How competitive is the Whirlpool Refrigerator Water Filter niche on Amazon United States?

7 brands and 22 sellers compete in Whirlpool Refrigerator Water Filter on Amazon United States. The top 5 Whirlpool Refrigerator Water Filter products take 80% of clicks and its top 5 brands hold 94% of demand.

What do buyers complain about in Whirlpool Refrigerator Water Filter?

Whirlpool Refrigerator Water Filter buyers on Amazon United States complain most about Filtration, Value For Money, Size-Overall, the themes mined from the niche's reviews. Its return rate is 1.1%.

What does it cost to enter the Whirlpool Refrigerator Water Filter niche?

Whirlpool Refrigerator Water Filter sells for $35.73 on average on Amazon United States, inside our $15–$100 sweet spot. Listings span $21.92–$54.22. The average incumbent carries 22,063 reviews — the moat a new listing must climb.

Whirlpool Refrigerator Water Filter

Whirlpool Refrigerator Water Filter shows a $7.0M/yr market, but brand-locked demand (top 5 brands take 94% of clicks) keeps it on the watch list.

Flapen Score

Worth a look

Top 12% of 845 Appliances niches · +10 vs the category median of 45

This niche Category average · 845 niches

Is Whirlpool Refrigerator Water Filter profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Whirlpool Refrigerator Water Filter is a $7.0M/yr Amazon United States market (1.7M searches/yr). The top 5 brands hold 94% of demand. Verdict: Worth a look — 55/100.

Whirlpool Refrigerator Water Filter: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +7.8% over the last 90 days and 11.4% of searches end in a purchase.

$7.0M

revenue / yr

Units sold / yr200K

Search volume / yr+7.8%1.7M

Conversion rate11.4%

Avg price$35.73

Who owns the niche?

The top 5 brands hold 94% of demand, so 6% of the market is open.

open market share

Brands · sellers7 · 22

Top-5 product click share80%

Open market6%

Avg brand age54 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 10 products

Top Whirlpool Refrigerator Water Filter products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

everydrop by Whirlpool Ice and Water Refrigerator Filter 1 EDR1RXD1 Single-Pack

Price: $51.10
Rating: 4.7/5
Reviews: 108,589
Age: 11y ago

EDR1RXD1 Replacement for Everydrop 1 Whirlpool W10295370A WHR1RXD1 2PACK

Price: $21.92
Rating: 4.6/5
Reviews: 4,084
Age: 2y ago

W10295370A Replacement for Whirlpool EDR1RXD1 Everydrop 1 WHR1RXD1 3PACK

Price: $29.29
Rating: 4.6/5
Reviews: 3,531
Age: 2y ago

everydrop by Whirlpool Ice and Water Refrigerator Filter 2 EDR2RXD1 Single-Pack

Price: $50.13
Rating: 4.7/5
Reviews: 46,055
Age: 11y ago

everydrop by Whirlpool Ice and Water Refrigerator Filter 4 EDR4RXD1 Single-Pack

Price: $49.53
Rating: 4.7/5
Reviews: 41,285
Age: 17y ago

Newest

by launch date

W10295370A Water Filter Replacement Compatible with Whirlpool EDR1RXD1 Everydrop Filter 1 EDR1RXD1B WHR1RXD1 W10276924 W10291030 9930 9930P 46-9930 46-9081 9081 P8RFWB2L 3 Pack

Price: $24.29
Rating: 4.6/5
Reviews: 1,285
Age: 1y ago

everydrop by Whirlpool Refrigerator Water Filter A - EDRARXD1 Single-Pack

Price: $54.22
Rating: 4.7/5
Reviews: 2,286
Age: 2y ago

EDR1RXD1 Replacement for Everydrop 1 Whirlpool W10295370A WHR1RXD1 2PACK

Price: $21.92
Rating: 4.6/5
Reviews: 4,084
Age: 2y ago

W10295370A Replacement for Whirlpool EDR1RXD1 Everydrop 1 WHR1RXD1 3PACK

Price: $29.29
Rating: 4.6/5
Reviews: 3,531
Age: 2y ago

EDR1RXD1 Replacement for Whirlpool Everydrop 1 W10295370A WHR1RXD1 3Pack

Price: $25.25
Rating: 4.7/5
Reviews: 1,991
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

EveryDrop43%
HMASAV24%
EveryDrop by Whirlpool18%
Stahomily5%
Homenjoy4%
MARRIOTTO3%
Open — no brand owns it (1 brand, 2%)

Whirlpool Refrigerator Water Filter demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.7MCVR11.4%Products10Brands7Top 5 Brands94%OOS Rate0.0%Rating4.7★Reviews22,063Avg BSR#37

No pronounced peak months · busiest ÷ quietest = 1.3×

Top Whirlpool Refrigerator Water Filter search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

whirlpool fridge water filter replacement765K/yr -1.1%8.4% conv.
everydrop filter 1 whirlpool refrigerator211K/yr +12.2%16.5% conv.
whirlpool refrigerator water filter182K/yr +15.5%5.3% conv.
whirlpool water filter76K/yr +42.5%5.1% conv.
whirlpool water filter replacement61K/yr +9.3%5.4% conv.
everydrop filter 188K/yr +10.8%16.5% conv.
water filter for whirlpool refrigerator48K/yr +21.2%4.8% conv.
every drop ice and water filter 131K/yr +13.3%16.4% conv.
refridgerator water filter replacement for whirlpool edr1rxd117K/yr +8.4%4.0% conv.
whirlpool fridge water filter28K/yr +25.6%3.8% conv.

What reviews say buyers love and hate about Whirlpool Refrigerator Water Filter

What buyers mention most, as a share of all reviews.

What buyers love

91% of reviews

Size-Overall21%

“Actually fit”

Value For Money20%

“Decent price”

Filtration19%

“Quality filters”

Quality-Overall10%

“Excellent Product”

Advertised Vs Actual Product9%

“As advertised”

What buyers complain about

78% of reviews

Filtration30%

“Not filtering”

Value For Money17%

“more than half the price”

Size-Overall6%

“They were just a smidgen too small”

Durability6%

“All Filters In Pack Broke After 1-2 Weeks”

Quality-Overall5%

“Very disappointing quality control”

Whirlpool Refrigerator Water Filter return rate & reasons

Why buyers send it back, as a share of all return requests.

1.1%

Return rate

46%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

42%

2Filtration

20%

3Compatibility-Overall

18%

4Value For Money

5Functionality-Overall

Common Whirlpool Refrigerator Water Filter questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Whirlpool Refrigerator Water Filter 55/100 on Amazon United States — Worth a look. The niche generates $7.0M/yr across 10 tracked products. Search demand moved +7.8% over the last 90 days.