whirlpool refrigerator door shelf
Skip itHigh returns (5.9%) — this niche doesn't clear our bar today.
Avg price
Incredible$30.84avg listing price — sweet spot $15–$100
Price range
Incredible$18.24–$43.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great326.43avg incumbent reviews — the moat a new listing must climb
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Market size
Okay$224K$224K/yr · 207K searches
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Growth
Okay+2.8%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Returns
Bad5.9%return rate — above 5% kills the launch gate
According to Flapen's Amazon United States niche tracking, whirlpool refrigerator door shelf is a $224K/yr Amazon United States market (207K searches/yr). The top 5 brands hold 84% of demand. Verdict: Skip it — 44/100.
Data updated Jul 6, 2026 · scored weekly · How we score niches
whirlpool refrigerator door shelf market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- $185K–$247K
- units × avg price
- Conversion rate
- 3.5%
- Avg BSR
- #37
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 4.6%
- Avg brand age
- 35 months
- Avg seller age
- 173 days
Competition & brand share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
14
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
56%
Top 20: 99%
Open market
12%
- ALVAR36%
- AMI PARTS22%
- SENMEDO12%
- MONKEMON10%
- FBULWSEC4%
- MONST4%
- Open — no brand owns it (6 brands, 12%)
Demand & seasonality
Weekly Amazon search volume, last 109 weeks — +2.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Top whirlpool refrigerator door shelf search terms
- whirlpool refrigerator door shelf48K/yr
- whirlpool fridge shelf replacement38K/yr
- whirlpool fridge door shelf replacement17K/yr
- whirlpool replacement door shelf12K/yr
- whirlpool refrigerator door shelf bin10K/yr
- whirlpool door shelf replacement9K/yr
- whirlpool replacement shelves9K/yr
- whirlpool shelf replacement11K/yr
- whirlpool refrigerator shelf replacement7K/yr
- whirlpool replacement shelf6K/yr
Top whirlpool refrigerator door shelf products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Upgraded W10900538 W11239961 Refrigerator Door Shelf Bin (RIGHT)
AMI PARTS$24.384.7★456 rev
2187172 Door Shelf Bin for Whirlpool Kenmore Amana Frigidaire Fridges Roper Estate Replace WP2187172 AP6006028 2187194K PS11739091 AP3853103 AP3853103 PS328468 PS986890 30462992 Pack
MONKEMON$29.544.8★1,160 rev
![[2 PACK]UPGRADED WPW10710203 Refrigerator Door Bin Compatible With Kenmore Whirlpool Refrigerator Door Shelf W10710203 W10451871 Whirlpool Fridge Door Shelf WRS571CIHZ01 WRS588FIHZ00 WRS571CIDM01Shelf](https://m.media-amazon.com/images/I/41jKpkbmJaL.jpg)
[2 PACK]UPGRADED WPW10710203 Refrigerator Door Bin Compatible With Kenmore Whirlpool Refrigerator Door Shelf W10710203 W10451871 Whirlpool Fridge Door Shelf WRS571CIHZ01 WRS588FIHZ00 WRS571CIDM01Shelf
ALVAR$31.184.7★486 rev
2 PACK Upgraded W10321304 Refrigerator Door Shelf Replacement Compatible with Whirlpool Fridge Door Bin WRS325FDAM01 WRS325FDAM02 WRS325FDAM04 ED5FVGXWS07 - Replace WPW10321304 AP6019471 2179574
SENMEDO$27.844.7★502 rev
UPGRADED W11239961 W10900538 Refrigerator Door Shelf Replacement Compatible with Whirlpool Refrigerator Door Shelf Parts WRS315SDHZ08 WRS321SDHZ08 WRS321SDHZ01 WRS325SDHZ01 PS12578777 Door Bin Shelves
ALVAR$25.064.6★392 rev
Newest
by launch date![[2 PACK]UPGRADED WRS588FIHZ00 WRS571CIDM02 WRS571CIHZ01 WRS571CIHV04 WRS588FIHV00 Refrigerator Door Bin Compatible With WPW10710203 Whirlpool Refrigerator Door Shelf W10710203 Kenmore Fridge Shelves](https://m.media-amazon.com/images/I/31adh-ArO0L.jpg)
[2 PACK]UPGRADED WRS588FIHZ00 WRS571CIDM02 WRS571CIHZ01 WRS571CIHV04 WRS588FIHV00 Refrigerator Door Bin Compatible With WPW10710203 Whirlpool Refrigerator Door Shelf W10710203 Kenmore Fridge Shelves
ALVAR$28.7131 rev
