Is wr51x10055 profitable to sell on Amazon United States?

The niche generates $212K/yr across 8 tracked products. 90-day search growth is +37.4%. Flapen's verdict: Worth a look (52/100).

How competitive is the wr51x10055 niche?

6 brands and 19 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 96% of demand.

What do buyers complain about in wr51x10055?

Top complaints mined from reviews: Durability, Heating, Quality-Overall. The return rate is 2.9%.

When does demand for wr51x10055 peak?

Demand peaks in May–Jun–Jul; the busiest month runs 1.8× the quietest.

What does it cost to enter the wr51x10055 niche?

Listings span $13.94–$78.09; the average listing price is $25.16 (sweet spot $15–$100). The average incumbent carries 924 reviews — the moat a new listing must climb.

wr51x10055

Worth a look

Shows searches that convert (17.7% search→purchase), but a concentrated shelf (top 5 take 90% of clicks) keeps it on the watch list.

Conversion

Incredible17.7%

search→purchase rate — share of searches ending in a sale

Avg price

Incredible$25.16

avg listing price — sweet spot $15–$100

Price range

Great$13.94–$78.09

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good923.5

avg incumbent reviews — the moat a new listing must climb

Growth

Good+37.4%

90-day search growth — must beat 0% to launch

Returns

Good2.9%

return rate — above 5% kills the launch gate

Market size

Okay$212K

$212K/yr · 48K searches

Brand share

Bad96%

top-5 brand share — brand-locked demand

Competition

Bad90%

top-5 click share — a locked-up shelf

According to Flapen's Amazon United States niche tracking, wr51x10055 is a $212K/yr Amazon United States market (48K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 52/100.

Data updated Jul 6, 2026 · scored weekly · How we score niches

wr51x10055 market data

Units sold / yr: 8K–10K; avg 1,250–1,500/product
Revenue / yr: $201K–$252K; units × avg price
Conversion rate: 17.7%
Avg BSR: #183
Page quality: 0%
Prime: 100%
Sponsored: 88%
Out of stock: 0.0%
Avg brand age: 48 months
Avg seller age: 190 days

Competition & brand share

The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 falling

Sellers

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

AMI PARTS53%
BlueStars16%
Romalon13%
SUMNEW9%
M Motico6%
GE4%

Demand & seasonality

Weekly Amazon search volume, last 109 weeks — +37.4% search growth over the last 90 days.

Peak months: May, Jun, Jul · busiest ÷ quietest = 1.8×

Open Trend

Top wr51x10055 search terms

wr51x1005523K/yr +42.9%20.6% conv.
wr51x10055 defrost heater10K/yr +25.8%20.2% conv.
ge refrigerator defrost heater kit5K/yr +10.9%6.1% conv.
refrigerator defrost heater4K/yr +47.7%1.6% conv.
ge defrost heater3K/yr +78.1%13.1% conv.
defrost heater for ge refrigerator3K/yr +39.6%8.7% conv.

All search terms

Top wr51x10055 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

AMI PARTS WR51X10055 Refrigerator Defrost Heater Kit

AMI PARTS$16.904.4★2,165 rev

Upgraded WR51X10055 Refrigerator Defrost Heater Kit Temperature Sensor WR55X10025 High Limit Thermostat WR50X10068 Fit for GE General Electric Kenmore by Romalon

Romalon$15.724.4★655 rev

BlueStars Upgraded WR51X10055 Refrigerator Defrost Heater Replacement - with METAL SHIELD - Compatible with G.E & Kenmore Refrigerators - Replaces AP3183311 914088 AH303781 EA303781

BlueStars$13.944.2★1,229 rev

Wr51x10055 Refrigerator Defrost Kit Compatible with Ge Replaces Wr51x10030

SUMNEW$17.124.2★1,992 rev

GE Appliances WR51X10055 Refrigerator Defrost Heater

GE$78.094.6★629 rev

Newest

by launch date

M Motico WR51X10055 Refrigerator Defrost Heater Kit WR55X10025 Refrigerator Temperature Sensor WR50X10068 Defrost Thermostat Compatible with General Electric Hotpoint Refrigerators

M Motico$27.95154 rev

3y ago

WR51X10055 Refrigerator Defrost Heater Kit WR55X10025 Temperature Sensor WR50X10068 Defrost Thermostat Replacement for General Electric Hotpoint Refrigerators Replaces WR51X10030

M Motico$15.38154 rev

4y ago

Upgraded WR51X10055 Refrigerator Defrost Heater Kit Temperature Sensor WR55X10025 High Limit Thermostat WR50X10068 Fit for GE General Electric Kenmore by Romalon

Romalon$15.72655 rev

6y ago

BlueStars WR51X10055 Refrigerator Defrost Heater WR55X10025 Temperature Sensor and WR50X10068 Defrost Thermostat Replacement - Compatible with GE Hotpoint Refrigerators

BlueStars$16.20410 rev

6y ago

AMI PARTS WR51X10055 Refrigerator Defrost Heater Kit

AMI PARTS$16.902,165 rev

7y ago

What buyers say about wr51x10055

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall17%

“Good quality food”

Size-Overall16%

“Perfect fit”

Advertised Vs Actual Product16%

“Works as advertised”

Value For Money14%

“Great deal”

Durability6%

“9 months in, still works great”

Heating6%

“The heater did its job@”

Ease Of Use6%

“Its an easy”

Maintenance And Repair5%

“Great replacement”

Functionality-Overall2%

“Other than that part worked”

Product Condition2%

“Works like new”

What buyers complain about

Durability35%

“Did not last”

Heating19%

“it came with broken heat glass”

Quality-Overall10%

“Poor Quality: It Lasted About Ten Months”

Compatibility-Overall7%

“compatibility issues”

Defective Material/Parts5%

“Box hit, ripped, open; This is a delicate glass part and is not carefully treated”

Mounting4%

“Had to rebend the mounting tabs”

Functionality-Overall4%

“Didnt work”

Maintenance And Repair3%

“led to more food spoiling while waiting to finish the repair”

Natural Resource Wastage2%

“led to more food spoiling while waiting to finish the repair”

Rusts/Corrodes1%

“cracks the glass or corrodes the terminals”

Top return reasons

Size-Overall28%

Defective Material/Parts21%

Compatibility-Overall11%

Functionality-Overall9%

Heating8%

Advertised Vs Actual Product7%

Value For Money4%

Durability2%

Maintenance And Repair2%

Temperature Control1%

Common questions

Is wr51x10055 profitable to sell on Amazon United States?: The niche generates $212K/yr across 8 tracked products. 90-day search growth is +37.4%. Flapen's verdict: Worth a look (52/100).
How competitive is the wr51x10055 niche?: 6 brands and 19 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 96% of demand.
What do buyers complain about in wr51x10055?: Top complaints mined from reviews: Durability, Heating, Quality-Overall. The return rate is 2.9%.
When does demand for wr51x10055 peak?: Demand peaks in May–Jun–Jul; the busiest month runs 1.8× the quietest.
What does it cost to enter the wr51x10055 niche?: Listings span $13.94–$78.09; the average listing price is $25.16 (sweet spot $15–$100). The average incumbent carries 924 reviews — the moat a new listing must climb.