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185/65r15

Maybe

An estimated 0.1% of orders come back. But prices span $49.34–$248.36, mostly outside the sweet spot, so 185/65r15 is a Maybe.

Flapen Score
56
56 / 100
Top 19% of 7,287 Automotive niches · +7 vs the category median of 49
Market size
$242K/yr110K searches / yr
90-day growth
+13.6%search demand this quarter
Competition
45%top-5 click share · 21 brands · 30 sellers

Flapen Score

185/65r15 against its category

The dotted line is the Automotive average. Past it, 185/65r15 is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 185/65r15 market on Amazon at a glance

Shoppers on Amazon United States searched for 185/65r15 110K times last year and spent an estimated $242K. The top 5 brands take 56% of clicks. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 2.2% of those searches ended in a purchase.

Shoppers searched for this 110K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved +13.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $242K a year.

Searches, last 12 months
110K
Growth, 90 days vs prior 90
+13.6%
Conversion, latest week
2.2%
Market size, estimated
$242Ka year
Peak month
November1.4× the quietest month
Top search term
185/65r1559K searches a year

02 · Price

A sale here is worth $101.91.

Listings sell for $101.91 on average, from $49.34 to $248.36. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $101.91 that is $10K to $25K a year per listing.

Average price
$101.91above the $15 to $100 sweet spot
Price range
$49.34–$248.36
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$10K–$25K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

48% of listings pay for placement with sponsored ads. 59% ship with Prime. On an average day, 9.2% of listings are out of stock. The average listing ranks #704 within Tires & Wheels. It carries 1,273 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
48%
Prime listings
59%
Out of stock, average day
9.2%
Average rank
#704in Tires & Wheels
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
1,273per listing
Listings tracked
29

04 · Newcomers

1 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
71 months

Products

Top 185/65r15 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

Brands

21 rising

Sellers

30

Top-5 brand share

56%

Top 20: 99%

Top-5 click share

45%

Top 20: 91%

Open market

38%

  • Brand 121%
  • Brand 215%
  • Brand 38%
  • Brand 47%
  • Brand 56%
  • Brand 65%

Demand

185/65r15 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '25Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top 185/65r15 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 185/65r1559K/yr
  • 185/65r15 tires27K/yr
  • llantas 185/65r158K/yr
  • 185 65 15 tires7K/yr
  • 185/65/156K/yr
  • tires 185/65r154K/yr

Reviews and returns

What reviews say buyers love and hate about 185/65r15

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Value For Money”
50%of negative reviews mention “Durability”
0.1%of orders come back
“one tire blew out within 2 days”
A buyer, on “Durability”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common 185/65r15 questions

Answered from the same tracked data.