How competitive is the 185/65r14 niche on Amazon United States?

16 brands and 28 sellers compete in 185/65r14 on Amazon United States. The top 5 185/65r14 products take 60% of clicks and its top 5 brands hold 71% of demand.

What do buyers complain about in 185/65r14?

185/65r14 buyers on Amazon United States complain most about Durability, Quality-Overall, the themes mined from the niche's reviews. Its return rate is 0.2%.

What does it cost to enter the 185/65r14 niche?

185/65r14 sells for $76.40 on average on Amazon United States, inside our $15–$100 sweet spot. Listings span $44.16–$201.95. The average incumbent carries 932 reviews — the moat a new listing must climb.

185/65r14

strong incumbent ratings (4.7★) — 185/65r14 doesn't clear our bar today.

Signals High Price

Flapen Score

Skip it

Ranks 3,828 of 7,287 Automotive niches · −1 vs the category median of 49

This niche Category average · 7,287 niches

Is 185/65r14 profitable on Amazon?

According to Flapen's Amazon United States niche tracking, 185/65r14 is a $123K/yr Amazon United States market (55K searches/yr). The top 5 brands hold 71% of demand. Verdict: Skip it — 48/100.

185/65r14: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +17.5% over the last 90 days and 2.9% of searches end in a purchase.

$123K

revenue / yr

Units sold / yr3K

Search volume / yr+17.5%55K

Conversion rate2.9%

Avg price$76.40

Who owns the niche?

The top 5 brands hold 71% of demand, so 29% of the market is open.

29%

open market share

Brands · sellers16 · 28

Top-5 product click share60%

Open market29%

Avg brand age60 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 21 products

Top 185/65r14 products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Set of 4 (FOUR) Fullway HP108 All-Season Passenger Car Performance Radial Tires-185/65R14 185/65/14 185/65-14 86H Load Range SL 4-Ply BSW Black Side Wall UTQG 380AA

Price: $191.08
Rating: 4.4/5
Reviews: 171
Age: 3y ago

Fullway HP108 All-Season Passenger Car Performance Radial Tire-185/65R14 185/65/14 185/65-14 86H Load Range SL 4-Ply BSW Black Side Wall UTQG 380AA

Price: $49.72
Rating: 4.5/5
Reviews: 13,514
Age: 5y ago

Starfire Solarus AS All-Season 185/65R14 86H Tire

Price: $46.82
Rating: 4.6/5
Reviews: 723
Age: 7y ago

Forceum Trideka All-Season Passenger Car Touring Radial Tire-185/65R14 185/65/14 185/65-14 86H Load Range SL 4-Ply BSW Black Side Wall UTQG 400AA

Price: $44.41
Rating: 4.1/5
Reviews: 62
Age: 10y ago

Crossmax CT-1 185/65R14 86H BSW

Price: $48.15
Rating: 4.7/5
Reviews: 94
Age: 3y ago

Newest

by launch date

HORSESHOE TOKMAK 2 New 185/65R14 86H Andalusia High Performance Radial Touring Tires M/S A/S BSW 185 65 14 86H All Season All Terrain (2 185/65R14 86H)

Price: $85.66
Rating: 5.0/5
Reviews: 3
Age: 1mo ago

Set of 4 (FOUR) Armstrong Blu-Trac PC All-Season Passenger Car Touring Radial Tires-185/65R14 185/65/14 185/65-14 86H Load Range SL 4-Ply BSW Black Side Wall UTQG 700AA

Price: $201.95
Rating: 0.0/5
Reviews: 0
Age: 2mo ago

Set of 4 (FOUR) Aplus Comfort HP Passenger Car All-Season Radial Tires-185/65R14 185/65/14 185/65-14 86H Load Range SL 4-Ply BSW Black Side Wall UTQG 560AA

Price: $181.41
Rating: 5.0/5
Reviews: 2
Age: 5mo ago

Sailun Atrezzo SH408 All Season 185/65R14 86H Passenger Tire

Price: $49.21
Rating: 4.8/5
Reviews: 22
Age: 2y ago

Set of 4 (FOUR) Fullway HP108 All-Season Passenger Car Performance Radial Tires-185/65R14 185/65/14 185/65-14 86H Load Range SL 4-Ply BSW Black Side Wall UTQG 380AA

Price: $191.08
Rating: 4.4/5
Reviews: 171
Age: 3y ago

Competition: brands, sellers & click share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

16 falling

Sellers

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

24%

Fullway41%
STARFIRE11%
Forceum7%
HANKOOK6%
Crossmax6%
Armstrong4%

185/65r14 demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume55KCVR2.9%Products21Brands16Top 5 Brands71%OOS Rate3.6%Rating4.7★Reviews932Avg BSR#610

No pronounced peak months · busiest ÷ quietest = 1.5×

Top 185/65r14 search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

185/65r1443K/yr +14.6%1.9% conv.
185/65r14 tires7K/yr +39.1%1.0% conv.
185 65 14 tires4K/yr +10.2%3.2% conv.

What reviews say buyers love and hate about 185/65r14

What buyers mention most, as a share of all reviews.

What buyers love

98% of reviews

Wheel Quality32%

“Great tires for the price smooth ride”

Value For Money30%

“great price”

Quality-Overall25%

“Very affordable decent quality for the price and came fast”

Grip3%

“They grip the road well”

Durability3%

“durable”

What buyers complain about

75% of reviews

Durability50%

“on day 3 one literally popped”

Quality-Overall25%

“Good tires, not the best”

185/65r14 return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

85%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

81%

2Compatibility-Overall

3Advertised Vs Actual Product

4Quality-Overall

5Functionality-Overall

Common 185/65r14 questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores 185/65r14 48/100 on Amazon United States — Skip it. The niche generates $123K/yr across 21 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved +17.5% over the last 90 days.