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Shoppers searched for this 137K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.1% of those searches ended in a purchase. Searches in the last 90 days moved +20.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $163K a year.

Searches, last 12 months

137K

Growth, 90 days vs prior 90

+20.2%

Conversion, latest week

6.1%

Market size, estimated

$163Ka year

Peak month

May1.6× the quietest month

Top search term

subaru oil filter72K searches a year

Listings sell for $19.53 on average, from $9.86 to $38.54. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $19.53 that is $5K to $10K a year per listing.

Average price

$19.53inside the $15 to $100 sweet spot

Price range

$9.86–$38.54

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

250–500

Revenue per listing a year

$5K–$10K

Returns

0.9%of orders · Amazon United States median 2.1%

42% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #462 within Filters. It carries 784 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

42%

Prime listings

100%

Out of stock, average day

5.7%

Average rank

#462in Filters

Average rating

4.53 starsAmazon United States average 4.42 stars

Average reviews

784per listing

Listings tracked

12

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months

3

Successful launches

1Amazon's first-year sales bar

Average brand age

66 months