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Whirlpool Stove Top Protector

Fail

Shoppers spend an estimated $24K a year here, so Whirlpool Stove Top Protector is a Fail.

Flapen Score
46
46 / 100
Top 43% of 845 Appliances niches · +1 vs the category median of 45
Market size
$24K/yr43K searches / yr
90-day growth
-15.6%search demand this quarter
Competition
40%top-5 click share · 15 brands · 18 sellers

Flapen Score

Whirlpool Stove Top Protector against its category

The dotted line is the Appliances average. Past it, Whirlpool Stove Top Protector is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Whirlpool Stove Top Protector market on Amazon at a glance

Shoppers on Amazon United States searched for Whirlpool Stove Top Protector 43K times last year and spent an estimated $24K. The top 5 brands take 82% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 43K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -15.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $24K a year.

Searches, last 12 months
43K
Growth, 90 days vs prior 90
-15.6%
Conversion, latest week
2.3%
Market size, estimated
$24Ka year
Peak month
December1.7× the quietest month
Top search term
whirlpool stove top protector19K searches a year

02 · Price

A sale here is worth $24.36.

Listings sell for $24.36 on average, from $8.76 to $39.56. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $24.36 that is $0 to $2K a year per listing.

Average price
$24.36inside the $15 to $100 sweet spot
Price range
$8.76–$39.56
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
5.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #1,573 within Range Parts & Accessories. It carries 597 reviews at 3.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
87%
Out of stock, average day
1.8%
Average rank
#1,573in Range Parts & Accessories
Average rating
3.69 starsAmazon United States average 4.42 stars
Average reviews
597per listing
Listings tracked
45

04 · Newcomers

0 of last year's 21 launches cleared the first-year sales bar.

21 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
21
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Whirlpool Stove Top Protector products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 falling

Sellers

18

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

40%

Top 20: 81%

Open market

13%

  • Brand 140%
  • Brand 222%
  • Brand 38%
  • Brand 47%
  • Brand 55%
  • Brand 65%
  • Open — no brand owns it (9 brands, 13%)

Demand

Whirlpool Stove Top Protector search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KPrime Day '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Whirlpool Stove Top Protector search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • whirlpool stove top protector19K/yr
  • whirlpool gas stove top protector8K/yr
  • whirlpool stove cover4K/yr
  • stove top covers for gas burners whirlpool6K/yr
  • stove burner covers whirlpool3K/yr
  • whirlpool gas stove protector1K/yr
  • whirlpool gas stove protectors959/yr
  • whirlpool stove guard823/yr
  • stove guard whirlpool 5 burner gas cooktop59/yr

Reviews and returns

What reviews say buyers love and hate about Whirlpool Stove Top Protector

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Size-Overall”
37%of negative reviews mention “Size-Overall”
5.7%of orders come back
“Too short”
A buyer, on “Size-Overall”37% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Whirlpool Stove Top Protector questions

Answered from the same tracked data.