How competitive is the 185/65r15 niche on Amazon United States?

21 brands and 30 sellers compete in 185/65r15 on Amazon United States. The top 5 185/65r15 products take 45% of clicks and its top 5 brands hold 56% of demand.

What do buyers complain about in 185/65r15?

185/65r15 buyers on Amazon United States complain most about Durability, Maintenance And Repair, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the 185/65r15 niche?

185/65r15 sells for $101.91 on average on Amazon United States, outside our $15–$100 sweet spot. Listings span $49.34–$248.36. The average incumbent carries 1,273 reviews — the moat a new listing must climb.

185/65r15

185/65r15 shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Signals High Price

Flapen Score

Worth a look

Top 19% of 7,287 Automotive niches · +7 vs the category median of 49

This niche Category average · 7,287 niches

Is 185/65r15 profitable on Amazon?

According to Flapen's Amazon United States niche tracking, 185/65r15 is a $242K/yr Amazon United States market (110K searches/yr). The top 5 brands hold 56% of demand. Verdict: Worth a look — 56/100.

185/65r15: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +13.6% over the last 90 days and 2.2% of searches end in a purchase.

$242K

revenue / yr

Units sold / yr5K

Search volume / yr+13.6%110K

Conversion rate2.2%

Avg price$101.91

Who owns the niche?

The top 5 brands hold 56% of demand, so 44% of the market is open.

44%

open market share

Brands · sellers21 · 30

Top-5 product click share45%

Open market44%

Avg brand age71 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 29 products

Top 185/65r15 products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Milestar MS932 Sport All-Season Radial Tire -185/65R15 88 H

Price: $58.07
Rating: 4.5/5
Reviews: 9,203
Age: 11y ago

Set of 4 (FOUR) Fullway HP108 All-Season Passenger Car Performance Radial Tires-185/65R15 185/65/15 185/65-15 88H Load Range SL 4-Ply BSW Black Side Wall UTQG 380AA

Price: $229.46
Rating: 4.5/5
Reviews: 146
Age: 3y ago

Ironman iMove Gen 2 A/S P185/65R15 88H Passenger Tire

Price: $53.39
Rating: 4.6/5
Reviews: 1,505
Age: 9y ago

Crossmax CT-1 185/65R15 88H BSW

Price: $52.12
Rating: 4.6/5
Reviews: 247
Age: 3y ago

Starfire Solarus As All-Season 185/65R15 SL 88 H Tire

Price: $52.32
Rating: 4.6/5
Reviews: 3,142
Age: 2y ago

Newest

by launch date

Barkley 185/65R15 88H Everlast All Season Tire UTQG 600AA / 50K Miles Warranty

Price: $51.29
Rating: 5.0/5
Reviews: 3
Age: 4mo ago

Set of 4 (FOUR) Aplus Comfort HP Passenger Car All-Season Radial Tires-185/65R15 185/65/15 185/65-15 88H Load Range SL 4-Ply BSW Black Side Wall UTQG 560AA

Price: $212.36
Rating: 3.0/5
Reviews: 1
Age: 5mo ago

Set of 2 (TWO) Aplus Comfort HP Passenger Car All-Season Radial Tires-185/65R15 185/65/15 185/65-15 88H Load Range SL 4-Ply BSW Black Side Wall UTQG 560AA

Price: $105.11
Rating: 4.3/5
Reviews: 6
Age: 5mo ago

Set of 4 (FOUR) Atlander Xsport-76 All-Season Touring Radial Tires-185/65R15 185/65/15 185/65-15 88H Load Range SL 4-Ply BSW Black Side Wall UTQG 560AA

Price: $209.45
Rating: 2.9/5
Reviews: 2
Age: 7mo ago

Westlake Foray RP218 All Season 185/65R15 88H Passenger Tire

Price: $50.03
Rating: 4.7/5
Reviews: 4
Age: 11mo ago

Competition: brands, sellers & click share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 rising

Sellers

Top-5 brand share

56%

Top 20: 99%

Top-5 click share

45%

Top 20: 91%

Open market

38%

Fullway21%
Milestar15%
Landspider8%
Ironman7%
STARFIRE6%
Crossmax5%

185/65r15 demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume110KCVR2.2%Products29Brands21Top 5 Brands56%OOS Rate9.2%Rating4.5★Reviews1,273Avg BSR#704

No pronounced peak months · busiest ÷ quietest = 1.4×

Top 185/65r15 search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

185/65r1559K/yr +10.6%2.1% conv.
185/65r15 tires27K/yr +10.0%1.6% conv.
llantas 185/65r158K/yr +29.6%2.0% conv.
185 65 15 tires7K/yr -4.5%2.2% conv.
185/65/156K/yr +45.5%2.5% conv.
tires 185/65r154K/yr +65.3%2.1% conv.

What reviews say buyers love and hate about 185/65r15

What buyers mention most, as a share of all reviews.

What buyers love

96% of reviews

Value For Money35%

“Good deal”

Wheel Quality21%

“Good tires”

Quality-Overall18%

“Good quality tire for the price”

Grip5%

“Grip better than Goodyear Reliant”

Size-Overall4%

“Great fit”

What buyers complain about

100% of reviews

Durability50%

“one tire blew out within 2 days”

Maintenance And Repair50%

“outer wall of the tire shredded could not even patch to fix”

185/65r15 return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

79%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

72%

2Advertised Vs Actual Product

3Value For Money

4Friction

5Assembly/Installation

Common 185/65r15 questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores 185/65r15 56/100 on Amazon United States — Worth a look. The niche generates $242K/yr across 29 tracked products. 1 of 5 products launched in the last 360 days are still selling. Search demand moved +13.6% over the last 90 days.