UPGRADED W10803530 W10582649 Door Shelf Bin WRT311FZDW01 Parts Compatible with Whirlpool Refrigerator Door Shelf AP5982593 PS11703474 WRT311FZDW00 WRT311FZDM00 WRT311FZDM01 WRT311FZDW02 Door Shelves
ALVAR$36.3466 rev
UPGRADED WPW10212139 Refrigerator Door Shelf Bin Compatible with Whirlpool Maytag Refrigerator Door Shelf Parts W10212139 Whirlpool Fridge Shelves Replacement WRF555SDH GI6FARXX PS11750465 Left Bin
ALVAR$30.8662 rev
Upgraded WPW10224961 Refrigerator Door Bin Shelf Replacement Compatible with Whirlpool Maytag Refrigerator Door Shelf WRX735SDBM00 WRF555SDFZ00 W10224961 WRF555SDHB00 1872710 Fridge Bin Right
ALVAR$41.2259 rev
W11368751 W10905531 Refrigerator Shelf Frame(no glass) Compatible with whirlpool kenmore amana maytag and ikea (some models) Crisper Drawer Cover Frame Replacement: W10904001 AP6888387 4929301
Garsoo$25.62165 rev
Trending
90-day click momentumUPGRADED W10803530 W10582649 Door Shelf Bin WRT311FZDW01 Parts Compatible with Whirlpool Refrigerator Door Shelf AP5982593 PS11703474 WRT311FZDW00 WRT311FZDM00 WRT311FZDM01 WRT311FZDW02 Door Shelves
ALVAR$36.344.6★
[2 PACK]UPGRADED WRS588FIHZ00 WRS571CIDM02 WRS571CIHZ01 WRS571CIHV04 WRS588FIHV00 Refrigerator Door Bin Compatible With WPW10710203 Whirlpool Refrigerator Door Shelf W10710203 Kenmore Fridge Shelves
ALVAR$28.714.6★
UPGRADED W11239961 W10900538 Refrigerator Door Shelf Replacement Compatible with Whirlpool Refrigerator Door Shelf Parts WRS315SDHZ08 WRS321SDHZ08 WRS321SDHZ01 WRS325SDHZ01 PS12578777 Door Bin Shelves
ALVAR$25.064.6★
![[2 PACK] UPGRADED W11239961 W10900538 Refrigerator Door Shelf Bin Compatible with Whirlpool Refrigerator Door Shelf Parts PS12578777 AP6333410 WRS315SDHZ08 WRS321SDHZ08 WRS315SDHM WRS325SDHZ Door Bin](https://m.media-amazon.com/images/I/41b0VUEvRhL.jpg)
[2 PACK] UPGRADED W11239961 W10900538 Refrigerator Door Shelf Bin Compatible with Whirlpool Refrigerator Door Shelf Parts PS12578777 AP6333410 WRS315SDHZ08 WRS321SDHZ08 WRS315SDHM WRS325SDHZ Door Bin
ALVAR$40.784.6★
WPW10321304 Refrigerator Door Shelf Bin Replacement for Whirl-pool Fridge Replace W10321304 WRS325FDAM04 WRS325FDAB02 WRS325FDAB06 WRS325FDAM02 WRS325FDAD02 ED5FVGXWS00 by Fetechmate - 1 PACK
Fetechmate$18.244.8★
What buyers say about whirlpool refrigerator door shelf
What buyers praise and complain about, mined from review topics.What buyers love
“Best fit”
“They are beautifully made”
“As advertised”
“reasonable price”
“Sturdy and easy to install”
“hasn't broke yet”
“heavy duty durable plastic”
“Extra room in fridge”
“replace so easily”
“This product works as a perfect replacement for WPW10276354”
What buyers complain about
“Too small”
“Keep breaking”
“Not compatible with the models it says”
“Its not any thicker so I dont know where the upgrade is coming from”
“Price is a little high though”
“Not the best quality control”
“although the color was slightly different than the included shelves”
“A bit flimsy”
“knowing a part number doesn't work”
“Not exactly the same”
Top return reasons
Common questions
- Is whirlpool refrigerator door shelf profitable to sell on Amazon United States?
- The niche generates $224K/yr across 23 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +2.8%. Flapen's verdict: Skip it (44/100).
- How competitive is the whirlpool refrigerator door shelf niche?
- 12 brands and 14 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 84% of demand.
- What do buyers complain about in whirlpool refrigerator door shelf?
- Top complaints mined from reviews: Size-Overall, Durability, Compatibility-Overall. The return rate is 5.9% — above our launch gate.
- When does demand for whirlpool refrigerator door shelf peak?
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- What does it cost to enter the whirlpool refrigerator door shelf niche?
- Listings span $18.24–$43.92; the average listing price is $30.84 (sweet spot $15–$100). The average incumbent carries 326 reviews — the moat a new listing must climb.