How competitive is the Whirlpool Oven Heating Element niche on Amazon United States?

11 brands and 20 sellers compete in Whirlpool Oven Heating Element on Amazon United States. The top 5 Whirlpool Oven Heating Element products take 68% of clicks and its top 5 brands hold 84% of demand.

What do buyers complain about in Whirlpool Oven Heating Element?

Whirlpool Oven Heating Element buyers on Amazon United States complain most about Durability, Size-Overall, Quality-Overall, the themes mined from the niche's reviews. Its return rate is 6.1% — above our launch gate.

What does it cost to enter the Whirlpool Oven Heating Element niche?

Whirlpool Oven Heating Element sells for $38.68 on average on Amazon United States, inside our $15–$100 sweet spot. Listings span $27.88–$84.39. The average incumbent carries 436 reviews — the moat a new listing must climb.

Whirlpool Oven Heating Element

soft demand (-16.8% this quarter) — Whirlpool Oven Heating Element doesn't clear our bar today.

Signals High Returns

Flapen Score

Skip it

Ranks 530 of 845 Appliances niches · −3 vs the category median of 45

This niche Category average · 845 niches

Is Whirlpool Oven Heating Element profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Whirlpool Oven Heating Element is a $104K/yr Amazon United States market (47K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 42/100.

Whirlpool Oven Heating Element: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -16.8% over the last 90 days and 5.7% of searches end in a purchase.

$104K

revenue / yr

Units sold / yr3K

Search volume / yr-16.8%47K

Conversion rate5.7%

Avg price$38.68

Who owns the niche?

The top 5 brands hold 84% of demand, so 16% of the market is open.

16%

open market share

Brands · sellers11 · 20

Top-5 product click share68%

Open market16%

Avg brand age49 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 15 products

Top Whirlpool Oven Heating Element products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

UPGRADEDWP308180 W10308477 Oven Bake Element Replacement for Whirlpool Oven Heating Element WP308180 by Beaquicy - Suitable for Kenmore Whirlpool ovens RF366PXXN2 FEP310EN0 RF365PXYN0 RF327PXVW etc.

Price: $30.26
Rating: 4.2/5
Reviews: 1,264
Age: 6y ago

Beaquicy W10207397 WPW10207397 Oven Bake Element - Replacement for Whirlpool Oven - Replaces RBS305PDQ12 RBS305PDB1 GBD277PR GBD277PD

Price: $28.98
Rating: 4.3/5
Reviews: 250
Age: 6y ago

Prysm W10308477 Oven Bake Element Compatible with Whirlpool Maytag KitchenAid Jenn-Air Amana Magic Chef Admiral Norge Roper Replacement for 9758519 W10308477 1719751 3195067

Price: $33.70
Rating: 4.7/5
Reviews: 1,326
Age: 8y ago

Upgraded WP308180 W10308477 Oven Bake Element Fit for Whirl-Pool

Price: $29.53
Rating: 4.0/5
Reviews: 727
Age: 6y ago

WP308180 W10308477 Oven Bake Element Compatible for Whirlpool 240/208 Volts

Price: $29.39
Rating: 4.5/5
Reviews: 66
Age: 2y ago

Newest

by launch date

UPGRADED W11238400 W10544952 Range Broil Oven Heating Element Compatible with Whirlpool Jenn-Air KitchenAid Range Stove Ovens Parts W11238400 Whirlpool Oven Bake Elements WEC530H0DB0 Broil Parts

Price: $84.39
Rating: 5.0/5
Reviews: 1
Age: 5mo ago

W10310274 Oven Bake Element Fit for amana Ikea maytag whirpool jenn-air Replaces part 74010883 7406P439-60 1863288 AP6019234 PS11752540

Price: $40.80
Rating: 4.5/5
Reviews: 68
Age: 2y ago

WP308180 W10308477 Oven Bake Element Compatible for Whirlpool 240/208 Volts

Price: $29.39
Rating: 4.5/5
Reviews: 66
Age: 2y ago

Showingo Range Bake Lower Oven Heating Unit Element Compatible with Whirlpool Amana WP77001094 77001094 CH5910 ARR630 ART6110 Replacement Oven Bake Element 8190056 AP4104297 AP6011444

Price: $32.50
Rating: 4.0/5
Reviews: 60
Age: 3y ago

AZ4U Range Oven Bake Element for Whirlpool WFE540H0AS WFE710H0AE WEE750H0

Price: $53.26
Rating: 3.6/5
Reviews: 105
Age: 3y ago

Competition: brands, sellers & click share

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 flat

Sellers

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

13%

Beaquicy53%
AMI PARTS12%
Prysm7%
Whirlpool6%
MIFLUS6%
Edgewater Parts4%
Open — no brand owns it (5 brands, 13%)

Whirlpool Oven Heating Element demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume47KCVR5.7%Products15Brands11Top 5 Brands84%OOS Rate0.0%Rating4.4★Reviews436Avg BSR#365

Peak months: Nov, Dec · busiest ÷ quietest = 2.3×

Top Whirlpool Oven Heating Element search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

whirlpool oven heating element25K/yr -17.5%3.3% conv.
whirlpool oven element replacement4K/yr -1.6%3.1% conv.
whirlpool oven bottom element3K/yr -29.8%3.6% conv.
whirlpool oven element3K/yr -6.8%2.3% conv.
heating element for whirlpool oven4K/yr -28.4%1.9% conv.
whirlpool oven heating element replacement3K/yr -10.6%3.7% conv.
whirlpool heating element for oven3K/yr -9.5%3.7% conv.
whirlpool electric element2K/yr -46.3%1.3% conv.

What reviews say buyers love and hate about Whirlpool Oven Heating Element

What buyers mention most, as a share of all reviews.

What buyers love

92% of reviews

Size-Overall29%

“Exact fit”

Advertised Vs Actual Product12%

“Works as advertised”

Quality-Overall11%

“Great element, works perfectly and installs easily”

Value For Money11%

“Great price”

Heating9%

“Range oven heating element works great”

What buyers complain about

92% of reviews

Durability55%

“Doesnt last”

Size-Overall10%

“Didn't fit”

Quality-Overall8%

“Awful quality”

Baking4%

“Bad baking element/coil”

Heating4%

“Melt through cause electrical fire”

Whirlpool Oven Heating Element return rate & reasons

Why buyers send it back, as a share of all return requests.

6.1%

Return rate

51%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

45%

2Defective Material/Parts

15%

3Heating

10%

4Compatibility-Overall

5Functionality-Overall

Common Whirlpool Oven Heating Element questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Whirlpool Oven Heating Element 42/100 on Amazon United States — Skip it. The niche generates $104K/yr across 15 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -16.8% over the last 90 days.