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12v Agm Battery

Fail

Buyers convert on only 1.5% of searches, so 12v Agm Battery is a Fail.

Flapen Score
41
41 / 100
Ranks 5,810 of 7,287 Automotive niches · −8 vs the category median of 49
Market size
$97K/yr59K searches / yr
90-day growth
+10.2%search demand this quarter
Competition
51%top-5 click share · 10 brands · 64 sellers

Flapen Score

12v Agm Battery against its category

The dotted line is the Automotive average. Past it, 12v Agm Battery is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 12v Agm Battery market on Amazon at a glance

Shoppers on Amazon United States searched for 12v Agm Battery 59K times last year and spent an estimated $97K. The top 5 brands take 86% of clicks. Demand peaks in Apr–May. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 59K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +10.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $97K a year.

Searches, last 12 months
59K
Growth, 90 days vs prior 90
+10.2%
Conversion, latest week
1.5%
Market size, estimated
$97Ka year
Peak month
April3.3× the quietest month
Top search term
12v agm battery21K searches a year

02 · Price

A sale here is worth $108.80.

Listings sell for $108.80 on average, from $24.39 to $336.65. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $108.80 that is $0 to $11K a year per listing.

Average price
$108.80above the $15 to $100 sweet spot
Price range
$24.39–$336.65
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$11K
Returns
3.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #267 within Parts. It carries 2,166 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
85%
Out of stock, average day
0.2%
Average rank
#267in Parts
Average rating
4.35 starsAmazon United States average 4.42 stars
Average reviews
2,166per listing
Listings tracked
27

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
67 months

Products

Top 12v Agm Battery products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

64

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

51%

Top 20: 90%

Open market

9%

  • Brand 152%
  • Brand 211%
  • Brand 39%
  • Brand 48%
  • Brand 56%
  • Brand 65%
  • Open — no brand owns it (4 brands, 9%)

Demand

12v Agm Battery search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KPrime Day '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Apr, May · busiest ÷ quietest = 3.3×

Search terms

Top 12v Agm Battery search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 12v agm battery21K/yr
  • gel battery13K/yr
  • ytz12s battery4K/yr
  • 12 volt agm battery6K/yr
  • ytz12s4K/yr
  • bateria de gel4K/yr
  • agm 12v battery3K/yr
  • battery agm 12v2K/yr
  • xtreme agm batteries2K/yr

Reviews and returns

What reviews say buyers love and hate about 12v Agm Battery

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Battery Life”
25%of negative reviews mention “Battery Life”
3.1%of orders come back
“Short battery life”
A buyer, on “Battery Life”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common 12v Agm Battery questions

Answered from the same tracked data.