Is whirlpool refrigerator light bulb profitable to sell on Amazon United States?

The niche generates $296K/yr across 24 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -3.1%. Flapen's verdict: Worth a look (57/100).

How competitive is the whirlpool refrigerator light bulb niche?

18 brands and 22 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 64% of demand.

What do buyers complain about in whirlpool refrigerator light bulb?

Top complaints mined from reviews: Durability, Functionality-Overall, Brightness/Shine/Glow. The return rate is 2.4%.

When does demand for whirlpool refrigerator light bulb peak?

Demand peaks in Apr–May–Jun; the busiest month runs 2.3× the quietest.

What does it cost to enter the whirlpool refrigerator light bulb niche?

Listings span $5.96–$41.62; the average listing price is $23.64 (sweet spot $15–$100). The average incumbent carries 1,061 reviews — the moat a new listing must climb.

whirlpool refrigerator light bulb

Worth a look

Shows a sweet-spot price point ($23.64 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Avg price

Incredible$23.64

avg listing price — sweet spot $15–$100

Conversion

Great10.0%

search→purchase rate — share of searches ending in a sale

Price range

Great$5.96–$41.62

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good64%

top-5 brand share — brands hold most of the demand

Returns

Good2.4%

return rate — above 5% kills the launch gate

Review moat

Good1,061.21

avg incumbent reviews — the moat a new listing must climb

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Market size

Good$296K

$296K/yr · 125K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-3.1%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, whirlpool refrigerator light bulb is a $296K/yr Amazon United States market (125K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Apr–May–Jun. Verdict: Worth a look — 57/100.

Data updated Jul 5, 2026 · scored weekly · How we score niches

whirlpool refrigerator light bulb market data

Units sold / yr: 10K–13K; avg 250–500/product
Revenue / yr: $236K–$296K; units × avg price
Conversion rate: 10.0%
Avg BSR: #320
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 3.0%
Avg brand age: 31 months
Avg seller age: 181 days

Competition & brand share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Brands

18 falling

Sellers

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

53%

Top 20: 95%

Open market

31%

Delixike27%
Vgogfly15%
APPLIANCEMATES9%
CCTP9%
showingo5%
Alinwirsy5%

Demand & seasonality

Weekly Amazon search volume, last 108 weeks — -3.1% search growth over the last 90 days.

Peak months: Apr, May, Jun · busiest ÷ quietest = 2.3×

Open Trend

Top whirlpool refrigerator light bulb search terms

whirlpool refrigerator light bulb25K/yr -11.5%7.5% conv.
whirlpool refrigerator led light replacement13K/yr +47.7%5.2% conv.
whirlpool fridge light replacement23K/yr -25.2%6.5% conv.
whirlpool refrigerator light replacement7K/yr -4.0%5.7% conv.
whirlpool refrigerator light7K/yr -10.5%5.3% conv.
whirlpool led light replacement7K/yr -4.3%6.6% conv.
whirlpool refrigerator light bulbs5K/yr +8.7%4.3% conv.
whirlpool fridge light bulb5K/yr -3.0%10.9% conv.
whirlpool light bulb refrigerator3K/yr +63.2%7.0% conv.
whirlpool refrigerator led light4K/yr -9.8%4.0% conv.

All search terms

Top whirlpool refrigerator light bulb products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

W11527432 Light Replacement for Whirlpool Maytag Amana Fridge Refrigerator W11101384 W11333374 W11387579 W11042554 WRX735SDHZ02 WRX735SDHZ03 WRX735SDHZ04 WRX735SDHZ07 WRF555SDFZ09 WRF555SDFZ11

Delixike$31.284.7★152 rev

Vgogfly LED Refrigerator Light Bulb 40W Equivalent 120V A15 Fridge Waterproof Bulbs 5 W Daylight White 5000K E26 Medium Base Freezer Home Lighting Lamp Non-dimmable(2 Pack)

Vgogfly$7.614.7★18,622 rev

W11527432 Refrigerator Led Light Replacement Fit For Whirlpool Maytag Amana Fridge Light Module Replacement W11101384 W11333374 W11387579 W11042554 WRX735SDHZ02 WRX735SDHZ03 Light

