whirlpool refrigerator water filter
Worth a lookShows a $7.0M/yr market, but brand-locked demand (top 5 brands take 94% of clicks) keeps it on the watch list.
Market size
Incredible$7.0M$7.0M/yr · 1.7M searches
Avg price
Incredible$35.73avg listing price — sweet spot $15–$100
Price range
Incredible$21.92–$54.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great11.4%search→purchase rate — share of searches ending in a sale
Returns
Great1.1%return rate — above 5% kills the launch gate
Growth
Okay+7.8%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad80%top-5 click share — a locked-up shelf
Brand share
Bad94%top-5 brand share — brand-locked demand
Review moat
Bad22,062.8avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, whirlpool refrigerator water filter is a $7.0M/yr Amazon United States market (1.7M searches/yr). The top 5 brands hold 94% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 6, 2026 · scored weekly · How we score niches
whirlpool refrigerator water filter market data
- Units sold / yr
- 150K–200K
- avg 15,000–20,000/product
- Revenue / yr
- $5.4M–$7.1M
- units × avg price
- Conversion rate
- 11.4%
- Avg BSR
- #37
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 90%
- Out of stock
- 0.0%
- Avg brand age
- 54 months
- Avg seller age
- 172 days
Competition & brand share
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 falling
Sellers
22
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
80%
Top 20: 100%
Open market
2%
- EveryDrop43%
- HMASAV24%
- EveryDrop by Whirlpool18%
- Stahomily5%
- Homenjoy4%
- MARRIOTTO3%
- Open — no brand owns it (1 brand, 2%)
Demand & seasonality
Weekly Amazon search volume, last 109 weeks — +7.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top whirlpool refrigerator water filter search terms
- whirlpool fridge water filter replacement765K/yr
- everydrop filter 1 whirlpool refrigerator211K/yr
- whirlpool refrigerator water filter182K/yr
- whirlpool water filter76K/yr
- whirlpool water filter replacement61K/yr
- everydrop filter 188K/yr
- water filter for whirlpool refrigerator48K/yr
- every drop ice and water filter 131K/yr
- refridgerator water filter replacement for whirlpool edr1rxd117K/yr
- whirlpool fridge water filter28K/yr
Top whirlpool refrigerator water filter products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
everydrop by Whirlpool Ice and Water Refrigerator Filter 1 EDR1RXD1 Single-Pack
EveryDrop$51.104.7★108,589 rev
EDR1RXD1 Replacement for Everydrop 1 Whirlpool W10295370A WHR1RXD1 2PACK
HMASAV$21.924.6★4,084 rev
W10295370A Replacement for Whirlpool EDR1RXD1 Everydrop 1 WHR1RXD1 3PACK
HMASAV$29.294.6★3,531 rev
everydrop by Whirlpool Ice and Water Refrigerator Filter 2 EDR2RXD1 Single-Pack
EveryDrop by Whirlpool$50.134.7★46,055 rev
everydrop by Whirlpool Ice and Water Refrigerator Filter 4 EDR4RXD1 Single-Pack
EveryDrop by Whirlpool$49.534.7★41,285 rev
Newest
by launch date
W10295370A Water Filter Replacement Compatible with Whirlpool EDR1RXD1 Everydrop Filter 1 EDR1RXD1B WHR1RXD1 W10276924 W10291030 9930 9930P 46-9930 46-9081 9081 P8RFWB2L 3 Pack
Homenjoy$24.291,285 rev
everydrop by Whirlpool Refrigerator Water Filter A - EDRARXD1 Single-Pack
EveryDrop by Whirlpool$54.222,286 rev
EDR1RXD1 Replacement for Everydrop 1 Whirlpool W10295370A WHR1RXD1 2PACK
HMASAV$21.924,084 rev
W10295370A Replacement for Whirlpool EDR1RXD1 Everydrop 1 WHR1RXD1 3PACK
HMASAV$29.293,531 rev
EDR1RXD1 Replacement for Whirlpool Everydrop 1 W10295370A WHR1RXD1 3Pack
Stahomily$25.251,991 rev
Trending
90-day click momentum
Waterdrop UKF8001 Refrigerator Water Filter 4 3 Pack
Waterdrop$24.684.8★
everydrop by Whirlpool Refrigerator Water Filter A - EDRARXD1 Single-Pack
EveryDrop by Whirlpool$54.224.7★
EDR1RXD1 Replacement for Everydrop 1 Whirlpool W10295370A WHR1RXD1 2PACK
HMASAV$21.924.6★
everydrop by Whirlpool Ice and Water Refrigerator Filter 2 EDR2RXD1 Single-Pack
EveryDrop by Whirlpool$50.134.7★
everydrop by Whirlpool Ice and Water Refrigerator Filter 1 EDR1RXD1 Single-Pack
EveryDrop$51.104.7★
What buyers say about whirlpool refrigerator water filter
What buyers praise and complain about, mined from review topics.What buyers love
“Actually fit”
“Decent price”
“Quality filters”
“Excellent Product”
“As advertised”
“easy install”
“Ease of use”
“Seems to function well”
“No leaking”
“Compatible”
What buyers complain about
“Not filtering”
“more than half the price”
“They were just a smidgen too small”
“All Filters In Pack Broke After 1-2 Weeks”
“Very disappointing quality control”
“it does not perform as expected”
“Not compatible”
“They leak”
“Horrible flow”
“The water had gotten worse”
Top return reasons
Common questions
- Is whirlpool refrigerator water filter profitable to sell on Amazon United States?
- The niche generates $7.0M/yr across 10 tracked products. 90-day search growth is +7.8%. Flapen's verdict: Worth a look (55/100).
- How competitive is the whirlpool refrigerator water filter niche?
- 7 brands and 22 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in whirlpool refrigerator water filter?
- Top complaints mined from reviews: Filtration, Value For Money, Size-Overall. The return rate is 1.1%.
- When does demand for whirlpool refrigerator water filter peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the whirlpool refrigerator water filter niche?
- Listings span $21.92–$54.22; the average listing price is $35.73 (sweet spot $15–$100). The average incumbent carries 22,063 reviews — the moat a new listing must climb.