How competitive is the 185/60r14 niche on Amazon United States?

11 brands and 26 sellers compete in 185/60r14 on Amazon United States. The top 5 185/60r14 products take 63% of clicks and its top 5 brands hold 85% of demand.

What do buyers complain about in 185/60r14?

185/60r14 buyers on Amazon United States complain most about Durability, Tread Pattern Pitch, Size-Overall, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the 185/60r14 niche?

185/60r14 sells for $75.81 on average on Amazon United States, inside our $15–$100 sweet spot. Listings span $45.14–$187.35. The average incumbent carries 1,076 reviews — the moat a new listing must climb.

185/60r14

a small market ($14K/yr) — 185/60r14 doesn't clear our bar today.

Signals High Price

Flapen Score

Skip it

Ranks 5,810 of 7,287 Automotive niches · −8 vs the category median of 49

This niche Category average · 7,287 niches

Is 185/60r14 profitable on Amazon?

According to Flapen's Amazon United States niche tracking, 185/60r14 is a $14K/yr Amazon United States market (20K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in May–Jun. Verdict: Skip it — 41/100.

185/60r14: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +39.1% over the last 90 days and 0.9% of searches end in a purchase.

$14K

revenue / yr

Units sold / yr750

Search volume / yr+39.1%20K

Conversion rate0.9%

Avg price$75.81

Who owns the niche?

The top 5 brands hold 85% of demand, so 15% of the market is open.

15%

open market share

Brands · sellers11 · 26

Top-5 product click share63%

Open market15%

Avg brand age58 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 16 products

Top 185/60r14 products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Ironman iMove Gen 2 A/S 185/60R14 82H

Price: $47.79
Rating: 4.6/5
Reviews: 1,505
Age: 8y ago

Set of 4 (FOUR) Fullway HP108 All-Season Passenger Car Performance Radial Tires-185/60R14 185/60/14 185/60-14 82H Load Range SL 4-Ply BSW Black Side Wall UTQG 380AA

Price: $187.35
Rating: 4.5/5
Reviews: 116
Age: 3y ago

Set of 4 (FOUR) Landspider Citytraxx G/P Passenger Car All-Season Performance Radial Tires-185/60R14 185/60/14 185/60-14 82H Load Range SL 4-Ply BSW Black Side Wall UTQG 560AA

Price: $185.62
Rating: 5.0/5
Reviews: 2
Age: 5mo ago

Fullway HP108 All-Season Passenger Car Performance Radial Tire-185/60R14 185/60/14 185/60-14 82H Load Range SL 4-Ply BSW Black Side Wall UTQG 380AA

Price: $47.91
Rating: 4.5/5
Reviews: 13,514
Age: 4y ago

Ironman iMove Gen 3 A/S 185/60R14 82H

Price: $47.34
Rating: 4.5/5
Reviews: 9
Age: 4y ago

Newest

by launch date

Set of 4 (FOUR) Landspider Citytraxx G/P Passenger Car All-Season Performance Radial Tires-185/60R14 185/60/14 185/60-14 82H Load Range SL 4-Ply BSW Black Side Wall UTQG 560AA

Price: $185.62
Rating: 5.0/5
Reviews: 2
Age: 5mo ago

Set of 2 (TWO) Landspider Citytraxx G/P Passenger Car All-Season Performance Radial Tires-185/60R14 185/60/14 185/60-14 82H Load Range SL 4-Ply BSW Black Side Wall UTQG 560AA

Price: $93.20
Rating: 0.0/5
Reviews: 0
Age: 5mo ago

Westlake Foray RP218 All Season 185/60R14 82H Passenger Tire

Price: $46.60
Rating: 0.0/5
Reviews: 0
Age: 11mo ago

Set of 4 (FOUR) Fullway HP108 All-Season Passenger Car Performance Radial Tires-185/60R14 185/60/14 185/60-14 82H Load Range SL 4-Ply BSW Black Side Wall UTQG 380AA

Price: $187.35
Rating: 4.5/5
Reviews: 116
Age: 3y ago

Set of 2 (TWO) Fullway HP108 All-Season Passenger Car Performance Radial Tires-185/60R14 185/60/14 185/60-14 82H Load Range SL 4-Ply BSW Black Side Wall UTQG 380AA

Price: $94.49
Rating: 4.7/5
Reviews: 31
Age: 3y ago

Competition: brands, sellers & click share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

11 falling

Sellers

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

12%

Ironman32%
Fullway28%
Landspider17%
Armstrong4%
Kenda4%
HANKOOK3%
Open — no brand owns it (5 brands, 12%)

185/60r14 demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume20KCVR0.9%Products16Brands11Top 5 Brands85%OOS Rate4.8%Rating4.6★Reviews1,076Avg BSR#1,024

Peak months: May, Jun · busiest ÷ quietest = 2.3×

What reviews say buyers love and hate about 185/60r14

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews

Value For Money42%

“Price was right”

Wheel Quality19%

“Great tires”

Size-Overall13%

“Great fit”

Quality-Overall13%

“good quality tires”

Advertised Vs Actual Product4%

“the product better than expected”

What buyers complain about

100% of reviews

Durability60%

“TWO of them have shown serious defects FAR BEFORE their useful life ended”

Tread Pattern Pitch20%

“almost no tread left”

Size-Overall20%

“I order the tires they were way too small”

185/60r14 return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

91%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

80%

2Advertised Vs Actual Product

11%

3Compatibility-Overall

4Maintenance And Repair

5Durability

Common 185/60r14 questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores 185/60r14 41/100 on Amazon United States — Skip it. The niche generates $14K/yr across 16 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved +39.1% over the last 90 days.