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185/55r15 Tires

Fail

Shoppers spend an estimated $33K a year here, so 185/55r15 Tires is a Fail.

Flapen Score
46
46 / 100
Ranks 4,486 of 7,287 Automotive niches · −3 vs the category median of 49
Market size
$33K/yr29K searches / yr
90-day growth
+24.0%search demand this quarter
Competition
54%top-5 click share · 17 brands · 27 sellers

Flapen Score

185/55r15 Tires against its category

The dotted line is the Automotive average. Past it, 185/55r15 Tires is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 185/55r15 Tires market on Amazon at a glance

Shoppers on Amazon United States searched for 185/55r15 Tires 29K times last year and spent an estimated $33K. The top 5 brands take 74% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 29K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +24.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $33K a year.

Searches, last 12 months
29K
Growth, 90 days vs prior 90
+24.0%
Conversion, latest week
1.3%
Market size, estimated
$33Ka year
Peak month
November1.5× the quietest month
Top search term
185/55r1518K searches a year

02 · Price

A sale here is worth $88.48.

Listings sell for $88.48 on average, from $48.05 to $219.38. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $88.48 that is $0 to $9K a year per listing.

Average price
$88.48inside the $15 to $100 sweet spot
Price range
$48.05–$219.38
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$9K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

39% of listings pay for placement with sponsored ads. 57% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #1,563 within Tires & Wheels. It carries 218 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
39%
Prime listings
57%
Out of stock, average day
2.7%
Average rank
#1,563in Tires & Wheels
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
218per listing
Listings tracked
23

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
65 months

Products

Top 185/55r15 Tires products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 falling

Sellers

27

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

54%

Top 20: 98%

Open market

20%

  • Brand 138%
  • Brand 212%
  • Brand 39%
  • Brand 48%
  • Brand 57%
  • Brand 65%

Demand

185/55r15 Tires search demand

Weekly searches over the year, seasonality beneath. Pick a range.

700500Spike '24Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Reviews and returns

What reviews say buyers love and hate about 185/55r15 Tires

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Value For Money”
50%of negative reviews mention “Durability”
0.2%of orders come back
“Less than a year”
A buyer, on “Durability”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

11 topics

NegativePositive

FAQ

Common 185/55r15 Tires questions

Answered from the same tracked data.