CCTP$31.104.7★190 rev

W11251749 W11602886 Refrigerator LED Freezer Light Bulb Replacement for Whirlpool Kenmore Amana Refrigerator Led Freezer Light W11520324 W11449273 AP7192759 AP6986570 W11468934 W11549780 AP7014432

showingo$14.294.5★237 rev

W11043011 W10866538 Refrigerator LED Light for Maytag Whirlpool Fridge Light Replacement Replaces Q184G2 WRX735SDHV00 WRF555SDFZ08 WRX735SDHZ01 WRX735SDHZ00 AP6047972 PS12070396 by APPLIANCEMATES

APPLIANCEMATES$15.064.8★73 rev

Newest

by launch date

PARTPHONER 5W LED Refrigerator Light Bulbs 40 Equivalent A15 Small Applicance Light Bulb E26 Medium Base 120V Waterproof Fridge Bulbs Daylight White Freezer Home Lighting Lamp Non-dimmable 2 Pack

PARTPHONER$6.14252 rev

6mo ago

WRX735SDHZ02 WRX735SDHZ03 WRX735SDHZ04 WRF555SDFZ09 WRF555SDFZ11 WRX735SDHZ07 WRF555SDFZ15 WRX735SDHZ08 Light Replacement for Whirlpool Refrigerator LED LightW11527432 Fits for Maytag MFI2570FEZ07

Emnrod$39.8740 rev

8mo ago

Upgrade WRX735SDHZ02 WRX735SDHZ03 WRX735SDHZ04 WRF555SDFZ11 WRX735SDHZ07 WRF555SDFZ09 WRF555SDFZ15 WRX735SDHZ08 Light Replacement for Whirlpool Refrigerator LED LightW11527432 Fits for Maytag

Alinwirsy$41.62113 rev

9mo ago

W11043011 W10866538 Refrigerator LED Light for Maytag Whirlpool Fridge Light Replacement Replaces Q184G2 WRX735SDHV00 WRF555SDFZ08 WRX735SDHZ01 WRX735SDHZ00 AP6047972 PS12070396 by APPLIANCEMATES

APPLIANCEMATES$15.0673 rev

10mo ago

W11527432 W11387579 Refrigerator LED Light Replacement for Whirlpool Fridge Light Maytag Amana Module W11042554 W11333374 WRX735SDHZ02 WRX735SDHZ03 WRF555SDFZ11 WRX735SDHZ07 WRF555SDFZ15 WRF555SDFZ09

APPLIANCEMATES$32.8914 rev

12mo ago

What buyers say about whirlpool refrigerator light bulb

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow28%

“Bright Light”

Size-Overall18%

“Fit perfectly and was easy to install”

Value For Money11%

“Great value”

Advertised Vs Actual Product10%

“As advertised”

Quality-Overall7%

“Excellent product”

Assembly/Installation6%

“Works great, no issues for months since install”

Ease Of Use4%

“Easy peasy”

Bulb Flicker/Dimming/Color3%

“Great Bulbs”

Maintenance And Repair2%

“Perfect replacement part”

Efficiency1%

“Works great”

What buyers complain about

Durability35%

“Didnt last”

Functionality-Overall10%

“neither bulb works”

Brightness/Shine/Glow8%

“It's not quite as bright”

Bulb Flicker/Dimming/Color8%

“the other one is very dim”

Quality-Overall6%

“I guess quality control was lacking”

Size-Overall6%

“Large”

Compatibility-Overall3%

“They are not compatible as advertised”

Value For Money2%

“this can get expensive”

Ease Of Use2%

“Getting old one out was hardest part”

Defective Material/Parts2%

“W10515058 module faulty”

Top return reasons

Size-Overall39%

Bulb Flicker/Dimming/Color12%

Compatibility-Overall11%

Functionality-Overall11%

Defective Material/Parts7%

Brightness/Shine/Glow5%

Advertised Vs Actual Product5%

Color4%