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Whirlpool Fridge Drawer

a concentrated shelf (top 5 take 72% of clicks) — Whirlpool Fridge Drawer doesn't clear our bar today.

Flapen Score

37
Skip it

Ranks 721 of 845 Appliances niches · −8 vs the category median of 45

Market size 32Growth 25Conversion 29Competition 24Returns 26Price range 89Avg price 90Brand share 27Review moat 74Quality gap 37
This niche Category average · 845 niches

Is Whirlpool Fridge Drawer profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Whirlpool Fridge Drawer is a $149K/yr Amazon United States market (110K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Jul. Verdict: Skip it — 37/100.

Whirlpool Fridge Drawer: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -0.3% over the last 90 days and 2.3% of searches end in a purchase.

$149K

revenue / yr

Units sold / yr3K
Search volume / yr-0.3%110K
Conversion rate2.3%
Avg price$59.59

Who owns the niche?

The top 5 brands hold 89% of demand, so 11% of the market is open.

11%

open market share

Brands · sellers10 · 12
Top-5 product click share72%
Open market11%
Avg brand age32 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 16 products

Sponsored placement88%
New entrants (1y)2· 2 succeeded
Avg rating4.5★
Avg reviews558

Top Whirlpool Fridge Drawer products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

$0$15K$30K$45K$60K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 flat

Sellers

12

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

8%

  • Lifetime Appliance Parts35%
  • ALVAR28%
  • Lucky Seven14%
  • S-Union9%
  • HECASA4%
  • YEECHUN3%
  • Open — no brand owns it (4 brands, 8%)

Whirlpool Fridge Drawer demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume110KCVR2.3%Products16Brands10Top 5 Brands89%OOS Rate3.5%Rating4.5★Reviews558Avg BSR#49
3K2KSpike '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.6×

Top Whirlpool Fridge Drawer search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • whirlpool fridge drawer replacement15K/yr
  • whirlpool fridge drawer15K/yr
  • crisper bins for refrigerator9K/yr
  • whirlpool drawer replacement7K/yr
  • kenmore refrigerator drawers8K/yr
  • whirlpool crisper drawer7K/yr
  • whirlpool refrigerator drawer6K/yr
  • whirlpool crisper drawer replacement5K/yr
  • whirlpool refrigerator drawer replacement3K/yr
  • whirlpool refrigerator drawers replacement5K/yr

What reviews say buyers love and hate about Whirlpool Fridge Drawer

What buyers mention most, as a share of all reviews.

What buyers love

96% of reviews
Size-Overall64%

FITS PERFECTLY

Quality-Overall11%

Affordable quality

Advertised Vs Actual Product7%

As advertised

Value For Money5%

Reasonable price

Strength3%

is very strong

What buyers complain about

78% of reviews
Size-Overall44%

Just a bit small

Value For Money8%

paid an enormous fee for return

Grip7%

Rubber pads on the slide doesn't let you slide it in place

Durability7%

Broke after 4 months

Defective Material/Parts3%

Broken corner

Whirlpool Fridge Drawer return rate & reasons

Why buyers send it back, as a share of all return requests.

5.0%

Return rate

88%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
84%
2Compatibility-Overall
7%
3Advertised Vs Actual Product
4%
4Defective Material/Parts
2%
5Functionality-Overall
1%

Common Whirlpool Fridge Drawer questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Whirlpool Fridge Drawer 37/100 on Amazon United States — Skip it. The niche generates $149K/yr across 16 tracked products. 2 of 2 products launched in the last 360 days are still selling. Search demand moved -0.3% over the last 90 days.
Search demand for Whirlpool Fridge Drawer on Amazon United States peaks in Jul, where the busiest month runs 1.6× the quietest.