Is 185/65r14 profitable to sell on Amazon United States?

The niche generates $123K/yr across 21 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +17.5%. Flapen's verdict: Skip it (48/100).

How competitive is the 185/65r14 niche?

16 brands and 28 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 71% of demand.

What do buyers complain about in 185/65r14?

Top complaints mined from reviews: Durability, Quality-Overall. The return rate is 0.2%.

When does demand for 185/65r14 peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the 185/65r14 niche?

Listings span $44.16–$201.95; the average listing price is $76.40 (sweet spot $15–$100). The average incumbent carries 932 reviews — the moat a new listing must climb.

185/65r14

Skip it

Strong incumbent ratings (4.7★) — this niche doesn't clear our bar today.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Avg price

Great$76.40

avg listing price — sweet spot $15–$100

Review moat

Good931.76

avg incumbent reviews — the moat a new listing must climb

Brand share

Good71%

top-5 brand share — brands hold most of the demand

Growth

Okay+17.5%

90-day search growth — must beat 0% to launch

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay2.9%

search→purchase rate — share of searches ending in a sale

Price range

Okay$44.16–$201.95

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$123K

$123K/yr · 55K searches

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Signals High Price

According to Flapen's Amazon United States niche tracking, 185/65r14 is a $123K/yr Amazon United States market (55K searches/yr). The top 5 brands hold 71% of demand. Verdict: Skip it — 48/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

185/65r14 market data

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: $153K–$191K; units × avg price
Conversion rate: 2.9%
Avg BSR: #610
Page quality: 0%
Prime: 62%
Sponsored: 62%
Out of stock: 3.6%
Avg brand age: 60 months
Avg seller age: 146 days

Competition & brand share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 falling

Sellers

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

24%

Fullway41%
STARFIRE11%
Forceum7%
HANKOOK6%
Crossmax6%
Armstrong4%

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — +17.5% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top 185/65r14 search terms

185/65r1443K/yr +14.6%1.9% conv.
185/65r14 tires7K/yr +39.1%1.0% conv.
185 65 14 tires4K/yr +10.2%3.2% conv.

All search terms

Top 185/65r14 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 21 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Set of 4 (FOUR) Fullway HP108 All-Season Passenger Car Performance Radial Tires-185/65R14 185/65/14 185/65-14 86H Load Range SL 4-Ply BSW Black Side Wall UTQG 380AA

Fullway$191.084.4★171 rev

Fullway HP108 All-Season Passenger Car Performance Radial Tire-185/65R14 185/65/14 185/65-14 86H Load Range SL 4-Ply BSW Black Side Wall UTQG 380AA

Fullway$49.724.5★13,514 rev

Starfire Solarus AS All-Season 185/65R14 86H Tire

STARFIRE$46.824.6★723 rev

Forceum Trideka All-Season Passenger Car Touring Radial Tire-185/65R14 185/65/14 185/65-14 86H Load Range SL 4-Ply BSW Black Side Wall UTQG 400AA

Forceum$44.414.1★62 rev

Crossmax CT-1 185/65R14 86H BSW

Crossmax$48.154.7★94 rev

Newest

by launch date

HORSESHOE TOKMAK 2 New 185/65R14 86H Andalusia High Performance Radial Touring Tires M/S A/S BSW 185 65 14 86H All Season All Terrain (2 185/65R14 86H)

HORSESHOE$85.663 rev

1mo ago

Set of 4 (FOUR) Armstrong Blu-Trac PC All-Season Passenger Car Touring Radial Tires-185/65R14 185/65/14 185/65-14 86H Load Range SL 4-Ply BSW Black Side Wall UTQG 700AA

Armstrong$201.950 rev

2mo ago

Set of 4 (FOUR) Aplus Comfort HP Passenger Car All-Season Radial Tires-185/65R14 185/65/14 185/65-14 86H Load Range SL 4-Ply BSW Black Side Wall UTQG 560AA

Aplus$181.412 rev

5mo ago

Sailun Atrezzo SH408 All Season 185/65R14 86H Passenger Tire

SAILUN$49.2122 rev

2y ago

Set of 4 (FOUR) Fullway HP108 All-Season Passenger Car Performance Radial Tires-185/65R14 185/65/14 185/65-14 86H Load Range SL 4-Ply BSW Black Side Wall UTQG 380AA

Fullway$191.08171 rev

3y ago

What buyers say about 185/65r14

What buyers praise and complain about, mined from review topics.

What buyers love

Wheel Quality32%

“Great tires for the price smooth ride”

Value For Money30%

“great price”

Quality-Overall25%

“Very affordable decent quality for the price and came fast”

Grip3%

“They grip the road well”

Durability3%

“durable”

Friction2%

“They provide excellent traction in the snow”

Size-Overall2%

“Perfect fit for my 2002 corolla”

Strength2%

“Affordable, sturdy, and great performance”

What buyers complain about

Durability50%

“on day 3 one literally popped”

Quality-Overall25%

“Good tires, not the best”

Top return reasons

Size-Overall81%

Compatibility-Overall8%

Advertised Vs Actual Product4%

Quality-Overall3%

Functionality-Overall2%

Maintenance And Repair1%

Instructions/User Manual/Troubleshooting1%

Tread Pattern Pitch1%

Common questions

Is 185/65r14 profitable to sell on Amazon United States?: The niche generates $123K/yr across 21 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +17.5%. Flapen's verdict: Skip it (48/100).
How competitive is the 185/65r14 niche?: 16 brands and 28 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 71% of demand.
What do buyers complain about in 185/65r14?: Top complaints mined from reviews: Durability, Quality-Overall. The return rate is 0.2%.
When does demand for 185/65r14 peak?: Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the 185/65r14 niche?: Listings span $44.16–$201.95; the average listing price is $76.40 (sweet spot $15–$100). The average incumbent carries 932 reviews — the moat a new listing must climb.