185/65r14
FailThe products selling today already average 4.7★, so 185/65r14 is a Fail.
- Flapen Score
- 48 / 100Ranks 3,828 of 7,287 Automotive niches · −1 vs the category median of 4948
- Market size
- $123K/yr55K searches / yr
- 90-day growth
- +17.5%search demand this quarter
- Competition
- 60%top-5 click share · 16 brands · 28 sellers
Flapen Score
185/65r14 against its category
The dotted line is the Automotive average. Past it, 185/65r14 is stronger. Inside it, weaker.
Market
The 185/65r14 market on Amazon at a glance
Shoppers on Amazon United States searched for 185/65r14 55K times last year and spent an estimated $123K. The top 5 brands take 71% of clicks. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 2.9% of those searches ended in a purchase.
Shoppers searched for this 55K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved +17.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $123K a year.
- Searches, last 12 months
- 55K
- Growth, 90 days vs prior 90
- +17.5%
- Conversion, latest week
- 2.9%
- Market size, estimated
- $123Ka year
- Peak month
- June1.5× the quietest month
- Top search term
- 185/65r1443K searches a year
02 · Price
A sale here is worth $76.40.
Listings sell for $76.40 on average, from $44.16 to $201.95. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $76.40 that is $0 to $8K a year per listing.
- Average price
- $76.40inside the $15 to $100 sweet spot
- Price range
- $44.16–$201.95
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$8K
- Returns
- 0.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
62% of listings pay for placement with sponsored ads. 62% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #610 within Tires & Wheels. It carries 932 reviews at 4.66 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 62%
- Prime listings
- 62%
- Out of stock, average day
- 3.6%
- Average rank
- #610in Tires & Wheels
- Average rating
- 4.66 starsAmazon United States average 4.42 stars
- Average reviews
- 932per listing
- Listings tracked
- 21
04 · Newcomers
0 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 60 months
Products
Top 185/65r14 products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 11, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Set of 4 (FOUR) Fullway HP108 All-Season Passenger Car Performance Radial Tires-185/65R14 185/65/14 185/65-14 86H Load Range SL 4-Ply BSW Black Side Wall UTQG 380AA
- Price
- $191.08
- Rating
- 4.4/5
- Reviews
- 171
- Age
- 3y ago

Fullway HP108 All-Season Passenger Car Performance Radial Tire-185/65R14 185/65/14 185/65-14 86H Load Range SL 4-Ply BSW Black Side Wall UTQG 380AA
- Price
- $49.72
- Rating
- 4.5/5
- Reviews
- 13,514
- Age
- 5y ago

Starfire Solarus AS All-Season 185/65R14 86H Tire
- Price
- $46.82
- Rating
- 4.6/5
- Reviews
- 723
- Age
- 7y ago

Forceum Trideka All-Season Passenger Car Touring Radial Tire-185/65R14 185/65/14 185/65-14 86H Load Range SL 4-Ply BSW Black Side Wall UTQG 400AA
- Price
- $44.41
- Rating
- 4.1/5
- Reviews
- 62
- Age
- 10y ago

Crossmax CT-1 185/65R14 86H BSW
- Price
- $48.15
- Rating
- 4.7/5
- Reviews
- 94
- Age
- 3y ago
Trending
estimated 90-day click momentum
Set of 4 (FOUR) Armstrong Blu-Trac PC All-Season Passenger Car Touring Radial Tires-185/65R14 185/65/14 185/65-14 86H Load Range SL 4-Ply BSW Black Side Wall UTQG 700AA
- Price
- $201.95
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

HORSESHOE TOKMAK 2 New 185/65R14 86H Andalusia High Performance Radial Touring Tires M/S A/S BSW 185 65 14 86H All Season All Terrain (2 185/65R14 86H)
- Price
- $85.66
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 1mo ago

ARROYO ECO PRO A/S 185/65R14 86H BSW
- Price
- $47.83
- Rating
- 4.5/5
- Reviews
- 194
- Age
- 7y ago

Starfire Solarus AS All-Season 185/65R14 86H Tire
- Price
- $46.82
- Rating
- 4.6/5
- Reviews
- 723
- Age
- 7y ago

Falken Sincera SN250 AS All-Season Radial Tire-185/65R14 86T
- Price
- $72.24
- Rating
- 4.9/5
- Reviews
- 16
- Age
- 10y ago
Newest
by launch date
HORSESHOE TOKMAK 2 New 185/65R14 86H Andalusia High Performance Radial Touring Tires M/S A/S BSW 185 65 14 86H All Season All Terrain (2 185/65R14 86H)
- Price
- $85.66
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 1mo ago

Set of 4 (FOUR) Armstrong Blu-Trac PC All-Season Passenger Car Touring Radial Tires-185/65R14 185/65/14 185/65-14 86H Load Range SL 4-Ply BSW Black Side Wall UTQG 700AA
- Price
- $201.95
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

Set of 4 (FOUR) Aplus Comfort HP Passenger Car All-Season Radial Tires-185/65R14 185/65/14 185/65-14 86H Load Range SL 4-Ply BSW Black Side Wall UTQG 560AA
- Price
- $181.41
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 5mo ago

Sailun Atrezzo SH408 All Season 185/65R14 86H Passenger Tire
- Price
- $49.21
- Rating
- 4.8/5
- Reviews
- 22
- Age
- 2y ago

Set of 4 (FOUR) Fullway HP108 All-Season Passenger Car Performance Radial Tires-185/65R14 185/65/14 185/65-14 86H Load Range SL 4-Ply BSW Black Side Wall UTQG 380AA
- Price
- $191.08
- Rating
- 4.4/5
- Reviews
- 171
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 falling
Sellers
28
Est. top-5 brand share
71%
Top 20: 100%
Est. top-5 click share
60%
Top 20: 100%
Open market
24%
- Fullway41%
- STARFIRE11%
- Forceum7%
- HANKOOK6%
- Crossmax6%
- Armstrong4%
Demand
185/65r14 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top 185/65r14 search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- 185/65r1443K/yr
- 185/65r14 tires7K/yr
- 185 65 14 tires4K/yr
Reviews and returns
What reviews say buyers love and hate about 185/65r14
We read the reviews and the return reasons for every product selling here.
“on day 3 one literally popped”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 185/65r14 questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









