Is whirlpool oven heating element profitable to sell on Amazon United States?

The niche generates $104K/yr across 15 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -16.8%. Flapen's verdict: Skip it (42/100).

How competitive is the whirlpool oven heating element niche?

11 brands and 20 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 84% of demand.

What do buyers complain about in whirlpool oven heating element?

Top complaints mined from reviews: Durability, Size-Overall, Quality-Overall. The return rate is 6.1% — above our launch gate.

When does demand for whirlpool oven heating element peak?

Demand peaks in Nov–Dec; the busiest month runs 2.3× the quietest.

What does it cost to enter the whirlpool oven heating element niche?

Listings span $27.88–$84.39; the average listing price is $38.68 (sweet spot $15–$100). The average incumbent carries 436 reviews — the moat a new listing must climb.

whirlpool oven heating element

Skip it

Soft demand (-16.8% this quarter) — this niche doesn't clear our bar today.

Avg price

Incredible$38.68

avg listing price — sweet spot $15–$100

Price range

Incredible$27.88–$84.39

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great435.8

avg incumbent reviews — the moat a new listing must climb

Conversion

Good5.7%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Competition

Okay68%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$104K

$104K/yr · 47K searches

Returns

Bad6.1%

return rate — above 5% kills the launch gate

Growth

Bad-16.8%

90-day search growth — must beat 0% to launch

Signals High Returns

According to Flapen's Amazon United States niche tracking, whirlpool oven heating element is a $104K/yr Amazon United States market (47K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 42/100.

Data updated Jul 6, 2026 · scored weekly · How we score niches

whirlpool oven heating element market data

Units sold / yr: 2K–3K; avg 100–250/product
Revenue / yr: $77K–$97K; units × avg price
Conversion rate: 5.7%
Avg BSR: #365
Page quality: 0%
Prime: 87%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 49 months
Avg seller age: 223 days

Competition & brand share

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 flat

Sellers

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

13%

Beaquicy53%
AMI PARTS12%
Prysm7%
Whirlpool6%
MIFLUS6%
Edgewater Parts4%
Open — no brand owns it (5 brands, 13%)

Demand & seasonality

Weekly Amazon search volume, last 109 weeks — -16.8% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.3×

Open Trend

Top whirlpool oven heating element search terms

whirlpool oven heating element25K/yr -17.5%3.3% conv.
whirlpool oven element replacement4K/yr -1.6%3.1% conv.
whirlpool oven bottom element3K/yr -29.8%3.6% conv.
whirlpool oven element3K/yr -6.8%2.3% conv.
heating element for whirlpool oven4K/yr -28.4%1.9% conv.
whirlpool oven heating element replacement3K/yr -10.6%3.7% conv.
whirlpool heating element for oven3K/yr -9.5%3.7% conv.
whirlpool electric element2K/yr -46.3%1.3% conv.

All search terms

Top whirlpool oven heating element products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

UPGRADEDWP308180 W10308477 Oven Bake Element Replacement for Whirlpool Oven Heating Element WP308180 by Beaquicy - Suitable for Kenmore Whirlpool ovens RF366PXXN2 FEP310EN0 RF365PXYN0 RF327PXVW etc.

Beaquicy$30.264.2★1,264 rev

Beaquicy W10207397 WPW10207397 Oven Bake Element - Replacement for Whirlpool Oven - Replaces RBS305PDQ12 RBS305PDB1 GBD277PR GBD277PD

Beaquicy$28.984.3★250 rev

Prysm W10308477 Oven Bake Element Compatible with Whirlpool Maytag KitchenAid Jenn-Air Amana Magic Chef Admiral Norge Roper Replacement for 9758519 W10308477 1719751 3195067

Prysm$33.704.7★1,326 rev

Upgraded WP308180 W10308477 Oven Bake Element Fit for Whirl-Pool

AMI PARTS$29.534.0★727 rev

WP308180 W10308477 Oven Bake Element Compatible for Whirlpool 240/208 Volts

MIFLUS$29.394.5★66 rev

Newest

by launch date

UPGRADED W11238400 W10544952 Range Broil Oven Heating Element Compatible with Whirlpool Jenn-Air KitchenAid Range Stove Ovens Parts W11238400 Whirlpool Oven Bake Elements WEC530H0DB0 Broil Parts

S-Union$84.391 rev

5mo ago

W10310274 Oven Bake Element Fit for amana Ikea maytag whirpool jenn-air Replaces part 74010883 7406P439-60 1863288 AP6019234 PS11752540

Nanrton$40.8068 rev

2y ago

WP308180 W10308477 Oven Bake Element Compatible for Whirlpool 240/208 Volts

MIFLUS$29.3966 rev

2y ago

Showingo Range Bake Lower Oven Heating Unit Element Compatible with Whirlpool Amana WP77001094 77001094 CH5910 ARR630 ART6110 Replacement Oven Bake Element 8190056 AP4104297 AP6011444

showingo$32.5060 rev

3y ago

AZ4U Range Oven Bake Element for Whirlpool WFE540H0AS WFE710H0AE WEE750H0

AZ4U$53.26105 rev

3y ago

What buyers say about whirlpool oven heating element

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall29%

“Exact fit”

Advertised Vs Actual Product12%

“Works as advertised”

Quality-Overall11%

“Great element, works perfectly and installs easily”

Value For Money11%

“Great price”

Heating9%

“Range oven heating element works great”

Ease Of Use8%

“Easy Peasy”

Maintenance And Repair5%

“Way more cost effective fix than hiring an appliance repair service”

Durability4%

“This element looks like it will last”

Baking2%

“It fixed my oven”

Correct Contents2%

“Correct part”

What buyers complain about

Durability55%

“Doesnt last”

Size-Overall10%

“Didn't fit”

Quality-Overall8%

“Awful quality”

Baking4%

“Bad baking element/coil”

Heating4%

“Melt through cause electrical fire”

Maintenance And Repair3%

“The oven now needs to be replaced”

Value For Money3%

“Not worth it”

Noise Level2%

“It lasted for about 6 months then one day we heard a loud electrical-sounding zap/pop”

Assembly/Installation2%

“I will install this piece of crap”

Functionality-Overall1%

“Stop working”

Top return reasons

Size-Overall45%

Defective Material/Parts15%

Heating10%

Compatibility-Overall9%

Functionality-Overall8%

Advertised Vs Actual Product4%

Connectivity-Overall1%

Maintenance And Repair1%

Assembly/Installation1%

Durability1%

Common questions

Is whirlpool oven heating element profitable to sell on Amazon United States?: The niche generates $104K/yr across 15 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -16.8%. Flapen's verdict: Skip it (42/100).
How competitive is the whirlpool oven heating element niche?: 11 brands and 20 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 84% of demand.
What do buyers complain about in whirlpool oven heating element?: Top complaints mined from reviews: Durability, Size-Overall, Quality-Overall. The return rate is 6.1% — above our launch gate.
When does demand for whirlpool oven heating element peak?: Demand peaks in Nov–Dec; the busiest month runs 2.3× the quietest.
What does it cost to enter the whirlpool oven heating element niche?: Listings span $27.88–$84.39; the average listing price is $38.68 (sweet spot $15–$100). The average incumbent carries 436 reviews — the moat a new listing must climb.