whirlpool refrigerator water filter
Worth a lookShows a $5.8M/yr market, but brand-locked demand (top 5 brands take 94% of clicks) keeps it on the watch list.
Market size
Incredible$5.8M$5.8M/yr · 1.7M searches
Avg price
Incredible$35.90avg listing price — sweet spot $15–$100
Price range
Incredible$21.92–$54.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.1%return rate — above 6% kills the launch gate
Conversion
Great9.2%search→purchase rate — share of searches ending in a sale
Growth
Okay+4.9%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad80%top-5 click share — a locked-up shelf
Brand share
Bad94%top-5 brand share — brand-locked demand
Review moat
Bad23,281.6avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, whirlpool refrigerator water filter is a $5.8M/yr Amazon United States market (1.7M searches/yr). The top 5 brands hold 94% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 6, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 150K–200K
- avg 15,000–20,000/product
- Revenue / yr
- $5.4M–$7.2M
- units × avg price
- Launch success
- —
- 0 of 0 new (360d)
- Conversion rate
- 9.2%
- Avg BSR
- #34
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 90%
- Out of stock
- 0.0%
- Avg brand age
- 54 months
- Avg seller age
- 170 days
Competition
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 falling
Sellers
21
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
80%
Top 20: 100%
Open market
2%
- EveryDrop45%
- HMASAV24%
- EveryDrop by Whirlpool17%
- Stahomily5%
- Homenjoy4%
- MARRIOTTO3%
- Open — no brand owns it (1 brand, 2%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +4.9% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
everydrop by Whirlpool Ice and Water Refrigerator Filter 1 EDR1RXD1 Single-Pack
EveryDrop$50.864.7★108,198 rev
HMASAV W10295370A Water Filter Replacement Compatible with Everydrop Filter 1 Whirlpool EDR1RXD1 EDR1RXD1B W10295370 WHR1RXD1 KAD1RXD1 P4RFKB2 P8RFWB2L 46-9930 46-9081 2PACK
HMASAV$21.924.6★3,851 rev
HMASAV W10295370A Water Filter Replacement Compatible with Whirlpool EDR1RXD1 Everydrop Filter 1 EDR1RXD1B W10295370 WHR1RXD1 KAD1RXD1 P4RFKB2 P8RFWB2L 46-9930 46-9081 3PACK
HMASAV$29.344.6★3,361 rev
everydrop by Whirlpool Ice and Water Refrigerator Filter 2 EDR2RXD1 Single-Pack
EveryDrop by Whirlpool$49.524.7★45,816 rev
everydrop by Whirlpool Refrigerator Water Filter A - EDRARXD1 Single-Pack
EveryDrop by Whirlpool$54.104.7★2,172 rev
Newest
by launch date
W10295370A Water Filter Replacement Compatible with Whirlpool EDR1RXD1 Everydrop Filter 1 EDR1RXD1B WHR1RXD1 W10276924 W10291030 9930 9930P 46-9930 46-9081 9081 P8RFWB2L 3 Pack
Homenjoy$24.581,196 rev
everydrop by Whirlpool Refrigerator Water Filter A - EDRARXD1 Single-Pack
EveryDrop by Whirlpool$54.102,172 rev
HMASAV W10295370A Water Filter Replacement Compatible with Everydrop Filter 1 Whirlpool EDR1RXD1 EDR1RXD1B W10295370 WHR1RXD1 KAD1RXD1 P4RFKB2 P8RFWB2L 46-9930 46-9081 2PACK
HMASAV$21.923,851 rev
HMASAV W10295370A Water Filter Replacement Compatible with Whirlpool EDR1RXD1 Everydrop Filter 1 EDR1RXD1B W10295370 WHR1RXD1 KAD1RXD1 P4RFKB2 P8RFWB2L 46-9930 46-9081 3PACK
HMASAV$29.343,361 rev
STAHOMILY EDR1RXD1 Water Filter Replacement for Whirlpool Everydrop Filter 1 W10295370a WHR1RXD1 KAD1RXD1 Compatible with Kenmore 46-9930 46-9081 3 Pack
Stahomily$25.721,909 rev
Trending
90-day click momentumeverydrop by Whirlpool Refrigerator Water Filter A - EDRARXD1 Single-Pack
EveryDrop by Whirlpool$54.104.7★
HMASAV W10295370A Water Filter Replacement Compatible with Everydrop Filter 1 Whirlpool EDR1RXD1 EDR1RXD1B W10295370 WHR1RXD1 KAD1RXD1 P4RFKB2 P8RFWB2L 46-9930 46-9081 2PACK
HMASAV$21.924.6★
everydrop by Whirlpool Ice and Water Refrigerator Filter 1 EDR1RXD1 Single-Pack
EveryDrop$50.864.7★
HMASAV W10295370A Water Filter Replacement Compatible with Whirlpool EDR1RXD1 Everydrop Filter 1 EDR1RXD1B W10295370 WHR1RXD1 KAD1RXD1 P4RFKB2 P8RFWB2L 46-9930 46-9081 3PACK
HMASAV$29.344.6★
everydrop by Whirlpool Ice and Water Refrigerator Filter 2 EDR2RXD1 Single-Pack
EveryDrop by Whirlpool$49.524.7★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Much less expensive”
“Actually fit”
“quality filter”
“Excellent Product”
“As described”
“easy to install”
“Ease of use”
“Seems to function well”
“Compatible”
“No leaking”
What buyers complain about
“Filter is not good”
“more than half the price”
“Broke after 3 weeks”
“They were just a smidgen too small”
“Very disappointing quality control”
“it does not perform as expected”
“They leak”
“Horrible flow”
“Not compatible”
“no water came out”
Top return reasons
Common questions
- Is whirlpool refrigerator water filter profitable to sell on Amazon United States?
- The niche generates $5.8M/yr across 10 tracked products. 90-day search growth is +4.9%. Flapen's verdict: Worth a look (53/100).
- How competitive is the whirlpool refrigerator water filter niche?
- 7 brands and 21 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in whirlpool refrigerator water filter?
- Top complaints mined from reviews: Filtration, Value For Money, Durability. The return rate is 1.1%.
- When does demand for whirlpool refrigerator water filter peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the whirlpool refrigerator water filter niche?
- Listings span $21.92–$54.10; the average listing price is $35.90 (sweet spot $15–$100). The average incumbent carries 23,282 reviews — the moat a new listing must climb.
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