Is Whirlpool Refrigerator Water Filter profitable to sell on Amazon United States?

Flapen scores Whirlpool Refrigerator Water Filter 54 out of 100 on Amazon United States, a Maybe. Shoppers spend $6.1M a year across 11 tracked products. Search demand grew +4.8% in the last 90 days.

How competitive is the Whirlpool Refrigerator Water Filter niche on Amazon United States?

7 brands and 21 sellers compete in Whirlpool Refrigerator Water Filter on Amazon United States. The top 5 Whirlpool Refrigerator Water Filter products take 80% of clicks, and the top 5 brands take 94%.

What do buyers complain about in Whirlpool Refrigerator Water Filter?

Whirlpool Refrigerator Water Filter buyers on Amazon United States complain most about Filtration, Value For Money, and Size-Overall. An estimated 1.1% of orders come back.

When does demand for Whirlpool Refrigerator Water Filter peak?

Search demand for Whirlpool Refrigerator Water Filter on Amazon United States is steady all year. The busiest month runs 1.3× the quietest.

What does it cost to enter the Whirlpool Refrigerator Water Filter niche?

Whirlpool Refrigerator Water Filter sells for $34.80 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $21.96 to $53.97. The average product has 22,206 reviews, the count a new listing must catch up to.

Whirlpool Refrigerator Water Filter

Maybe

Shoppers spend an estimated $6.1M a year here. But the top 5 brands take 94% of clicks, so Whirlpool Refrigerator Water Filter is a Maybe.

Flapen Score: 54
54 / 100Top 14% of 845 Appliances niches · +9 vs the category median of 45
Market size: $6.1M/yr1.7M searches / yr
90-day growth: +4.8%search demand this quarter
Competition: 80%top-5 click share · 7 brands · 21 sellers

Flapen Score

Whirlpool Refrigerator Water Filter against its category

The dotted line is the Appliances average. Past it, Whirlpool Refrigerator Water Filter is stronger. Inside it, weaker.

54Maybe

This niche Category average

See the method

Market

The Whirlpool Refrigerator Water Filter market on Amazon at a glance

Shoppers on Amazon United States searched for Whirlpool Refrigerator Water Filter 1.7M times last year and spent an estimated $6.1M. The top 5 brands take 94% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 10.4% of those searches ended in a purchase.

Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.4% of those searches ended in a purchase. Searches in the last 90 days moved +4.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6.1M a year.

Searches, last 12 months: 1.7M
Growth, 90 days vs prior 90: +4.8%
Conversion, latest week: 10.4%
Market size, estimated: $6.1Ma year
Peak month: September1.3× the quietest month
Top search term: whirlpool fridge water filter replacement756K searches a year

02 · Price

A sale here is worth $34.80.

Listings sell for $34.80 on average, from $21.96 to $53.97. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 15,000 to 20,000 of them. At $34.80 that is $522K to $696K a year per listing.

Average price: $34.80inside the $15 to $100 sweet spot
Price range: $21.96–$53.97
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 150K–200K
Units per listing a year: 15,000–20,000
Revenue per listing a year: $522K–$696K
Returns: 1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #36 within Refrigerator Parts & Accessories. It carries 22,206 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings: 91%
Prime listings: 100%
Out of stock, average day: 0.0%
Average rank: #36in Refrigerator Parts & Accessories
Average rating: 4.66 starsAmazon United States average 4.42 stars
Average reviews: 22,206per listing
Listings tracked: 11

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 48 months

Products

Top Whirlpool Refrigerator Water Filter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

Brands

7 flat

Sellers

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

Brand 141%
Brand 225%
Brand 320%
Brand 44%
Brand 54%
Brand 63%
Open — no brand owns it (1 brand, 3%)

Demand

Whirlpool Refrigerator Water Filter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Whirlpool Refrigerator Water Filter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

whirlpool fridge water filter replacement756K/yr -0.2%8.3% conv.
everydrop filter 1 whirlpool refrigerator207K/yr +6.4%16.5% conv.
whirlpool refrigerator water filter178K/yr +9.7%5.6% conv.
whirlpool water filter76K/yr +16.9%5.3% conv.
whirlpool water filter replacement60K/yr -0.7%5.5% conv.
water filter for whirlpool refrigerator48K/yr +18.1%5.0% conv.
everydrop filter 185K/yr +5.5%16.4% conv.
every drop ice and water filter 131K/yr +14.9%16.3% conv.
refridgerator water filter replacement for whirlpool edr1rxd119K/yr -2.5%4.1% conv.
whirlpool refrigerator water filter replacement29K/yr +15.4%5.2% conv.