black Side Wall UTQG 560AA

Aplus$105.116 rev

5mo ago

Set of 4 (FOUR) Atlander Xsport-76 All-Season Touring Radial Tires-185/65R15 185/65/15 185/65-15 88H Load Range SL 4-Ply BSW Black Side Wall UTQG 560AA

ATLANDER$209.452 rev

7mo ago

Westlake Foray RP218 All Season 185/65R15 88H Passenger Tire

WESTLAKE$50.034 rev

11mo ago

What buyers say about 185/65r15

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money35%

“Good deal”

Wheel Quality21%

“Good tires”

Quality-Overall18%

“Good quality tire for the price”

Grip5%

“Grip better than Goodyear Reliant”

Size-Overall4%

“Great fit”

Comfort-Overall4%

“the ride has been comfortable”

Assembly/Installation3%

“Easily mounted, runs smoothly”

Friction3%

“Great traction and value”

Durability1%

“Good price and durability”

Tread Pattern Pitch1%

“great tread pattern”

What buyers complain about

Durability50%

“one tire blew out within 2 days”

Maintenance And Repair50%

“outer wall of the tire shredded could not even patch to fix”

Top return reasons

Size-Overall72%

Advertised Vs Actual Product6%

Value For Money5%

Friction2%

Assembly/Installation2%

Quality-Overall2%

Functionality-Overall2%

Product Condition2%

Compatibility-Overall2%

Strength1%

Common questions

Is 185/65r15 profitable to sell on Amazon United States?: The niche generates $242K/yr across 29 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is +13.6%. Flapen's verdict: Worth a look (56/100).
How competitive is the 185/65r15 niche?: 21 brands and 30 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 56% of demand.
What do buyers complain about in 185/65r15?: Top complaints mined from reviews: Durability, Maintenance And Repair. The return rate is 0.1%.
When does demand for 185/65r15 peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the 185/65r15 niche?: Listings span $49.34–$248.36; the average listing price is $101.91 (sweet spot $15–$100). The average incumbent carries 1,273 reviews — the moat a new listing must climb.