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Whirlpool Refrigerator Water Filter 4

Maybe

Buyers convert on 20.5% of searches. But the top 5 products take 93% of clicks, so Whirlpool Refrigerator Water Filter 4 is a Maybe.

Flapen Score
50
50 / 100
Top 28% of 845 Appliances niches · +5 vs the category median of 45
Market size
$1.1M/yr170K searches / yr
90-day growth
+5.9%search demand this quarter
Competition
93%top-5 click share · 6 brands · 15 sellers

Flapen Score

Whirlpool Refrigerator Water Filter 4 against its category

The dotted line is the Appliances average. Past it, Whirlpool Refrigerator Water Filter 4 is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Whirlpool Refrigerator Water Filter 4 market on Amazon at a glance

Shoppers on Amazon United States searched for Whirlpool Refrigerator Water Filter 4 170K times last year and spent an estimated $1.1M. The top 5 brands take 97% of clicks. Demand peaks in Sep. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 20.5% of those searches ended in a purchase.

Shoppers searched for this 170K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 20.5% of those searches ended in a purchase. Searches in the last 90 days moved +5.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.

Searches, last 12 months
170K
Growth, 90 days vs prior 90
+5.9%
Conversion, latest week
20.5%
Market size, estimated
$1.1Ma year
Peak month
September2.2× the quietest month
Top search term
everydrop filter 477K searches a year

02 · Price

A sale here is worth $31.64.

Listings sell for $31.64 on average, from $22.35 to $49.26. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 4,000 to 5,000 of them. At $31.64 that is $127K to $158K a year per listing.

Average price
$31.64inside the $15 to $100 sweet spot
Price range
$22.35–$49.26
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
4,000–5,000
Revenue per listing a year
$127K–$158K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #190 within Refrigerator Parts & Accessories. It carries 11,231 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#190in Refrigerator Parts & Accessories
Average rating
4.73 starsAmazon United States average 4.42 stars
Average reviews
11,231per listing
Listings tracked
7

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 77 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
77 months

Products

Top Whirlpool Refrigerator Water Filter 4 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.

Brands

6 rising

Sellers

15

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

0%

  • Brand 158%
  • Brand 222%
  • Brand 39%
  • Brand 44%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (0%)

Demand

Whirlpool Refrigerator Water Filter 4 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Prime Day '25Spike '26DecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 2.2×

Search terms

Top Whirlpool Refrigerator Water Filter 4 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • everydrop filter 477K/yr
  • whirlpool fridge water filter replacement 416K/yr
  • every drop refrigerator filter 410K/yr
  • whirlpool filter 48K/yr
  • whirlpool water filter 47K/yr
  • whirlpool refrigerator water filter 46K/yr
  • everydrop water filter 46K/yr
  • everdrop refrigerator filter 46K/yr
  • refrigerator filter 46K/yr
  • everydrop filter 4 whirlpool refrigerator4K/yr

Reviews and returns

What reviews say buyers love and hate about Whirlpool Refrigerator Water Filter 4

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Value For Money”
23%of negative reviews mention “Filtration”
1.2%of orders come back
“The worst filter I ever purchased”
A buyer, on “Filtration”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Whirlpool Refrigerator Water Filter 4 questions

Answered from the same tracked data.