185/60r15
Skip itStrong incumbent ratings (4.6★) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Good$109.96avg listing price — sweet spot $15–$100
Review moat
Good925.85avg incumbent reviews — the moat a new listing must climb
Brand share
Good70%top-5 brand share — brands hold most of the demand
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Growth
Okay+15.0%90-day search growth — must beat 0% to launch
Price range
Okay$45.03–$238.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$108K$108K/yr · 47K searches
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, 185/60r15 is a $108K/yr Amazon United States market (47K searches/yr). The top 5 brands hold 70% of demand. Verdict: Skip it — 48/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
185/60r15 market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $165K–$220K
- units × avg price
- Conversion rate
- 2.1%
- Avg BSR
- #907
- Page quality
- 0%
- Prime
- 52%
- Sponsored
- 63%
- Out of stock
- 1.0%
- Avg brand age
- 65 months
- Avg seller age
- 166 days
Competition & brand share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
20 rising
Sellers
27
Top-5 brand share
70%
Top 20: 100%
Top-5 click share
52%
Top 20: 92%
Open market
27%
- Fullway38%
- Ironman10%
- Evoluxx9%
- Lexani8%
- Forceum4%
- TRAVELSTAR3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +15.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top 185/60r15 search terms
- 185/60r1532K/yr
- 185/60r15 tires8K/yr
- 185 60 r15 tires7K/yr
Top 185/60r15 products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Fullway HP108 All-Season Passenger Car Performance Radial Tire-185/60R15 185/60/15 185/60-15 84H Load Range SL 4-Ply BSW Black Side Wall UTQG 380AA
Fullway$52.614.5★13,514 rev
Set of 4 (FOUR) Fullway HP108 All-Season Passenger Car Performance Radial Tires-185/60R15 185/60/15 185/60-15 84H Load Range SL 4-Ply BSW Black Side Wall UTQG 380AA
Fullway$202.634.3★551 rev
Set of 2 (TWO) Fullway HP108 All-Season Passenger Car Performance Radial Tires-185/60R15 185/60/15 185/60-15 84H Load Range SL 4-Ply BSW Black Side Wall UTQG 380AA
Fullway$103.204.5★167 rev
Lexani LXTR-203 185/60R15 84H Passenger Tire
Lexani$51.504.6★572 rev
Ironman GR906 185/60R15 84H
Ironman$52.624.6★591 rev
Newest
by launch date
Set of 4 (FOUR) Forceum Hexa-R All-Season Passenger Car Performance Radial Tires-185/60R15 185/60/15 185/60-15 88V Load Range XL 4-Ply BSW Black Side Wall UTQG 400AA
Forceum$200.290 rev
Set of 4 (FOUR) Armstrong Blu-Trac PC All-Season Passenger Car Touring Radial Tires-185/60R15 185/60/15 185/60-15 88H Load Range XL 4-Ply BSW Black Side Wall UTQG 700AA
Armstrong$209.420 rev
Set of 4 (FOUR) Aplus Comfort HP Passenger Car All-Season Radial Tires-185/60R15 185/60/15 185/60-15 84H Load Range SL 4-Ply BSW Black Side Wall UTQG 560AA
Aplus$194.836 rev
Set of 4 (FOUR) Evoluxx Capricorn HP All-Season Passenger Car Performance Radial Tires-185/60R15 185/60/15 185/60-15 84H Load Range SL 4-Ply BSW Black Side Wall UTQG 700AA
Evoluxx$204.910 rev
Set of 2 (TWO) Evoluxx Capricorn HP All-Season Passenger Car Performance Radial Tires-185/60R15 185/60/15 185/60-15 84H Load Range SL 4-Ply BSW Black Side Wall UTQG 700AA
Evoluxx$103.112 rev
Trending
90-day click momentumSet of 4 (FOUR) Armstrong Blu-Trac PC All-Season Passenger Car Touring Radial Tires-185/60R15 185/60/15 185/60-15 88H Load Range XL 4-Ply BSW Black Side Wall UTQG 700AA
Armstrong$209.420.0★
Set of 4 (FOUR) Forceum Hexa-R All-Season Passenger Car Performance Radial Tires-185/60R15 185/60/15 185/60-15 88V Load Range XL 4-Ply BSW Black Side Wall UTQG 400AA
Forceum$200.290.0★
Set of 4 (FOUR) Evoluxx Capricorn HP All-Season Passenger Car Performance Radial Tires-185/60R15 185/60/15 185/60-15 84H Load Range SL 4-Ply BSW Black Side Wall UTQG 700AA
Evoluxx$204.910.0★
Set of 2 (TWO) Evoluxx Capricorn HP All-Season Passenger Car Performance Radial Tires-185/60R15 185/60/15 185/60-15 84H Load Range SL 4-Ply BSW Black Side Wall UTQG 700AA
Evoluxx$103.115.0★
Westlake Foray RP218 All Season 185/60R15 84H Passenger Tire
WESTLAKE$53.835.0★
What buyers say about 185/60r15
What buyers praise and complain about, mined from review topics.What buyers love
“Great deal”
“Great tire”
“Good quality tires”
“Great fit”
“Great product, exactly as described would definitely do business again”
“They're quiet, good in all weather and one set has 20k miles with excellent tread wear”
“For the price and durability, I probably will buy then again”
What buyers complain about
“Wore out pretty fast”
“size was not good”
Top return reasons
Common questions
- Is 185/60r15 profitable to sell on Amazon United States?
- The niche generates $108K/yr across 27 tracked products. 1 of 8 products launched in the last 360 days are still selling. 90-day search growth is +15.0%. Flapen's verdict: Skip it (48/100).
- How competitive is the 185/60r15 niche?
- 20 brands and 27 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 70% of demand.
- What do buyers complain about in 185/60r15?
- Top complaints mined from reviews: Durability, Size-Overall. The return rate is 0.0%.
- When does demand for 185/60r15 peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the 185/60r15 niche?
- Listings span $45.03–$238.55; the average listing price is $109.96 (sweet spot $15–$100). The average incumbent carries 926 reviews — the moat a new listing must climb.